The Viral Power of Images in Social Media

A thousand words

the viral power of the image in social media

Kathleen Holmlund - Digital StrategistTwitter: @katholmlund

www.kathleenholmlund.comTuesday 9 April 13

photo sharingTuesday 9 April 13

First Photo Ever Taken1826

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Iconic Images Through Time

Some of the most memorable images in history span the major accomplishments of mankind, but also major disasters and conflicts caused by mankind

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Man on the MoonTuesday 9 April 13

Fall of the Berlin WallTuesday 9 April 13

Tianamen SquareTuesday 9 April 13

Afghan girlTuesday 9 April 13

we live in a cluttered world.

we live in an attention economy where it is harder and harder to get the attention of multi-device consumers.

how can we better connect with our audiences?

Tuesday 9 April 13

Source: Dan Zarella, Hubspot

the human brain processes images 60,000 times faster than text

user engagement with image & video posts increased by 65% the first month of Facebook Timeline for brands

publishers who post infographics show 12% more traffic growth than those who don’t

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Four more yearsMost retweeted and shared image ever

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Texts from HillaryImage takes on life of its own

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Tells a storyTuesday 9 April 13

10 Tips For Your Business

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1. Snap awayTuesday 9 April 13

2. Add text

Traffic was nightmare this morning in Belfast

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3. Share from othersTuesday 9 April 13

4. Have fans shareTuesday 9 April 13

5. Use infographicsTuesday 9 April 13

6. Present the factsTuesday 9 April 13

7. Use quotesTuesday 9 April 13

8. Use humourTuesday 9 April 13

9. Bring us behind the scenes

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10. Make the most of your profiles Use the ultimate social media image sizing cheat sheet

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Thank you &

get snapping!

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