The Value of Social Media

Web Analytics Wednesday3/6/2009

woensdag 3 juni 2009

Hi, I’m Bart


Conversation starters


The Value of Social Media


Web 2.0


Web 2.0

The ‘new’ web

creation

social

decentralized



Yelling does not work anymore


What does?Listen

Facilitate

Converse



User

Website

From One-way Web

User


User

Website

To Two-way Web

User


User

Website

To Many-to-many Web

User


Where’s the value?


1. ListenTracking tools

Livestream

Analysis

Feedback

Quantitative & Qualitative!


1. ListenFind your target audience

Identify ambassadors and influentials

Identify hubs and connectors


Hub

Connector


1. Listenvaluable feedback

new ideas

impending fires

buying signals


2. FacilitateOffer a platform

Offer ‘something to talk about’


Remember?

Web 2.0, the ‘new’ web

creation

social

decentralized


2. FacilitateAllow people to create

Allow people to share

Do not try to control


Let your customers be your salespeople...


2. FacilitateInfluentials

Ambassadors

Hubs

Connectors



Incentive?




Social Currency


2. FacilitateGive people something to help them ‘score’ in the eyes of their peers


Dare I say it?


Experience


2. FacilitatePlatform?



3. ConverseKeep the conversation going

Answer to questions

Incorporate feedback


Content

Social Media

Tracking


Feedback loopContent Creation

Social Media

Online Reputation Management


1. Listen

3. Converse2. Facilitate


Future?Self Organising Marketing Campaigns?








Remember?

Web 2.0, the ‘new’ web

creation

social

decentralized



Facilitate conversations


Content

Social Media

Tracking



Social Media=

café


Questions?woensdag 3 juni 2009

BartE: [email protected]: +32 495 51 36 36

SofieE: [email protected]: +32 478 20 84 11


T: +32 9 269 52 45E: [email protected]


The Value of Social Media

Business

people

web 2

remember