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Transcript
THE UX OF DOING UX WORKLiang Hiah
JOURNEY
TAKE-AWAYS
“I just want to design.”
“Why won’t they just let me do my work?”
“They hired me to do UX, but they prefer me not to contact our customers”
FIVE STAGESof loss and grief
DENIAL
ANGER
“The intense emotion is deflected from our vulnerable core, redirected and expressed as anger.”
BARGAINING
DEPRESSION
ACCEPTANCE
LET’S STOP WHINING NOW
#1 rule: sell your work
“Work you didn’t sell, is no better than work you didn’t do” - Mike Monteiro
WHAT IS UX?
“If I’d asked customers what they wanted, they would have said ‘a faster horse’.” - Henry Ford