The user is always wrong! by Krishnaa Artisto

The User is Always Wrong!There I said it! A presentation by Krishnaa Artisto

If you release a new product, or re-design an old site, the worst possible feedback you can get is that the

users love it!

You have dumbed your design down to please your users clients.

then maybe you should be servicing!

Clients love to make new sites that behave almost the same as the previous site.Pssttt… the last website was one of the worst sites on the planet.

Here is how the digital world work: we build upon what users have learned so that they don’t have to re-learn something again.

No, we don’t want to re-invent the wheel, we want to invent hover boards and space ships and cool things like that. Fuck the wheel!

An average user● uses Word (or worse: Excel)

● sort photos in folder structures. Bebootyfull.psd

● they double-click on things (or worse: right-click).

● They are scarred for life, and is not a good test subject.

Your target user should not be existing users. It should be new users. And when I say new, I mean really new. Like new born new.When I think about it, user tests on new borns, or people who have lived in the woods all their lives (raised by wolves hopefully)

Usability is dead

To release a new web service that is not user friendly in 2016, you either have hired a print ad agency or you live in Japan.

You do know that one of the main reasons that people don’t switch to Mac is that Excel on

Mac is not as good (do you realise how insane that is!)

...or that one of the main reasons for buying a Mac, is

not because it’s OS have better UX but rather that the laptops looks better, or that everyone

else has one.

The user is always wrong,never listen to them!

People who work with designing web products or experiences, should know what the best solution is.

Our work as designers is to change behaviours.

Thank you for your time and energy

A lil treat for you awesome sauce peeps!

Polo experience by piaget