The Use of Webcasting to Engage with Internal Stakeholders - BDI 11/12/13 The Future of Collaboration & Internal Communications Summit

THE USE OF WEBCASTING TO ENGAGE WITH INTERNAL

STAKEHOLDERS

Trevor LoeVice PresidentVintage Filings, a PR Newswire company

November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients TREVOR LOE @trevorloe

[email protected]

@trevorloe

TREVOR LOEVice President Vintage Filings, a PR Newswire company


PR Newswire is the global leader in innovative communications

and marketing services, enabling organizations to

connect and engage with their target audiences worldwide.


Webcasting Can HelpWebcasts provide a dynamic and effective platform for communication both externally and internally

• Announce new products and services• Provide a cost-effective alternative to traditional

training sessions• Access new channels to make your communications

plans more efficient• Brief staff in multiple locations simultaneously





TOWNHALLSExecutive speeches to staff with possible Q&A

TRAININGCost-effective training for staff in multiple locations

CRISIS MANAGEMENTQuickly communicate with staff during emergencies



3 Different Cases For Using Webcasting To

Reach Unique Audiences


A Major Utility Company in the Northeast A Major Utility Company in the Northeast


A Major Financial InsitutionA Major Financial Insitution

• Monthly Training Sessions for staff at multiple locations

• Average 10K-15K participants per event• Questions are solicited ahead of time due to the

volume of participants on each call.

• Monthly Training Sessions for staff at multiple locations

• Average 10K-15K participants per event• Questions are solicited ahead of time due to the

volume of participants on each call.


A Nationwide Non-Profit OrganizationA Nationwide Non-Profit Organization

• Monthly training sessions for staff and volunteers

• Host Monthly Online Donor Events – Private Paid Event – URL / Password Protected

• Attendance for training and private events continues to rise.

• Monthly training sessions for staff and volunteers

• Host Monthly Online Donor Events – Private Paid Event – URL / Password Protected

• Attendance for training and private events continues to rise.


4 Tips For Creating Great Webcasts4 Tips For Creating Great Webcasts


1. Know Your Audience1. Know Your Audience


2. Keep It Simple2. Keep It Simple


3. Be Creative & Engaging3. Be Creative & Engaging


4. Provide a Clear Call To Action4. Provide a Clear Call To Action

The Use of Webcasting to Engage with Internal Stakeholders - BDI 11/12/13 The Future of Collaboration & Internal Communications Summit

Business

private events

major utility

monthly training

pr newswire

multiple locations

solicited

time due

event questions