The use of Social Media Applications within Medical Education...New Tools for a New Generation Julie K. Hewett, IAMSE Association Manager.

The use of Social Media Applications within

Medical Education ...New Tools for a New Generation

Julie K. Hewett, IAMSE Association Manager

Why me?

• I am not a medical educator• I am not a researcher

I work with medical educators and I am passionate about the topic and personally use social media in all aspects of my professional and personal life.

Objectives

• Share a general definition of what is meant by social media

• Provide examples of how the more common applications are being used

• Identify suggested best practices for continued use

What is Social Media?

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).

Source: Wikipedia

Diagram by Danny Sullivanen.wikipedia.org/wiki/Danny_Sullivan_(technologist)

Who is Using Social Media?

Who’s Participating?

• Institutions with faculty and students• Institutions with the communities they serve• Faculty with fellow colleagues• Faculty with students• Students with peers• Patients with HealthCare Providers

Who is Using Social Media?U.S. Hospitals that use Social Networking tools –

1,229 Hospitals total

575 YouTube Channels1068 Facebook pages814 Twitter Accounts566 LinkedIn Accounts946 Four Square149 Blogs4,118 Hospital Social Networking Sites

http://ebennett.org/hsnl/#ixzz1dxfywX30 As of October 9, 2011

Who is Using Social Media?

Active Facebook

Users

Active Facebook

Users

Users Over the Age of 30

45.9% – Male49.5% - Female

Users Over the Age of 30

45.9% – Male49.5% - Female

Users Over the Age of 45

20.4% – Male24.3% - Female

Users Over the Age of 45

20.4% – Male24.3% - Female

Who is Using Social Media?

• 4.8% of the Russian Population is using Facebook

• 11.21% of Online Users• Ranking 30th in World• Adding 678,240 in the last 6 months

Social Media as it Relates to Medical Education

How are these tools being used?

• Tools for sharing of information• Tools for connecting with others• Tools for saving time• Tools for collaboration• Tools for teaching• Tools for collecting information

Social Media as it Relates to Medical Education

To narrow the discussion:

• YouTube• Facebook• Twitter• LinkedIn

Facebook in Medical Education

Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves.

Additionally, users can join networks organized by city, workplace, and school or college. The website's name stems from the name of books given at the start of the academic year by university administrators with the intention of helping students to get to know each other better.

Source: Wikipedia

Facebook in Medical Education

Facebook in Medical Education

Personal Profile

• Must be a Friend first• Share as much or as little

as you choose• Limited profile controls• As a user you also

control what you see!

Facebook in Medical Education

Join a Group• Tend to be short-term • Best suited for

discussion• Not open to public

viewing

Become a Fan• Long Term relationship• Can be viewed outside

of Facebook• Seen on Public Profile• Event/Calendar

Facebook in Medical Education

Facebook in Medical Education

Facebook in Medical Education

Facebook in Medical Education

Facebook in Medical Education

Is Facebook a waste of time? It depends on how you use it!

Twitter in Medical Education

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.

Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

Source: Wikipedia

Twitter in Medical Education

By Medical Schools

Twitter in Medical Education

Helping Students Study

Twitter in Medical EducationGathering Resources

Twitter in Medical Education

Sharing of Resources

40% of tweets are “pointless babble”

Twitter in Medical Education

Is Twitter a waste of time?

It depends on how you use it and who you follow!

LinkedIn in Medical Education

LinkedIn is a business-oriented social networking site.

Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of January 2012, LinkedIn had more than 175 million registered users, spanning more than 200 countries and territories worldwide.

Source: Wikipedia

LinkedIn in Medical Education

LinkedIn in Medical Education

Keyword Search of Groups:Medical Education: 213 GroupsMedical Technology: 217 GroupsE-learning: 208 GroupsInstructional Design: 61 GroupsCurriculum Development: 45 Groups

LinkedIn in Medical Education

LinkedIn in Medical Education

Going Foward

• Tools are here to stay and continue to grow in popularity

• Know who you want to reach• Know how you want to reach them• Follow best practices for social

interaction• Develop social media policy

Let’s Connect!

To IAMSE:

medicaleducator

iamse

groups: IAMSE

To Julie:

jkhewett

jkhewett

in/julnet

Email: [email protected]