Ambient Insight's The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis There are still significant untapped revenue opportunities in this mature market “We Put Research into Practice” www.ambientinsight.com Market Analysis by: Sam S. Adkins, Chief Research Officer Published: October 2009 To learn more about our research services, email: [email protected]Ambient Insight Copyright Policy: All rights reserved. All media and research data published by Ambient Insight are protected by copyright. Unauthorized use of Ambient Insight research without prior permission is prohibited. Ambient Insight research products provide valuable financial data only to the individual purchaser or the purchasing organization. Purchasers may not modify or repurpose the information and financial data in our research in any manner. Specific distribution rights are provided based on the license model granted at time of purchase. Quoting Ambient Insight Research: Permission is required to use quotes, tables, diagrams, or charts from Ambient Insight research in press releases, promotional material, external presentations, or commercial publications. Permission from Ambient Insight is required to reproduce or distribute in entirety any table, paragraph, section, or report.
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The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis
There are still significant untapped revenue opportunities in this mature market
“We Put Research into Practice”
www.ambientinsight.com
Market Analysis by: Sam S. Adkins, Chief Research Officer
Ambient Insight Copyright Policy: All rights reserved. All media and research data published by Ambient Insight are protected by copyright. Unauthorized use of Ambient Insight research without prior permission is prohibited. Ambient Insight research products provide valuable financial data only to the individual purchaser or the purchasing organization. Purchasers may not modify or repurpose the information and financial data in our research in any manner. Specific distribution rights are provided based on the license model granted at time of purchase. Quoting Ambient Insight Research: Permission is required to use quotes, tables, diagrams, or charts from Ambient Insight research in press releases, promotional material, external presentations, or commercial publications. Permission from Ambient Insight is required to reproduce or distribute in entirety any table, paragraph, section, or report.
Federal Government ....................................................................................... 27
Federal Civilian Agencies .................................................................................... 28 Federal Military Agencies .................................................................................... 29
State and Local Government ............................................................................ 31
State Agencies .................................................................................................. 31 Local Agencies (County and Municipal).................................................................. 33
Academic and Vocational ................................................................................. 34
PreK-12 Primary and Secondary .......................................................................... 35 Tertiary, Vocational, Adult, and Higher Education ................................................... 38
Corporations and Businesses ............................................................................ 43
NGOs, Non-Profits, and Associations ................................................................. 45
Table 1 - 2009-2014 US Revenue Forecasts for Self-paced eLearning
by Product Type (in $US Millions) .............................................................13
Table 2 - 2009-2014 US Revenue Forecasts for Self-paced eLearning IT-related Content by Buyer Segment (in $US Millions) ...............................15
Table 3 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Non-IT Content by Buyer Segment (in $US Millions) ...................................17
Table 4 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Custom Content Services by Buyer Segment (in $US Millions) .....................19
Table 5 - 2009-2014 US Revenue Forecasts for Self-paced eLearning
Platform Hosting Services by Buyer Segment (in $US Millions) .....................20
Table 6 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Authoring Software and Tools by Buyer Segment (in $US Millions) ...............22
Table 7 - 2009-2014 US Revenue Forecasts for Self-paced eLearning
Installed Learning Platforms by Buyer Segment (in $US Millions) .................24
Table 8 - 2009-2014 US Revenue Forecasts for Self-paced eLearning by Buyer Segment (in $US Millions) .........................................................26
Table 9 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Content in the Consumer Segment (in $US Millions) ...................................27
Table 10 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Federal Civilian Government Agency
Segment (in $US Millions) .......................................................................28
Table 11 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Federal Military Government Agency Segment (in $US Millions) .......................................................................30
Table 12 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the State Government Segment (in $US Millions) ................................................................................................32
Table 13 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Local Government Segment (in $US Millions) ................................................................................................33
Table 14 - 2009-2014 US Revenue Forecasts for Self-paced eLearning
Products and Services in the PreK-12 Academic Segment (in $US Millions) ................................................................................................35
Table 15 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Higher Education Segment (in $US
Table 16 - US Corporations by Company Size, Number of Locations, and Number of Employees.......................................................................43
Table 17 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Corporate Segment (in $US Millions) ...............44
The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis, Ambient Insight, LLC
Table 18 - 2009-2014 US Revenue Forecasts for Self-paced eLearning
Products and Services in the NGO, Non-Profit, and Association Segment (in $US Millions) .......................................................................46
Table 19 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Healthcare Segment (in $US Millions) ..............49
List of Figures
Figure 1 – 2009-2014 US Self-paced eLearning Five-year Growth Rates by Buyer Segment (across all products) ..................................................... 5
Figure 2 – 2009-2014 US Self-paced eLearning Five-year Growth Rates by Product Type (across all buyers) ........................................................... 6
Figure 3 – 1999-2008 US Private Investment in Learning Technology Companies (by Number of Deals) .............................................................. 9
Figure 4 – 2008-2014 US IT Training Market: Longitudinal Analysis (in $US Millions) .........................................................................................14
Figure 5 – 2009-2014 Growth of US Online K-12 Students ..........................37
Figure 6 – 2009-2014 Growth of US Online Higher Education Students .........40
Figure 7 – 2009 Enrollment Growth of US Online Higher Education Students Enrolled in For-profit Institutions ................................................41
Figure 8– Revenue Opportunities in the Recession: US Professions that
Require Continuing Education Credits to Maintain Licensure .........................47
Figure 9 – 2009 US Healthcare Learning Products and Services Supply Chain....................................................................................................48
Figure 10 - 2009-2014 CME Participation by Delivery Medium (by Percentage) ...........................................................................................51
Figure 11 – Top Ten Moodle Registered Sites by Country: US
Dominates Global Moodle Deployments. ....................................................55
Figure 12 – Recession Safe Zones: Revenues Moving Downstream to Smaller Suppliers in the Supply Chain.......................................................57
The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis, Ambient Insight, LLC
online content formats, but also due to the success and proliferation of for-
profit online schools.
There are only two sub-segments that are experiencing negative growth:
state government agencies and the enterprise sub-segment of the
corporate segment. State government training and education budgets have
been hit hard by declining tax revenues caused by the recession.
The decline in the enterprise sub-segment of the corporate segment is the
result of a combination of factors including commoditization pressures,
reduced training budgets caused by the recession, labor-force reductions,
and product substitution as the buyers move to different learning
technology types. The decline in the enterprise is offset by the strong
growth in the small and medium business (SMB) segments.
Figure 2 – 2009-2014 US Self-paced eLearning Five-year Growth Rates by Product Type (across all buyers)
There are six major types of Self-paced eLearning products and services
forecast in this report including:
IT packaged content
Non-IT packaged content
Custom content development services
Learning platform hosting services
Software tools
Installed learning platform technology
In the 2009 market, corporations are the top buyers of Self-paced eLearning products and services. By 2014, corporations will still be the top buyer, followed by higher education and the PreK-12 buyers.
The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis, Ambient Insight, LLC