The United Kingdom

The United The United KingdomKingdom

Presented by Andre Presented by Andre Lichtenstein and Dan Lichtenstein and Dan

CulbertsonCulbertson

EarthEarth England is in the England is in the

Atlantic Ocean, Atlantic Ocean, northwest of France. northwest of France.

It is full of rugged It is full of rugged hills and low hills and low mountains in the west mountains in the west and north, with some and north, with some rolling hills and plains rolling hills and plains in the eastern and in the eastern and southeastern regions. southeastern regions.

EarthEarth The United Kingdom is a country slightly The United Kingdom is a country slightly

smaller than Oregon, but vastly powerful. smaller than Oregon, but vastly powerful. It covers 244,820 square kilometers, and It covers 244,820 square kilometers, and

shares only a short border with the shares only a short border with the Republic of Ireland.Republic of Ireland.

The United Kingdom of Great Britain and The United Kingdom of Great Britain and Northern Ireland is the official name of the Northern Ireland is the official name of the country comprised of England, Scotland, country comprised of England, Scotland, Wales, and one area of Northern Ireland. Wales, and one area of Northern Ireland.

History of the English History of the English LanguageLanguage

With all the invasions and foreign With all the invasions and foreign influences the English language, like its influences the English language, like its culture, has changed greatly through the culture, has changed greatly through the yearsyears

History TimelineHistory Timeline C. 8,500 BC Following the C. 8,500 BC Following the

end of the ice age the climate end of the ice age the climate grows much warmer. Forests grows much warmer. Forests spread across England. Also spread across England. Also sea level rises and England is sea level rises and England is cut off from Europe. cut off from Europe.

C. 650 BC Iron tools and C. 650 BC Iron tools and weapons are introduced by a weapons are introduced by a people called the Celtspeople called the Celts

367 AD 'The Great Barbarian 367 AD 'The Great Barbarian Raid'. A combined force of Raid'. A combined force of Irish, Scots and Picts attack Irish, Scots and Picts attack Roman Britain from the Roman Britain from the North (Scotland)North (Scotland)

History TimelineHistory Timeline C. 450 AD Invasions by Angles, C. 450 AD Invasions by Angles,

Saxons and Jutes beginSaxons and Jutes begin 597 AD St Augustine arrives in 597 AD St Augustine arrives in

Kent and begins to convert the Kent and begins to convert the Saxons Saxons

1138 AD The English defeat 1138 AD The English defeat the Scots at the battle of the the Scots at the battle of the StandardStandard

1215 AD King John seals 1215 AD King John seals Magna Carta (People have Magna Carta (People have rights)rights)

1534 AD Henry VIII makes 1534 AD Henry VIII makes himself head of the Church of himself head of the Church of England England

History TimelineHistory Timeline 1607 Jamestown, the first successful 1607 Jamestown, the first successful

British colony in North America, is British colony in North America, is founded founded

1611 The King James Bible is published1611 The King James Bible is published 1689 The Bill of Rights is passed1689 The Bill of Rights is passed 1707 The Act of Union joins England 1707 The Act of Union joins England

and Scotland and Scotland 1801 Another Act of Union joins Ireland 1801 Another Act of Union joins Ireland

to England and Scotlandto England and Scotland 1939-1945 WWII (Second World War)1939-1945 WWII (Second World War)

CultureCulture

Wales is a principality of England, and thus is not represented on the flag of the United Kingdom. However, it retains its own flag from the first century AD when the Romans were still in residence.

CultureCulture The British peoples are fiercely loyal to their The British peoples are fiercely loyal to their

principalities. Scots are Scottish first and British principalities. Scots are Scottish first and British second. second.

English is the primary language, but each English is the primary language, but each principality has its own dialect.principality has its own dialect.

The people of the United Kingdom (UK) are The people of the United Kingdom (UK) are unique, in that they absorbed much of the Roman unique, in that they absorbed much of the Roman Empire’s ways and added a local flair. Empire’s ways and added a local flair.

The vast majority of American culture is based on The vast majority of American culture is based on the WASP tendencies of England – White, Anglo-the WASP tendencies of England – White, Anglo-Saxon Protestants, so often Americans feel less Saxon Protestants, so often Americans feel less culture shock in the UK even than in other culture shock in the UK even than in other English-speaking countries. English-speaking countries.

CultureCulture Much of the legal system was Much of the legal system was

extremely advanced for its time, extremely advanced for its time, and modern Western legal ways and modern Western legal ways were born from the early were born from the early Romano-British systems. Romano-British systems.

The British have a strong sense The British have a strong sense of justice, even when the law is of justice, even when the law is not on their side (see Robin not on their side (see Robin Hood).Hood).

Most of the UK is white, divided Most of the UK is white, divided between English, Welsh, between English, Welsh, Scottish, and Northern Irish, and Scottish, and Northern Irish, and Christian, either Roman Catholic, Christian, either Roman Catholic, Anglican (Church of England), or Anglican (Church of England), or Presbyterian. Presbyterian.

Druids worshipped the earth and Druids worshipped the earth and nature, with outdoor religious nature, with outdoor religious ceremonies.ceremonies.

CultureCulture The father is the head of the The father is the head of the

household in British families. The household in British families. The family surname is taken from the family surname is taken from the paternal line.paternal line.

Local superstitions and myths are Local superstitions and myths are everywhere, including the tale of everywhere, including the tale of King Arthur, aka the Bear, Merlin, King Arthur, aka the Bear, Merlin, elves and dragons. elves and dragons.

CultureCulture The UK is known for producing wool and The UK is known for producing wool and

fishing, as there is a higher proportion of fishing, as there is a higher proportion of coastline than most other countries.coastline than most other countries.

Cereal grains make up much of the farm Cereal grains make up much of the farm crops, with potatoes being a relatively crops, with potatoes being a relatively newer crop. newer crop.

Imperial Britain covered one quarter of Imperial Britain covered one quarter of the Earth’s surface at its height. “The the Earth’s surface at its height. “The sun never sets on Britain.”sun never sets on Britain.”

ValuesValues Citizens of the United Kingdom have a strong Citizens of the United Kingdom have a strong

historical basis in Christianity. Queens Elizabeth historical basis in Christianity. Queens Elizabeth I and Mary, Queen of Scots, battled famously for I and Mary, Queen of Scots, battled famously for Protestant and Catholic sects over control of Protestant and Catholic sects over control of England.England.

Even as early as Roman times, citizens valued Even as early as Roman times, citizens valued their faith in the fairness of the legal system and their faith in the fairness of the legal system and human rights.human rights.

Because of the need for small settlements to Because of the need for small settlements to defend themselves against invaders, the family defend themselves against invaders, the family played a tremendously important role in daily played a tremendously important role in daily life. Clans are a form of extended family in life. Clans are a form of extended family in Scotland. Scotland.

ValuesValues Order and status quo are highly valued. Order and status quo are highly valued.

Citizens of the UK had to adapt to many Citizens of the UK had to adapt to many changes throughout history and learned not to changes throughout history and learned not to like drastic changes in general. like drastic changes in general.

Money and fair market value for goods have Money and fair market value for goods have also been important because the UK is an also been important because the UK is an island, so anything that cannot be produced island, so anything that cannot be produced locally is expensive to import. locally is expensive to import.

Residents of the UK value their individual Residents of the UK value their individual heritages highly, being not just of the UK, but heritages highly, being not just of the UK, but specifically Welsh or Scottish or English. specifically Welsh or Scottish or English.

ValuesValues Status and nobility were traditionally Status and nobility were traditionally

very stable throughout generations. If very stable throughout generations. If a person was born to a certain class, a person was born to a certain class, only extraordinary circumstances only extraordinary circumstances changed his/her status.changed his/her status.

The British are famous for following a The British are famous for following a knightly Code of Honor and proper knightly Code of Honor and proper courtly etiquette.courtly etiquette.

Productivity, self-reliance, and a sense Productivity, self-reliance, and a sense of accomplishment for one’s work has of accomplishment for one’s work has been a part of the UK culture since been a part of the UK culture since time began.time began.

Power has always been a large part of Power has always been a large part of every Briton’s repertoire. Whether it every Briton’s repertoire. Whether it be military power (the British colonies), be military power (the British colonies), political power (the lords and ladies), political power (the lords and ladies), or monetary power (the ability to buy or monetary power (the ability to buy power), the British mastered it all.power), the British mastered it all.

English Military Dress English Military Dress The English Military Dress dates The English Military Dress dates

back to when forces started fighting back to when forces started fighting each other and had to distinguish each other and had to distinguish friend from foe.friend from foe.

Colors were mainly Red with gold Colors were mainly Red with gold trim, and Blue with gold trim. Red is trim, and Blue with gold trim. Red is what everyone associates when they what everyone associates when they think of the English.think of the English.

FormForm Traditionally made of woolTraditionally made of wool Bear fur can be used for trimming or as the Bear fur can be used for trimming or as the

lining inside the jacketlining inside the jacket Tartan can also be used for trimming or as Tartan can also be used for trimming or as

the main materialthe main material ColorsColors

Red for the armyRed for the army Blue for the navyBlue for the navy Colors distinguish friend from foe (no need for Colors distinguish friend from foe (no need for

camouflage when lining up to shoot each other)camouflage when lining up to shoot each other)

FunctionFunction The wool was chosen for warmth and ease of The wool was chosen for warmth and ease of

use – sheep are everywhere in the United use – sheep are everywhere in the United Kingdom and wool is resistant to dirtKingdom and wool is resistant to dirt

Wool jackets help protect against attacks Wool jackets help protect against attacks from weather and injury due to their from weather and injury due to their durabilitydurability

Members of specific clans can choose Members of specific clans can choose various tartans or colors. various tartans or colors.

Soldiers and especially officers traditionally Soldiers and especially officers traditionally wore bright colors to distinguish themselves wore bright colors to distinguish themselves among each other as well as between armiesamong each other as well as between armies

FacilitationFacilitation Symbolism can be traced to British Symbolism can be traced to British

pre-historypre-history Appeals to men of British descentAppeals to men of British descent North American culture and fashion North American culture and fashion

has been largely influenced by the has been largely influenced by the British, as many North Americans are British, as many North Americans are of British descentof British descent

The image of military power and The image of military power and strength is desired by many menstrength is desired by many men

TriangulationTriangulation Bring the traditional qualities to the Bring the traditional qualities to the

contemporary customer. Many men contemporary customer. Many men favor traditional symbols of power, like favor traditional symbols of power, like military-style jackets. military-style jackets.

From the buyer’s point of view, the From the buyer’s point of view, the ability to personalize the jacket creates ability to personalize the jacket creates an association between the jacket and its an association between the jacket and its meaning.meaning.

Each user feels an emotional attachment Each user feels an emotional attachment to the jacket due to this personalization.to the jacket due to this personalization.

TargetTarget Target group –Men Target group –Men

22-6022-60 ProductProduct - Military - Military

style jackets with style jackets with Anglo-Saxon based Anglo-Saxon based qualitiesqualities

Place Place - On-Line in - On-Line in North AmericaNorth America

TargetTarget

Price = $50 to $300Price = $50 to $300

Promotion – various ethnic festivals, Promotion – various ethnic festivals, online, printed ads, promotional online, printed ads, promotional offers to jacket stores, designer offers to jacket stores, designer department stores department stores

TasteTaste Brand Name – PICTGEAR, DragoonBrand Name – PICTGEAR, Dragoon Product – Military style Jackets with Product – Military style Jackets with

Anglo-Saxon symbolismAnglo-Saxon symbolism Slogan “Jackets fit for kings”Slogan “Jackets fit for kings” Logo – red flaming dragonLogo – red flaming dragon

SourcesSources http://www.danshort.com/ie/timeline.htmhttp://www.danshort.com/ie/timeline.htm http://www.localhistories.org/timeline.htmlhttp://www.localhistories.org/timeline.html http://www.enchantedlearning.com/europe/britaihttp://www.enchantedlearning.com/europe/britai

n/flag.shtmln/flag.shtml http://http://

www.enchantedlearning.com/europe/wales/flagwww.enchantedlearning.com/europe/wales/flag// http://images.google.com/images?svnum=10&hlhttp://images.google.com/images?svnum=10&hl

=en&gbv=2&q=leagal=en&gbv=2&q=leagal http://en.wikipedia.org/wiki/British_Empirehttp://en.wikipedia.org/wiki/British_Empire http://en.wikipedia.org/wiki/Druidhttp://en.wikipedia.org/wiki/Druid http://www.tribwatch.com/coatVereDragon.gifhttp://www.tribwatch.com/coatVereDragon.gif