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Ultimate Magento SEO
Guide
Comprehensive advice on optimising
Magento ecommerce websites Author: Artur Jach
Published April 2011
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the
Table of Contents Introduction .................................................................................................................................................. 3 Magento SEO Guide - Part 1 ......................................................................................................................... 3 URL Management ........................................................................................................................................ 3
URLs Rewrite Management Feature .................................................................................................... 3 URL keys / URL identifiers ................................................................................................................... 4 Force trailing slash to canonical URLs ................................................................................................. 4 Default Pages ......................................................................................................................................... 5 Canonical Link Element ........................................................................................................................ 5
Magento SEO Guide - Part 2 ........................................................................................................................ 5 Page Titles & Meta Descriptions .................................................................................................................. 5
Page Titles & Meta Descriptions for Content Pages ............................................................................. 6 Page Titles & Meta Descriptions for Category/Listing Pages .............................................................. 6 Page Titles & Meta Descriptions for Product Pages ............................................................................. 7
Magento SEO Guide - Part 3 ........................................................................................................................ 9 Webmaster Tools & Features ....................................................................................................................... 9
Google XML Sitemap ............................................................................................................................ 9 HTML Sitemap ...................................................................................................................................... 9 Default Robots Meta Tag In Magento .................................................................................................. 9 Add Miscellaneous Header Meta Tags ............................................................................................... 10 RSS Feeds ............................................................................................................................................ 10 Google API - Google Analytics ............................................................................................................ 10
Magento SEO Guide - Part 4 ...................................................................................................................... 10 Website Launch Checklist .......................................................................................................................... 10
Website Visibility in Search Engines - Meta Robots Tag ................................................................... 10 Website Visibility in Search Engines - Robots.txt file ......................................................................... 11 Page Title Optimisation ....................................................................................................................... 11 Default Meta Tags Optimisation .......................................................................................................... 11 Create Google Sitemap (sitemap.xml) ................................................................................................ 12 Set Up Magento Canonical Link Element Extension ......................................................................... 12 Add Google Webmaster Tools Verification Tag to Magento .............................................................. 12 Add Google Analytics Tracking Code Directly to Magento ................................................................ 12 Set up Magento Google Base feed ....................................................................................................... 13
Magento SEO Guide - Part 5 ...................................................................................................................... 13 How To Set Up Magento Google Base Feed ............................................................................................... 13
Step 1: Magento Google Base Feed Account Configuration ............................................................... 13 Step 2: Adding Required ‘condition’ Attribute To Magento .............................................................. 13 Step 3: Magento Google Base Feed Attribute Mapping Configuration .............................................. 16 Step 4: Publishing Magento Google Base Feed .................................................................................. 17
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Magento SEO Guide - Introduction In this guide I will highlight the best Magento SEO tools and extensions, how to use them effectively
and what to watch out for when optimising Magento ecommerce websites for search engines. I will
focus on optimising Magento URLs, meta data, pages titles, image alt tags, link titles, HTML code itself,
redirects and other topics relating to Magento SEO and webmasters’ tasks, e.g. sitemaps.
Magento SEO Guide - Part 1
URL Management
Magento SEO - URLs Rewrite Management Feature
Search engine friendly URLs became a very important ranking factor for all ecommerce websites. The
URL Rewrite Management is one of my favourite Magento SEO tools. It allows you to change (re-write)
dynamically generated URL like http://www.kabiri.co.uk/catalog/product/view/id/7828/category/568
to the search engine friendly URL like this one
http://www.harveynichols.com/womens/categories/designer-dresses.html. By using this brilliant
Magento SEO tool you can easily create URLs which include all most important and relevant keywords.
Note: Remember to disallow indexing of original URLs by search engine spiders in the robots.txt
exclusion file. This ensures that there’s only one version of Magento URL indexed by search engines.