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The UltimateHow To
Search Engine (SEO) Checklist
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1. Create an
XML Sitemap
XMLXML
XML
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Search engines i.e. Google need to
crawl/index websites to rank
content
CRAWL
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An XML sitemap helps ensure
every URL is seen by Google’s search bot
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Use sites such ashttp://www.xml-sitemaps.com/ to
create one
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2. Conduct
KeywordResearch
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To determine best keywords to
include do these two things
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1. Create a list of highly searched
keywords
2. Choose keywords that are the most
relevant to specific page
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3. Develop
FreshContent
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Create meaningful content i.e. blog
posts, press releases, new landing pages,
videos
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4. Optimize
MetaTags
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Meta tags provide a brief description of websites which
help Google determine relevance
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They should be less than 155
characters and contain relevant
keywords
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5. Create a
QualifiedURL
http:// www.
.com
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Use hyphens to separate words, and avoid spaces
https:// www.
.org
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Don’t overuse underscores, and length should not
exceed 2,048 characters
<=2,048
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6. Provide
Contentof TheRight
Length
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Content should be at least 250 words
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7. Use
Social Media
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Only use social media platforms that align with company goals
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Promote contentthat is relevant and shareable
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When a link is shared, its
visibility in Google increases
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8. Manage Local
Profiles
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Optimize current pages to reach
intended audiences in a
specific location
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This includes adding name, Address, and
phone number to a local profile
Name
Address
Phone
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9. Build the
Brand ThroughLinking
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Link building should always be brand-oriented
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Focus on quality rather than
quantity of links
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10. Create
DescriptiveAlt Tags
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These briefly describe images on a web page
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It is the only way for Google to recognize the
picture’s content
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11. Write
StrongHeading
Tags
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These are the titles that appear
at the top of a web page
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They should be concise and
contain a keyword/phrase
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12. Use The
Power of ThePress
PRESS RELEASE
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A press release can be highly effective in
improving SEO
PRESS RELEASE
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It needs to be news worthy i.e. company
accomplishments, new products, new
locations, etc.
PRESS RELEASE
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13. Add Images,
Videos, Podcasts,Infographics, and
More
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Fresh content is more effective
when it delivered in an array of
formats
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14. Check For
Broken Links
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These links can diminish a company’s
reputation and user experiences
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15. Remove
DuplicateContent
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Google views this as cheating for
companies trying rank higher
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16. Monitor
WebAnalytics
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SEO should be tracked regularly
at least on a weekly basis
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For more tips visit:http://www.webimax.com
/resources