REGISTERED MEDIA: 550+ 10% MEDIA INCLUDED: AOL, Associated Press, BBC TV, Business Insider, CBS News, CNET, CNN Clix, Condé Nast, Consumer Reports, Fast Company, Huffington Post, MSNBC.com, NPR, New York Daily News, Newsday, The New York Times, Outdoor Photographer Magazine, Shutterbug Magazine, SLR Lounge, TIME, Travel & Leisure, Videomaker Magazine & WIRED 2017 SHOW FEATURES: 90 NEW CLASSES NEW PPEFRESH PAVILION featuring 15 new companies with innovative products NEW CHINA PAVILION featuring over 15 brands showcasing new technologies VIDEO PAVILION featured over 2,000 NSF of video and filmmaking exhibitors NEW NYVR EXPO collocated with PPE with over 50 companies and 2000+ attendees WORLD CLASS KEYNOTE SPEAKERS TOYA RUBY FRAZIER, SUE BRYCE, BARBARA DAVIDSON, JAMEL SHABAZZ, CHASE JARVIS & GARY VAYNERCHUK THE ULTIMATE EXPERIENCE IN PHOTOGRAPHY, FILMMAKING AND DIGITAL IMAGING: ATTENDEES: 19,500+ 3% Representing all 50 states plus Puerto Rico and 81 countries (a 17 country increase over 2016) 33% FIRST-TIME ATTENDEES SPEAKERS: 170 POST SHOW REPORT POST SHOW REPORT PDN PHOTOPLUS INTERNATIONAL CONFERENCE AND EXPO 26-28 EXPO NYC JAVITS CENTER 25-28 CONFERENCE OCT. EXHIBITORS: 200+ EXHIBITORS AND BRANDS REPRESENTED OVER 70K SQ. FT. OF NET EXHIBIT SPACE 20% FIRST TIME EXHIBITORS “PPE was a great show for Macphun - we announced new products and our name change to Skylum and found an enthusiastic, receptive audience. Joe and the rest of the team at Emerald took great care to help us get the most out of the investment and we’re happy enough with the results that we’re doubling the size of next year’s booth.” - Scott Bourne, President of US Operations, Skylum Software “Being at PhotoPlus gave us an opportunity to meet with photographers of all levels and help them build their online presence. If you want to get in front of engaged photographers, this event will certainly deliver!” - Megan Marcel, Events Wrangler, WordPress.com “PPE offers Tamron a unique opportunity to meet with thousands of photographers over just 3 days and the 2017 show did not disappoint in getting us in front of one of the most important customer segments for our company.” - Stacie Errera, Vice President Marketing & Communications, Tamron EXHIBITOR QUOTES: A SAMPLE OF THE KEY RETAILERS & BUYERS THAT ATTEND THE SHOW: Adorama | Amazon | B & H Photo & Video | Duane Reade | Hunt’s Photo & Video | Jet.com | Marvel Memorial Sloane Kettering Cancer Center | Micro Center | Milford Photo Inc. | Walmart
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THE ULTIMATE EXPERIENCE IN PHOTOGRAPHY, FILMMAKING …€¦ · 6% Filmmaking / Video / Cinema / Documentary 5% Photojournalism / Editorial Photography 4% Fashion / Beauty / Boudoir
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REGISTERED MEDIA:
550+ 10%MEDIA INCLUDED:
AOL, Associated Press, BBC TV, Business Insider, CBS News, CNET, CNN Clix, Condé Nast, Consumer
Reports, Fast Company, Huffington Post, MSNBC.com, NPR, New York
Daily News, Newsday, The New York Times, Outdoor Photographer Magazine, Shutterbug Magazine,
SLR Lounge, TIME, Travel & Leisure, Videomaker Magazine &
WIRED
2017 SHOW
FEATURES:90
NEW CLASSES
NEW PPEFRESH PAVILION
featuring 15 new companies with innovative products
NEW CHINA PAVILION
featuring over 15 brands showcasing new technologies
VIDEO PAVILION
featured over 2,000 NSF of video and filmmaking exhibitors
NEW NYVR EXPO
collocated with PPE with over 50 companies and 2000+ attendees
WORLD CLASS
KEYNOTE SPEAKERS
LATOYA RUBY FRAZIER,
SUE BRYCE, BARBARA
DAVIDSON, JAMEL
SHABAZZ, CHASE JARVIS
& GARY VAYNERCHUK
THE ULTIMATE EXPERIENCE IN PHOTOGRAPHY, FILMMAKING AND DIGITAL IMAGING:
ATTENDEES:19,500+ 3%Representing all 50 states plus Puerto Rico and 81 countries
(a 17 country increase over 2016)
33%FIRST-TIME ATTENDEES
SPEAKERS:170
POST SHOW REPORT
POST SHOW REPORT
P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O
26-28EXPO
NYCJAVITS CENTER
25-28CONFERENCEOCT.
EXHIBITORS:200+
EXHIBITORS AND BRANDS REPRESENTED
OVER 70K SQ. FT. OF NET EXHIBIT SPACE
20%FIRST TIME
EXHIBITORS
“PPE was a great show for Macphun - we announced
new products and our name change to Skylum
and found an enthusiastic, receptive audience. Joe
and the rest of the team at Emerald took great care to help us get the most out of the investment
and we’re happy enough with the results that we’re doubling the size of next
year’s booth.” -Scott Bourne, President
of US Operations, Skylum Software
“Being at PhotoPlus gave us an opportunity to meet with photographers of all
levels and help them build their online presence. If
you want to get in front of engaged photographers, this event will certainly
deliver!” - Megan Marcel, Events
Wrangler, WordPress.com
“PPE offers Tamron a unique opportunity to meet with thousands
of photographers over just 3 days and the 2017 show did not disappoint in getting us in front of
one of the most important customer segments for
our company.” - Stacie Errera, Vice
President Marketing & Communications,
Tamron
EXHIBITOR QUOTES:
A SAMPLE OF THE KEY RETAILERS & BUYERS THAT ATTEND THE SHOW: Adorama | Amazon | B & H Photo & Video | Duane Reade | Hunt’s Photo & Video | Jet.com | Marvel Memorial Sloane Kettering Cancer Center | Micro Center | Milford Photo Inc. | Walmart
EXPERIENCED PROFESSIONALS:Our photographers and videographers have been in the business on average more than 10 years.
POST SHOW REPORT
POST SHOW REPORT
P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O
26-28EXPO
NYCJAVITS CENTER
25-28CONFERENCEOCT.
WHO ATTENDS PHOTOPLUS EXPO?
61%
6%
20%
19%
68% of attendees are professional or
advanced amateur photographers and we’ve
seen an increase in attendance from full
time professional photographers (2%) and
advanced amateurs (5%) since 2016.
6% less than 1 year
20% 1 year - 5 years
19% 6 years - 10 years
61% More than 10 years
Advanced Amateur / Photography Enthusiast
Professional Photographer - Full Time
Professional Photographer - Part Time
Student (high school or college)
Marketing, Sales, or Advertising
Filmmaker / Videographer
Photographer’s Assistant
Art Director / Creative Director / Photo Editor
Studio Ownership or Management
Engineer / IT Professional
ATTENDEES INCLUDE:
POST SHOW REPORT
POST SHOW REPORT
P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O
26-28EXPO
NYCJAVITS CENTER
25-28CONFERENCEOCT.
INTERESTS:Our photographers have varied interests when it comes to the types of subjects they’re looking to photograph, showing that no “one type” of photographer attends the show.
ATTENDEES’ ANNUAL BUDGET FOR PHOTO GEAR: The majority have an annual budget between $500 and $5,000 and represent OVER $79 MILLION IN PURCHASING POWER.
$0 - $499 19%
$500 - $2,000 28%
$2,001 - $5,000 27%
$5,001 - $10,000 17%
Over $10,001 10%
POST SHOW REPORT
POST SHOW REPORT
P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O
26-28EXPO
NYCJAVITS CENTER
25-28CONFERENCEOCT.
PRODUCTS AND SERVICES INTEREST (MULTI-SELECT): Obviously, cameras still play a huge part in what attendees want to see, but from 2015 we’ve seen continued growth in Drones, Backgrounds & Backdrop Systems and Grip (tripods, Light stands, lighting modifiers, jobs, cranes etc.).