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The Tweetajob Solution Sharing your employment message through Twitter
24

The Tweetajob Solution

Jan 22, 2015

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Page 1: The Tweetajob Solution

The Tweetajob Solution

Sharing your employment message

through Twitter

Page 2: The Tweetajob Solution

Is Twitter an Effective Recruiting Platform?

• Do jobseekers use Twitter?• Is it a time waster?• Will Twitter produce

measurable results?• Is it scalable?

Page 3: The Tweetajob Solution

Informal Survey of Recruiters:

Do You Twitter?• 71% - YES• 14% - Not Yet• 14% - No

• 5% Good Results• 12% Mixed Results• 14% Poor Results• 55% Plan to try

Page 4: The Tweetajob Solution

One Billion Twitter Users by 2013

• Current conservative estimate:18 million users access monthly – Represents 11% of internet users– 26 million users predicted in 2010

• Male and female users, many accessing Twitter while at work or via mobile device

Source: emarketer.com

Page 5: The Tweetajob Solution

The majority of Twitter Users are mid-career

Source: Google Analytics

Page 6: The Tweetajob Solution

Twitter users score high on education

Source: Google Analytics

Page 7: The Tweetajob Solution

Social Media: Monthly Unique Visitors

Source: Google Analytics

Page 8: The Tweetajob Solution

Tweets Have Legs

Page 9: The Tweetajob Solution

Applications of Twitter for Recruiting

• Advertise positions to active and semi-active jobseekers

• Build Talent Communities• Promote employer brand• Integrate with other social media

and recruiting tools• Identify passive candidates/lead

generation

Page 10: The Tweetajob Solution

Is this your Twitter strategy?

Page 11: The Tweetajob Solution

~200 Jobs/minute Posted to Twitter, but Few

Followers

Page 12: The Tweetajob Solution

Fire Hose Approach

• Invest time and resources to build a following

• Post jobs manually or through a feed

• Cannot control relevance of tweets

• Excessive volume (even jobseekers don’t like spam)

• No SEO – wasted opportunity

Page 13: The Tweetajob Solution

The Fire Hose Approach

Page 14: The Tweetajob Solution

The Tweetajob Approach

• Improves the jobseeker experience; our patent-pending geotargeting technology is best-in-class

• Provides greater exposure through SEO• Allows employers to focus on building

relationships and strengthening the employer brand

• Engages your current pipeline, and attracts new talent

Page 15: The Tweetajob Solution

What is Tweetajob?

Page 16: The Tweetajob Solution

Solution: Employers post jobs…jobseekers get relevant

tweets

Page 17: The Tweetajob Solution

Easy-to-use interface

Page 18: The Tweetajob Solution

We simplify Twitter for jobseekers and

recruiters• Recruiters use simple interface to post

jobs, or submit jobs through an XML feed

• Tweetajob posts jobs instantly/ automatically

• Jobseekers select desired geography and job categories to receive only relevant job tweets

• Jobseekers receive tweets instantly via Twitter or mobile device (sms message)

Page 19: The Tweetajob Solution

Choose a package that works for your organization

Page 20: The Tweetajob Solution

Posting Package

• Monthly subscription– Unlimited tweets– Includes SEO Upgrade– Good value, if you tweet 20 or

more jobs monthly

• Pricing determined by number of users

• No branding or automation

Page 21: The Tweetajob Solution

Tweetajob Attract™

• White label service that automates job tweets (via xml feed) – unlimited postings!

• Seamless, Branded Twitter presence (microsite)

• Widgets help you inform and attract your talent community

• Collect exclusive passive candidate data

• Substantial value for organizations with high volume/unique needs

Page 22: The Tweetajob Solution

Your Career Site, Our Technology

Receive job notifications via Twitter by clicking

here!

Your Company

Page 23: The Tweetajob Solution

Tweetajob Attract™MicroManagement, Inc.Your Company

Your Company