But attitudes and behaviors can vary significantly by generation, making it difficult to target and capture customers. Based on a KPMG International survey of 18,430 consumers in 51 countries about their online shopping behaviors and preferences The truth about online consumers Advances in technology and consumer demand for convenience have created a US$1.9 trillion global online shopping arena, where consumers no longer ‘go’ shopping, but ‘are’ shopping — at every moment and everywhere. In this ‘customer-centric’ reality, retailers need to know when and where their customers are making purchase decisions throughout their ‘always on’ shopping journey. UAE online shoppers are less impulsive than their global peers - only 15% buy within 24 hours of considering a purchase, compared to the global average of 31%. UAE consumers are more likely to provide reviews and feedback - and millenials are more likely to share using Facebook, WhatsApp and Instagram. UAE shoppers are most likely to shop online for accessories, electronics, phones, women's clothes and perfume. Cash on delivery is a preferred payment method. While UAE consumers tend to take longer to buy, shopping using smartphones is a preferred option. The average ticket size for UAE online shoppers is the highest globally in the survey at US$332. $ 34% 29% 28 % Millennials Generation X Baby Boomers © 2017 KPMG Lower Gulf Limited and KPMG LLP, operating in the UAE, member firms of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.
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But attitudes and behaviors can varysignificantly by generation, making itdifficult to target and capture customers.
Based on a KPMG Internationalsurvey of 18,430 consumers in 51 countries about their onlineshopping behaviors and preferences
The truth aboutonline consumersAdvances in technology and consumer demand forconvenience have created a US$1.9 trillion globalonline shopping arena, where consumers no longer‘go’ shopping, but ‘are’ shopping — at every moment and everywhere.
In this ‘customer-centric’reality, retailers need toknow when and wheretheir customers aremaking purchase decisionsthroughout their ‘always on’shopping journey.
UAE online shoppers are less impulsive than their global peers - only 15% buy within 24 hours of considering a purchase, compared to the global average of 31%.
UAE consumers are more likely to provide reviews and feedback - and millenials are more likely to share using Facebook, WhatsApp and Instagram.
UAE shoppers are most likely to shop online for accessories, electronics, phones, women's clothes and perfume.
Cash on delivery is a preferred payment method.
While UAE consumers tend to take longer to buy, shopping using smartphones is a preferred option.
The average ticket size for UAE online shoppers is the highest globally in the survey at US$332.
$
34%
29%
28%
Millennials
Generation X
Baby Boomers
© 2017 KPMG Lower Gulf Limited and KPMG LLP, operating in the UAE, member firms of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.
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