A closer look at the Triple‐E model www. trinity‐planning.be The Sustainability Triangle
May 13, 2015
AcloserlookattheTriple‐Emodelwww.trinity‐planning.be
The Sustainability Triangle
The triple bottom line Isabusinessphylosophy:
Withthehelpofvisionandcrea@vethinking,
economic,ecologicandsocietalobjec@vescanbeaccelera@ngsynergiesanddeliverposi@veanddurablegrowth.
People Planet
Profit
Sustainability
Sustainability
IsoCenthoughtofintermsofeco‐efficiency
Efficiency
Is“doingthethingright”,andhasoCentodowith‘less’
lesspollu@on|lessenergy|lessresources|lessrawmaterials|lesstransport|lessfuel|lesspackaging|
lesswaste|lessemissions…lessfundamentalchange…
Doinglessbad…
Butthinkawhileabout‘acherrytree’
‘acherrytree’isawastefulthing
Effectiveness
Isbasedonabundance,interdependenceanddiversity
Lotsofwaste|lotsofflowers|lotofwaterconsump@on|lotofcherryconsumers|lotoffruitproduc@on|lotofoxygen|lotsofbeauty|lotsofgrowth|lotofinterdependencewithotherspecies|lotsofposi@veexchangewithitsenvironment…
Effectiveness
Isbasedon
• More,notless
• ‘doinggood’(notondoinglessbad)• ‘doingtherightthing’• abundance,interdependence,diversityandlocalopportuni@es
The cherry-
tree
Thousands of other
organisms
The biosphere
Effectiveness
Thispresenta@onisbasedoneffec@veness.
Ondoinggood
Ondoingtherightthing.
Thetriple‐Emodelisatool(aQ‐and‐Alist)todiscoveropportuni@estomakebusinessmoreeffec@vewithsocietyandtheenvironment
Source:Cradle‐to‐Cradle:MichaelBraungart&WilliamMcDonough
ThereisCapitalism
ThereisSocialism
Andthereisenvironmentalism
Socialism Capitalism
Ecologism
whatwetalk
abouthereis
noneofthese–isms,butwhat’srightinthemiddle
Thetriple‐Emodelisatool(aQ‐and‐Alist)todiscoveropportuni@estomakebusinessmoreeffec@vewithsocietyandtheenvironment
Source:Cradle‐to‐Cradle:MichaelBraungart&WilliamMcDonough
Equity Economy
Ecology
posi@veandsustainablegrowth
1
Equity Economy
Ecology
1.Canwemakeit,andsellitataprofit?
Economy/Economy
2
Equity Economy
Ecology
2.Areouremployeesearningalivingwage?Economy/Equity
3
Equity Economy
Ecology
3.Aremenandwomenpaidequalforthesamework?
Equity/Economy
4
Equity Economy
Ecology
Equity/Equity
4.Arepeopletrea@ngoneanotherwithrespect?
5
Equity Economy
Ecology
Equity/Ecology
5.Areemployeesandcustomerssafemakingandusingour
products?
6
Equity Economy
Ecology
Ecology/Equity
6.Isourproduc@onsafeforthelocalandglobalcommuni@es?
Equity Economy
Ecology
7
Ecology/Ecology
7.Doeswasteequalsfood?
Equity Economy
Ecology
8
Ecology/Economy
8.Arewemakingeffec@veuseofourresources?
Equity Economy
Ecology
9
Ecology/Economy
9.Areweusingourresourcesefficiently?
Stefaan@trinity‐planning.be
Mainsource:Cradle‐to‐cradle,
MichaelBraungart&WilliamMcDonough
www.trinity‐planning.be