1 1.0 Introduction At The Toy Shop, we strive to offer fun and good quality toys that kids want to play with and that parents and grandparents feel good about buying. Our knowledgeable staff is ready to help you find the perfect gift for that special kid in your life, whether he's 1 or 8. And when you've chosen that perfect item, we are happy to gift-wrap it for free, complete with a gift tag, so that you'll be party-ready when you leave our store. We also offer gift cards to make birthday and holiday shopping easy! We offer a wide range of dolls, puzzles, stuffed toys and alpha berry. We're sure we'll have something you like! Plus, at The Toy Shop, we have lots of toys out for demonstration so you can try before you buy. Want to play a round of Suspend?
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Transcript
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1.0 Introduction
At The Toy Shop, we strive to offer fun and good quality toys that kids want
to play with and that parents and grandparents feel good about buying.
Our knowledgeable staff is ready to help you find the perfect gift for that
special kid in your life, whether he's 1 or 8.
And when you've chosen that perfect item, we are happy to gift-wrap it for
free, complete with a gift tag, so that you'll be party-ready when you leave
our store.
We also offer gift cards to make birthday and holiday shopping easy! We
offer a wide range of dolls, puzzles, stuffed toys and alpha berry. We're
sure we'll have something you like!
Plus, at The Toy Shop, we have lots of toys out for demonstration so you
can try before you buy.
Want to play a round of Suspend?
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2.0 product
The main operation of our business is selling different types of toys to the 1 to 8 years’
children’s parent. The list of toys that our shop will sell that are listed as follows
1. Dolls toy
Dolls are toys that look like a human. Commonly dolls have a head, torso and a pair of
legs. In ancient times dolls are made of wood and clay. People use them for
entertainment like a puppet show. Kids enjoy watching puppet shows especially when
the puppets are fighting and talking. Dolls are much appreciated by little girls.
2. Stuffed Toys
Most stuffed toys are made out of cotton and cloth. They are cute and soft. Kids love to
hug them, sometimes they use them as a pillow and can’t sleep without them. Some
kids always carry their stuffed toy wherever they go because they feel safe with it.
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3.Puzzle Toys
Puzzle toys is one of the hardest yet educative and interesting game to play especially
for kids. By fixing the image, it will determine the ability of a child on how well they can
remember or recognize something they saw. It will enhance the memorization and
power of imagination of a child. It will also help a child to gain more patience and
determination by trying to finish the puzzle.
3. Alphaberry
Appropriate for: 18 months+
Kids love music and they love pushing buttons. Lucky for them, the Alphaberry
combines these two loves into a pint-sized Blackberry that your toddler will love playing
with. In addition to learning letters and hearing them aloud, there are four different
songs for kids to bee-bop to as well for a fantastic all-around learning experience.
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5. Electronic Toys
The electronic toys mainly work by a simple electric motor that you would typically find
in a toy. Those are really popular among children’s.
At first we will participate many trade shows, lot of fairs that are arranged in different
time in year for promoting our toy shop, initially will offer our toy at discount price to
taste our product we also give buy one and free one offer in those fairs for promotional
purpose.
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Every time we have seen that customer taste are always change that’s why our policy
would be imitative whenever we see any technological advancement we will
immediately adopt those for the betterment of our business.
3.0Technology
Web site: we will have our website, a customer can order toys for purchase in our
website, we will give them home delivery service. The customer can also can also pay
by their credit card.
The customer can return old toy they can get some lum-sum amount money or can give
some extra money and can get new toy.
We will directly sell toys to the customer, we will import toys from china because china
is the best is the best low cost provider country.
4.0 Market environment
Target market
Our target market is 1 to 8 years’ children’s parent. Basically, we have seen that
children with this age group are like to play with toys.
Business to business market
Hawker is our business to business target customer as well early mentioned that
customer can return their old toy that they purchased from us. We will sell those to
hawker, less income group people after repairing them. Our toyshop would be in Dhaka
city.
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Business to customer market
Geographic area:
As our business operation in Dhaka city we will have home delivery service as well.
Target customer:
Our targeted consumer market is 1 to 8 years’ children parent;
Income level
targeted customer income level is minimum 25000 tk per month or above.
Gender
Irrespective of gender every child loves toy, so our target consumer are both male and
female children.
Educational level
We observed that educational level of customer does not really matter, we see every
parent purchase toy for their child.
Purchasing behavior
Basically we have seen that when customer feel satisfied they show repeat purchase
behavior, for that we will give seasonal discount such as Eid-Ul-Fitr, durga puza etc.
Psychographics factor
In technological change
We know the technological advancement always happen for that we will try to upgrade
our collection year by year.
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5.0 Competitors
Don’t go looking for any Barbie Dolls in this classic, European-inspired toy
shop. Head to Geppetto’s for its collection of wooden toys from responsible
manufacturers. The shop stocks puzzles, building toys, craft sets, books
and more to please parents and kids of all ages. The shop has a well-
curated selection of toys, books and gifts designed to spark imagination in
kids of all ages. Free gift wrapping is included with all purchases.
6.0 Industry
Our toy shop is related to toy industry.
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7.0 Business Model:
Key Partners
4 group members
Employees for home delivery
Key Activities
Focus Group, door to door marketing, local advertising(cable operator)