The Top 25 Quotes from Cannes Lions 2015

The 25 Best“Quotes”

from the 2015

CANNESLIONS David Berkowitz

CMO, MRY@[email protected]@mry.comwww.mry.com

“Amid the tech wiring, data streams and programmatic connections dancing around us,

simple ideas matter more than ever. Fundamentals endure. And resistance is futile.”

– Pete Blackshaw, Nestle

Source: Ad Age

“What’s fascinating about Instagram is how it is changing the way consumers

behave and seek experiences.” - Matt Britton, MRY

Source: @SMG_MENA

“Why will anyone give a damn? As creative problem solvers, I think this is the most

important question we can ask ourselves of any idea. People need to care about it.”

Michael Canning,72andSunnySource: Adweek

“Being underestimated is a great gift because you get challenged to set the bar

much higher.” – Wendy Clark, Coca-Cola

Source: @Global_SMG

“I’m terrified to not have the courage to be authentic… It takes courage to have a

voice.” – Viola Davis, Actor and Producer

Source: Page Six

“Design is a fantastic way to keep the emotional bond with the consumer.”

– Gianluca Di Tondo, Heineken International

Source: @HeinekenCannes

“I love the friction creativity and data. Data and science is liberating for creativity

because it offers a foundation. We are not scared of it.”

– David Droga, Droga 5Source: Campaign Live

“You can’t buy your way to innovation; you have to earn your way by having peer-to-

peer communication.” – Richard Edelman, Edelman Global

Source: PRweek

“I think that the best advertising helps to drive cultural conversations.”

– Kim Getty, Deutsch LA

Source: Mashable

“It’s always helpful when you can distill things. Take a complex problem and make

it easy to understand.” – Bob Greenberg, R/GA

Source: The Drum

“I use my interactions on social media as a focus group.”

– Kim Kardashian, Entertainer

Source: @Global_SMG

“The future of social content is short,

snackable and automatic.” – Peter Kim, Cheil Worldwide

Source: @Cannes_Lions

“Great brands understand that adding value is the best way to get consumers to

reach for them on the shelves.” –Ram Krishnan, Frito-Lay

Source: Ramalytics

“Digital has changed our industry completely. If you don’t change, you are

out of the picture.” – Maurice Levy, Publicis Groupe

Source: WSJ

“Clicking is a public act, I would argue a moral one too. With every click we make a

choice.” – Monica Lewinsky, Social Activist

Source: @Cannes_Lions

“There is a tremendous inequity in Hollywood and in politics, and I would say globally it's challenging to be a woman and succeed.”

– Julia Louis-Dreyfus, Actor

Source: Adweek

“I don’t believe you can ever get lazy enough about your fan base. A lot of people say they

want to appeal to fans, but I want to make new fans I want people who didn’t like me before to

listen to my music.” – Marilyn Manson, Musician

Source: Campaign Live

“Trust is the currency that is short in

supply.”– Jamie Oliver, Food activist

Source: Holmes Report

“Our goal as marketers should be to get people exactly what they want when they

want it.” – Will Sansom, Contagious Communications

Source: @Cannes_Lions

“…Celebrating work that is trying to represent gender in a more realistic and

progressive way can also have a real impact on culture.”

Senta Slingerland, Cannes Lions FestivalSource: Mashable

“We are meeting with a lot of CMOs. Oh, and if I use a lot of wrong words for things, it’s not out

of disrespect. I’m learning a whole new advertising vocabulary.”

– Julie Snyder, “Serial” producerSource: Digiday

“If everyone were to advertise effectively,

then advertising wouldn’t be effective.” – Evan Spiegel, Snapchat

Source: WSJ

“Do work that feeds your soul, not your

ego.” – Jessica Walsh, Sagmeister & Walsh

Source: @Cannes_Lions

“You can’t replace the creativity of the

human mind with a piece of tech.” – Keith Weed, CMO Unilever

Source: @Cannes_Lions

“Make sure the ingredients of your intention are pure. The audience is very

savvy.” - Pharrell Williams, Entertainer

Source: The Daily Mail

Further reading & resources:• Cannes Lions winners

• Ad Age: Why Snapchat’s 3V Advertising Model is Flawed

• Digiday: Excitement and Disillusionment in Cannes

• Adweek: The World’s 23 Best Commercials of 2014-2015

• Mashable: Women are (Finally) Being Portrayed Positivelyin Commercials

David BerkowitzCMO, MRY@[email protected]@mry.comwww.mry.com