The Top 10 Mobile Gaming Data Reports

Top 10 Mobile Gaming Data Reports

Based on free E-book:http://soom.la/top-10-data-reports/

Nobody has time to read all data reports in the mobile gaming industry. We’ve curated the top 10 for you!

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“Top Retention Platforms: Data-Driven & Video Doing the Trick”

10

AppsFlyer

Video ad networks produce a 130%

higher user retention rate in mobile games compared to other ad

platforms.

Full Report Here

AppsFlyer

User retention is higher on

iOS than Android.

Full Report Here

AppsFlyer

Facebook performs best as a media partner for user retention and installs.

Full Report Here

Retain users to encourage spending.

9

Swrve

The first in-app purchase tends to be a little before

24 hours.

Full Report Here

Swrve

The next purchase comes 1 hour and 40 minutes later.

Full Report Here

Swrve60% of revenue gained in the first 14 days will be on day one.

Full Report Here

“Know your players and you will create successful and fun games.”

8

deltaDNA

Full Report Here

deltaDNA

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deltaDNA

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deltaDNA

The top engagement driver in games is having a long first session.

Full Report Here

Quality user acquisition cost is on the rise.

7

Fiksu

The cost per loyal user increases 39% year to year.

Full Report Here

Fiksu

The cost per loyal user as of May 2015 is

$2.47

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Fiksu

So, the lifetime value of your user must be

>$2.48to make profit

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“For advertisers, it’s mobile game time.”

6

eMarketer

of the USA will be mobile gamers in 2015.

That’s over 150 million people.

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eMarketer

33% of US mobile users will pay for

apps.

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eMarketer

Tablet users are more likely

to spend money$$$

Full Report Here

5

User Retention Explored from 2013 to 2014

TapStream

14%will stick around a day after

opening an app.

Full Report Here

TapStream

User Retention dropped 50%

from 2013-2014

Full Report Here

TapStream

Why is user retention low?

● Low Barrier to Entry● Disconnect Between Download and App Launch● Bad Initial Experience

Full Report Here

Multiplayer games generate more revenue

4

App Annie

60% of all spending is from

multiplayer titles.*

*Out of the top 50 games

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App Annie

Even though only 30% of these types

of games were downloaded.

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App Annie

Online Multiplayer (OMP) also has the potential to greatly extend a game’s

lifespan.

Full Report Here

Paid users bring organic users

3

Tune

50% of apps downloaded in the iOS store are:

Games, Education, Business, Lifestyle, and Entertainment

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Tune

Tune collected data from different apps for

245 days and found a strong, positive

correlation between paid and organic

installs.

Full Report Here

Tune

Every paid user brings in 1.5 extra

organic installs.

Full Report Here

Take advantage of your golden cohort

2

Game Analytics

The first players of a game are the most

valuable players.

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Game Analytics

These players are more likely to convert to paying

users than any other users.

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Game Analytics

They are the Golden Cohort

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“Ads on tablet apps yield higher eCPMs compared to smartphones.”

1

inmobi

Game Ads have the highest click

through rate (CTR)

Full Report Here

inmobi

QSR & dining, automotive, and telecom ads earn

developers the highest eCPMs.

Full Report Here

inmobiAds served at the beginning of the week or during

evening hours yielded the highest eCPMs.

Full Report Here

So What?

With these insights in mind, game developers need to hone their

marketing and data driven skills.

Take every detail into consideration.Full Report Here

Go Make Some Games

Check out the Full Report!

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