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INTRODUCTION TOI is an English language daily middle
market newspaper
Largest circulation among all English language
newspapers in the world
Owned by Bennett Coleman and Co. ltd
Published by Times group4/2/12
HISTORY Founded on November3,1838 as the Bombay
Times Bi-Weekly Newspaper
Founded by Robert Knight:1st editor
Launched by Raobahadur Narayan Dinanath Velkar
Renamed as TOI4/2/12
PRE AND POST INDEPENDENCEPre Independence: Under control of British
Raj
Post Independence: Pro establishment
approach especially towards Congress
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Type: DAILY NEWSPAPER
Format: BROADSHEET
Language: ENGLISH
Price: Rs.5
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CONTENTSections dealing with economics, crime,
politics
Sections dealing with entertainment, sports,
lifestyle
Writing about scams
Supplementary sheets4/2/12
EDITIONS The Times of India is printed in India at:
Ahmedabad, Allahabad, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Goa, Gurgaon, Guwahati, Hubli, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mumbai, Mysore, Nagpur, Noida, Patna, Rajkot, Ranchi, Surat, Thane, Thiruvananthapuram, Tiruchirappalli, Vadodara, Varanasi4/2/12
LAYOUTNo. of Pages
Times City
Times Nation
Times of Ideas
Times Trends
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LAYOUTTimes Global
Times Business
Times Sports
Sunday Times: Feature stories
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HEADQUARTERS1st office in Bombay
Headquarters in Delhi
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CIRCULATIONLargest circulation among all English-language
newspapers in the world
8th largest selling newspaper in any language
in the world
2010: 34,33,000 copies
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EDITORS AND COLUMNISTSJug Suraiya R.K.Laxman Bachi Karkaria Vinay Pande Shobha De M.J. Akbar Gurucharan Das Russi Karanjia Jaideep Bose: current editor4/2/12
http://timesofindia.indiatimes.com/
WEBSITE
Information
Ads
Videos
Pictures4/2/12
AD SPACEAd space: FIXED
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REPORTING STYLESensationalized
Glamorized
Localized
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EDITORIALSAround 5-6 different editorials everyday
1 Page
Includes interviews
Quotes by celebrities
The speaking tree4/2/12
SUPPLEMENTS Bombay Times: Daily Times Wellness Education Times Times Drive
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LEANINGSFocuses more on Congress
Downplays flaws of Congress
Times Of India is a mouth piece of
Congress. Every time you read about the government, you get to read about its impressive rallies, great reforms and performance... Stories of Gandhi family or 4/2/12 the ruling party are on front page. The
USPOne of the oldest running newspapers
Highest selling newspaper year after year
National Newspaper
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ADVANTAGESBroad Scope
Different Supplements
Brand image of Times group
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DRAWBACKSBiased to some extent
Yellow journalism
"One of the worst papers to read and
subscribe to. The new analysis does not have any merit or journalistic thoughts. The website is full of ads and pop ups that leads to scam sites. The paper is more interested 4/2/12 in publishing about Big Boss and Poonam
OUR OPINIONCut down on ads
More objective coverage
Holistic News
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DONE BY GROUP 11 NUPUR KEDIA- 26 SHARLEEN KHOSRAVI- 28 RUKMINI MALIAH- 32 HEENAMANSINGHANI- 34 SUNEHA MEHTA-36 SHREYA VAIDYA- 614/2/12
