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The Theory of Consumer Equilibrium The consumer problem is defined thus: assuming a given income (M) Assuming the consumer has full knowledge of all available goods and services, and their prices Assuming that the consumer has a rational set of preferences described by the utility function (U(X, Y, ...) defined ordinally (not “cardinally”) And that the consumer can rank all bundles of commodities (eg X, Y, Z) with the property of “transitivity” such that if X is preferred to Y (X > Y) and if Y > Z then it must mean that X > Z or if X is indifferent to Y (X= Y) and Y = Z then it must follow that X = Z Then it is possible to have a consistent indifference curve “map” of convex indifference curves with negative slopes
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The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

Aug 20, 2020

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Page 1: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

The Theory of Consumer Equilibrium

The consumer problem is defined thus: assuming a given income (M)

Assuming the consumer has full knowledge of all available goods and services, and their prices

Assuming that the consumer has a rational set of preferences described by the utility function (U(X, Y, ...) defined ordinally (not “cardinally”)

And that the consumer can rank all bundles of commodities (eg X, Y, Z) with the property of “transitivity” such that

if X is preferred to Y (X > Y) and if Y > Z then it must mean that X > Z

or if X is indifferent to Y (X= Y) and Y = Z then it must follow that X = Z

Then it is possible to have a consistent indifference curve “map” of convex indifference curves with negative slopes

Page 2: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

Result: utility curves will have these properties:

Every combination of commodities MUST have an indifference curve through it

Indifference curves cannot intersect (text-books)

If a commodity has the property that consumers always wants more of it, then

we can call them MIB (More is Better) commodities

Indifference curves will be negatively sloped (convex, not concave) (text-books)

Indifference curves will be associated with higher utility in the “North East”

direction.

N

E

S

W

X

Y

Convex curves

Page 3: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

There may be odd utility curve maps

The text books give you all kinds of variations from the normal indifference curves, for some of which it is impossible establish unique equilibrium points.

For example or

What kind of commodities are X and Y in these above two examples? Have a read through your text-books to see the justification for these shapes of curves

And why they do not satisfy the indifference curve requirements (eg can A and B be on the same indifference curves?

We won’t bother with such unusual sets of preferences in lectures.

Y

X X

Y

O` O

B

A

B

A

Page 4: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

How does neoclassical consumer theory define the problem?

Given a particular level of money income (M)

Given two MIB (More Is Better) commodities X and Y with prices Px and Py

Given a utility function U = U(X,Y)

How does the consumer maximise her utility, subject to the budget constraint?

Y

X O

Page 5: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

From EC102: you should know the geometric solution

Just add the budget line to the indifference map:

If the consumer buys only Y then point B represents quantity M/Py of Y

If the consumer buys only X, then point C represents quantity M/Px of X

Join the two points A and B up and you get the budget line. And the point E.

Y

X

B

OB=M/Py

C

OC= M/Px O

.

.

. E

Page 6: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

Why is E the optimum point?

Where the budget line is tangential to one of the indifference curves

At E, the slope of the budget line = slope of the indifference curve

And any movement away from E, in any direction, will immediately represent

either lower utility, or be unfeasible from the point of view of the budget

constraint (have a go at establishing that)

O X

B (M/Py)

C (M/Px)

Y

E *

Page 7: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

Geometric derivation of consumer equilibrium: check N&S

In going from A to B, the total level of utility remains the same (same indifference curve).

If MUy = Change in utility given a unit change in y

Than change in utility going from A to O = (dy* MUy)

Similarly going from O to B represents a change in utility (dx*MUx)

O X

B (M/Py)

C (M/Px)

Y

* dx

dy

E *

A

B O

Page 8: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

The two changes add up to 0

(dy* MUy) + (dx*MUx) = 0

(dy* MUy) = - (dx*MUx)

Hence dy/dx = - MUx/MUy

i.e MRSxy = dy/dx

And as dx becomes smaller and smaller, dy/dx becomes the slope of the indifference

curve.

O X

B (M/Py)

C (M/Px)

Y

* dx

dy

E *

A

B

Page 9: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

Maximum utility: slope of budget line= slope of indifference curve

Rearrange Y Py + X Px = M to get the standard linear equation form.(Y=mX+c)

Y Py = M - X Px hence Y = -(Px/Py) X + (M/Py)

Y = -(Px/Py) X + (M/Py)

Hence the slope of the budget line is negative= -(Px/Py) and at E = slope of the

indifference curve.

= -MUx/MUy = MRSxy= -(Px/Py)

Y

X

B

OB=M/Py

C

OC= M/Px O

.

.

. E

Page 10: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

For geometric derivation of consumer equilibrium

Must read through the text-books and explain, using geometry and clear structured logic,

Explain why points D, F, and G cannot represent the consumer’s equilibrium condition

where she maximises her utility, subject to the budget constraint.

O X

B (M/Py)

C (M/Px)

Y

*

G D

F *

* E

Page 11: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

The calculus approach to Consumer Equilibrium

Simpler to derive the consumer equilibrium condition using elementary calculus

We shall just derive the “first order conditions”.

For the second order conditions, those interested in doing advanced micro-

economics, go and read text like Henderson and Quandt (in the library).

What the second order conditions mean in “common sense” (pretty much the

same as what we are going to illustrate with one variable- why the equilibrium

point will be a maximum utility point, and not a minimum.

[For cost minimisation problems, the second order conditions will have to

establish that the cost will be a minimum and not a maximum.]

Page 12: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

Why consumer equilibrium condition is an “optimisation” problem?

Look at the budget line, BC. Suppose X = dalo, Y = rice.

You know the consumer doesn’t want to eat only dalo: so B is probably not an optimal

mount, given the money he has to spend. He would be better off if he buys less dalo and

a bit of rice.

And you know that he does not want to buy only rice, i.e. C is not optimum either.

He would like to perhaps buy less rice and some dalo.

Somewhere in between B and C, he will probably maximise his utility.

O X

B (M/Py)

C (M/Px)

Y

E *

Page 13: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

θ

First, derive the conditions for a “maximum” for one variable

Let us assume there is a function U = U(x) whose curve is given thus

U

x

How do you find the maximum point A? In calculus, the first derivative of U

with respect to the variable X (dU/dX) gives you the slope of the curve.

In the RHS diagram, slope of line DF = tan θ = opposite/adjacent =

FG/DG = dU/dX and as dX becomes extremely, small, then dU/dX becomes the

slope of the curve DF.

(remember tan θ = opposite side/adjacent side in a right angled triangle)

A

U = U (x) dU

dX D

F

G

Page 14: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

θ

So U(x) is a maximum when the slope of the curve = 0

U

`

x

When the function is at a maximum, the slope of the tangent will = 0 (ie. the

tangent to the curve is horizontal). i.e. dU/dx = 0

Note in calculus dU/dX is different from dU/dX:

The latter (curly d’s) means taking the derivative of U with respect to X, holding

all other variables constant. i.e a partial derivative.

A

U = U (x)

Page 15: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

How know that the point M is maximum and not minimum?

You take the second derivative with respect to x: this gives you the rate at which the slope is changing: how is it changing from before M, through M and after M?

Y

the slope d(dU/dx goes from being +ve to 0 to -ve. i.e. slope is decreasing

i.e d(dU/dx) = some negative value

dx

ie d2U/dx2 = - ve

Conversely for a minimum for the function, d2Y/dx2 would be + ve

M

= -ve

= 0

X

= -ve

= 0

= +ve

= +ve

Page 16: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

The “Lagrangian Multiplier” Method- the basics

The Utility function (U(X,Y) by itself cannot have a maximum?

Why not?

As long as X or Y or both can increase, then Utility will keep increasing.

The consumer, however, cannot keep increasing his consumption of X and Y

indefinitely, since there is a finite budget, M.

Hence the consumer equilibrium mximum is called a “constrained maximization

problem”.

Maximize U(X,Y) subject to the constraint M = Px*X + Py*Y

Page 17: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

The “Lagrangian Multiplier” Method

Write the equation in the form: L is a function of X, Y and λ, in two parts.

L = U (X,Y) + λ (M - PxX - PyY) (1)

Where U (X,Y) is the utility function to be maximised, subject to the constraint in

brackets, written to = 0.

If M is the income to be spent, X and Y are the amounts of the two commodities, and Px

and Py are their given prices

then M = PxX + PyY

Hence M - PxX - PyY = 0

This is the underlined bit in (1) - the “budget constraint” written in a form to equal 0.

While the meaning of λ will be understood in due course.

Page 18: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

Conditions such that we maximise utility U(X,Y),

subject to the budget constraint

i.e. we are looking for a “constrained maximum”.

L = U (X,Y) + λ(M - PxX - PyY) (1)

Differentiate with respect to the three variables X, Y and λ.

dL/dX = dU/dX - λ Px = 0 (2)

dL/dY = dU/dY - λ Py = 0 (3)

and M - PxX - PyY = 0 (4)

Page 19: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

Taking equations 2, 3 and 4

dU/dX = λ Px hence dU/dX = λ (5)

Px

and

dU/dY = λ Py hence dU/dY = λ (6)

Py

and from equation (4)

M = Px X+ Py Y (hence the budget constraint is satisfied)

From (5) and (6) dU/dX = dU/dY (7)

Px Py

Page 20: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

What does (7) represent?

dU/dX = dU/dY (7)

Px Py

dU/dX is the change in utility due to the change in consumption of X

and if divided by the price of X then gives you the change in utility due to a

change in consumption of X from the extra dollar spent on X.

While the RHS bit of the equation (dU/dY)/Py is similarly, the change in utility

due to a change in consumption of Y per dollar spent on Y.

Logically, in equilibrium, they MUST be the same.

Otherwise the consumer would rearrange his consumption towards whichever

item gives her the bigger utility per dollar spent.

i.e keep moving money from X to Y or Y to X until the equality holds

Page 21: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

Alternatively

You can of course rearrange equation (6) and get the other version which you

are more familiar with from your geometrical exposition.

dU/dX = Px (8)

dU/dY Py

LHS is Marginal Rate of Substitution of X for Y

= Slope of the indifference curve

= RHS = ratio of the goods prices.

= slope of the budget line

i.e utility maximization where the budget line is tangential to the indifference

curve

Page 22: The Theory of Consumer Equilibrium - WordPress.com · Why consumer equilibrium condition is an “optimisation” problem? Look at the budget line, BC. Suppose X = dalo, Y = rice.

The second order condition

Essentially becomes an equation which ensures that the utility curve is convex and not

concave: d 2 Y/dX 2 < 0 ie slope has to decrease.

Suppose that the utility curves were concave, then simply satisfying the first order

condition would not imply that E (the tangential point) was a utility maximisation point,

subject to the budget constraint

Is this the maximum utility point? What seems to be the utility maximising point for this

consumer? What is happening to the second derivative here?

E

B

C