The tesla att deal

GENERAL OVERV IEW

THE TESLA-ATT DEAL

By F. A. Lopez

THE TESLA-ATT DEAL

• Tesla and AT&T signed a multi-year exclusive deal that gives AT&T control over the Model S’ wireless connectivity – January 2014.

• Under the new partnership AT&T wireless data will power Tesla's remote engine diagnostics and telemetrics.

• The carrier's network will also let drivers access Internet radio, live traffic, weather, and navigation through the car's 17-inch touchscreen

THE TESLA 17-INCH HAPTIC NAVIGATION & ENTERTAINMENT

SYSTEM• 17-inch LCD touch

computer screen• 3G or wireless Wi-Fi

connectivity• Google Maps,

Pandora, etc.

TESLA TELEMETRICS

THE TESLA-ATT DEAL

• The Connected Car Innovation Center – AT&T Drive

• The partnership also announced a new "connected car innovation center" in Atlanta it calls the AT&T Drive Studio and a "global automotive solution and development platform" called AT&T Drive.

THE “ATT DRIVE” PLATFORM

AT&T Drive will have two components.

1. AT&T Drive itself will be modular platform offering as a technology to automakers. In its most basic form it will be a connectivity module - provides core internet access to a car, but automakers will be able to add on other technologies, from managed cloud services to custom-designed apps, Lurie said.

2. The second component is called Drive Studio, a physical 5,000-square-foot “garage” in Atlanta where AT&T will develop new products such as hands-free speech interfaces using its Watson natural language understanding technology. Drive Studio will be closely tied to its Foundry development center in Atlanta, which happens to focus on the connected home and car.

THE TESLA-ATT DEAL

• Readers Notes - With the current release of Model S firmware, the car can use any Wi-Fi, including someone’s hotspot, so, if AT&T doesn’t work, tether the car to some other network

THE TESLA-ATT DEAL

• All Tesla cars come equipped with AT&T network chips, which allow two-way connections for services such as roadside assistance and stolen-vehicle location, the Dallas-based carrier said today.

• The Tesla service also includes Internet access, navigation and entertainment on a 17-inch (43-centimeter) touch screen.

• Tesla’s Model S receives wireless programming updates via an installed cellular system to improve vehicle operations. Such updates typically occur when the car is recharging overnight.

THE TESLA-ATT DEAL

• AT&T's head of emerging devices, Glenn Lurie, told CNNMoney these advancements reflect a major step forward in converting cars from mindless machines to intelligent gadgets.

• The car is really just going to become another device in your life," Lurie said. "Our view at AT&T (T, Fortune 500) is that everything is going to be connected... making the car easier to use, safer, reduce distracted driving and deliver infotainment."

CEO QUOTES

• “It’s an honor to work with a company as innovative as Tesla on delivering a connected experience inside automobiles for both drivers and passengers,” said Ralph de la Vega, president and CEO, AT&T Mobility.

• “Tesla’s goal has always been to catalyze the market for electric vehicles for all consumers while providing an exceptional driving experience,” said Elon Musk, co-founder and CEO of Tesla. “AT&T’s advanced and reliable wireless connectivity will help Tesla continue to deliver a cutting-edge ownership experience.”

STOCK CHARTS

• TSLA 1 year chart

• AT&T - 1 year chart

REFERENCES

• http://www.thestreet.com/story/12214930/1/telsa-tsla-and-att-t-announce-multi-year-partnership.html

• http://insideevs.com/tesla-signs-multi-year-high-speed-wireless-connectivity-deal-with-att/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideEvs+%28Inside+EVs%29

• http://www.nasdaq.com/article/att-tesla-pen-wireless-deal-analyst-blog-cm316821

• http://www.bloomberg.com/news/2013-10-17/tesla-will-use-at-t-service-in-cars.html

• http://techcrunch.com/2009/04/09/a-look-at-the-tesla-s-17-inch-haptic-entertainment-and-navigation-system/

ABOUT THE AUTHOR• Felix Lopez currently holds a position as Strategic Account Manager, assigned to serve the

energy needs of the State of California and all State Agencies.

• Felix has over 20 years’ experience in the energy and utility industry in both regulated and unregulated sectors, having worked at the height of utility deregulation and direct access. Felix held business development positions at PG&E Energy Services, Chevron Energy Solutions, Motorola Utilities Enterprise Group and returned back to PG&E in 2007.

• While at PG&E Energy Services, held a position as National Account Manager and responsible for the development and execution of energy management and power projects at upstream and downstream assists of BP-ARCO, Citgo Petroleum, Shell, IBM, International Paper, Tenneco. At Chevron Energy Solutions, his team worked all sectors including State and Federal. At Motorola, Felix’s team was responsible for business development in Smart Metering, SCADA, Analog/Digital Wireless Canopy systems, Mission Critical RF/Voice/Data systems to all utilities and government municipalities in California and the Pacific Northwest.

• Felix holds a Master’s Degree in Business, Bachelor’s Degree in Science, Green Six Sigma, Certificate in Urban & Regional Planning, and Certificates in Advanced Power Quality and Energy Management.

• Email – [email protected]