The Telegraph's London 2012 Strategy

OLYMPIC AND PARALYMPIC GAMESONCE IN A LIFETIME OPPORTUNITYOLYMPIC & PARALYMPIC GAMES

OLYMPIC AND PARALYMPIC GAMES

Unique scale

OLYMPIC AND PARALYMPIC GAMES

LondonGreat Britain

Games Time

Telegraph Olympic Audience Segmentation

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Standing out from the crowd

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All Star line up

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Mass awareness opportunity

• The focus on the Telegraph during the

Olympic and Paralympic Games will be

remarkable.

• For major events such as the Olympic &

Paralympic Games, broadsheet newspapers

remain the favoured collectible keepsake.

• The opportunity exists for brands to take a

leading role in positioning themselves

around the Telegraph’s Olympic &

Paralympic coverage in 2012.

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Major events add greater scale: Royal Wedding

+20%circulation

+117%traffic YOY

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Full calendar of editorial specials

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Timeline of new editorial productsWave of public excitement

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Commemorative issues

Celebrate the event

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Digital challenge

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Telegraph Contacts

Olympics Editor – [email protected]

Olympics content planner – [email protected]

Digital Olympics Editor – [email protected]

Head of Sport Sponsorship – [email protected]