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The Technology behind ‘Cool’ Roofs
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The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Dec 14, 2015

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Syed Durow
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Page 1: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

The Technology behind

‘Cool’ Roofs

Page 2: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

specialized pigmentsPigments are

colored powdersIncorporated into paint,

plastics, concrete, ceramics…

Applied on or formed into

various materials

Imparting a wide range of colored

effects…

Page 3: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Providing Lasting Color for Premium Products

Page 4: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Ceramic chemistry = ‘Tough’

Kiln-fired at temperatures exceeding 1000 ºC, Arctic pigments are essentially

synthetic minerals

Oxide raw materials are fused into a single crystalline color

Page 5: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Ceramic chemistry = ‘Tough’

This chemical structure provides the ultimate resistance to sunlight, chemicals, and heat

as demonstrated by…

Page 6: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Three Decades of Proven performance in South Florida

Page 7: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

How do Arctic Pigments make possible Cool Roofing materials?

well, it all starts with the Sun…

Page 8: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Roof

Sunlight is dissipated in four ways when encountering the

surface of a roof

Page 9: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Roof

Conduction: Heat transferred

into building

Sunlight

Reflection1. Reflection2. Conduction3. Emission4. Convection

Convection: Heat transferred to air in and around building

Emission: Heat radiated

as long wavelength IR

Page 10: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Roof

Sunlight

Conduction and Convection draw heat from the Sun into the building or home, increasing cooling costs.

Conduction

Reflection

Convection

Page 11: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Roof

Sunlight

Conduction and Convection draw heat from the Sun into the building or home, increasing cooling costs.

pigments minimize conduction and convection, by Increasing Reflection!

Conduction

Reflection

Convection

Page 12: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Roof

Sunlight

Conduction

Reflection

Convection

Conduction and Convection draw heat from the Sun into the building or home, increasing cooling costs.

pigments minimize conduction and convection, by Increasing Reflection!

Page 13: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

How do Arctic Pigments increase reflection without sacrificing color?

By selectively reflecting infrared light!

Page 14: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Of the Sunlight that reaches the Earth…

Visible400-700nm

Infrared700-2500nm

UV<400nm

4%

46% 50%

…only 46% is Visible to the human eye.

This 46% is responsible for a

Roof’s ColorColor.

Solar Spectrum

Page 15: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

UV 4%

Visible 46%

IR 50%

Sunlight295-2500nm

Roof

Conventional pigments, used to make dark colors, reflect little energy in the

invisible Infrared region.

Page 16: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Sunlight

UV

Visible

IR

Dark ColorLow IR ReflectanceHigh Heat Build-up

Roof

Hot Roof !!!

Conventional pigments, used to make dark colors, reflect little energy in the

invisible Infrared region.

Page 17: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Sunlight

Roof

Dark Colors, which absorb the sun’s energy in the visible region, can be

cool…

UV

Visible

IR

Page 18: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Sunlight

Roof

Dark Colors, which absorb the sun’s energy in the visible region, can be

cool…

…IF they reflect the sun’s energy in the

infrared region.UV

Visible

IR

Page 19: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Sunlight

Dark ColorHigh IR ReflectanceLow Heat Build-up

Roof

Dark Colors, which absorb the sun’s energy in the visible region, can be

cool…

Cooler Roof !!!Cooler Roof !!!

…IF they reflect the sun’s energy in the

infrared region.UV

VisibleIR

Page 20: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

The same visible color:

The Arctic formulation reflects the infrared light, which makes the surface (and interior spaces) cooler.

Can look very different to an infrared camera:

Standard Arctic

By using

Page 21: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Energy avings!!

The Net Result?

$

$

$

$ $

$ $

$

$

$

Page 22: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Arctic Pigments help reflect the sun’s energy away from our cities!

Page 23: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

1972 1978 1993

Our cities are growing hotter, as seen in these satellite photos.

Atlanta from space (darker is hotter)

This phenomenon is known as

Urban Heat Island

Page 24: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Roof

Sunlight

Convection and Emission warm the surrounding air, day and night, from heat stored in the roof.

Reflection

Convection

Emission

Page 25: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Roof

Sunlight

Convection and Emission warm the surrounding air, day and night, from heat stored in the roof.

pigments minimize convection and emission by Increasing Reflection!

Reflection

Convection

Emission

Page 26: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Roof

Sunlight

Reflection

Convection

Convection and Emission warm the surrounding air, day and night, from heat stored in the roof.

pigments minimize convection and emission by Increasing Reflection!

Emission

Page 27: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

The Net Result?

Clean Air &

Quality of Life!!

Page 28: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

from

Page 29: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.
Page 30: The Technology behind ‘Cool’ Roofs. specialized pigments Pigments are colored powders Incorporated into paint, plastics, concrete, ceramics… Applied on.

Good for the Environment

Good for Business!