DOCTORAL THESIS Title The Symbiotic Relationship of Social Media Content Creation and Consumption: A Mood Management and Selective Exposure Theory Perspective Presented by Fathima Zahara Saleem Centre ESADE Business School Research Unit Research Group on Brand and Consumption (GRECOMAR) Department Marketing Directed by Dr. Oriol Iglesias (ESADE Business School, Universitat Ramon LLull) Dr. Robert Kozinets (Schulich School of Business, York University) Grant Recipient of FI-DGR from AGAUR Date October 2014
The Symbiotic Relationship of Social Media Content Creation and Consumption: A Mood Management and Selective Exposure Theory Perspective
Apr 25, 2023
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