The Switch School Presentation

A Healthy Alternative to Soda

The Switch100% Juice ! 100% Carbonated ! 100% Vitamin C !

No Sugar Added ! No Artificial Colors ! No Preservatives !

Positioning:For tweens, teens and young adults, The Switch is a great tasting healthy alternative to soda

A Brand New Category of Beverages:• A hybrid of 100% juice and soda• Bold taste and nutritional value of fortified juice• Carbonated refreshment and adult appeal of a soda

A phenomenal concept, an outstanding liquid:• Once people try it they are hooked• 8 out of 10 target consumers have top 2 box purchase interest after trying it!

FLAVORS      

TASTE      

JUICE      

VITAMIN C

The Competition Doesn’t Stack Up!!

Izze:

The Switch is Superior

100%

Mainstream

Bold

The Switch:

× 70%

× 6%

× Typical Juice

× Watery/Bitter

Fizz Ed:

× Watery/Bitter

× 70%

× 5%

× Niche

100%

Perfect for Schools

Soda Banned in Schools Nationally!!• Trim can offers Healthier Beverage Alternative

– 100% Juice– 100% RDA Vitamin C– Smaller serving size

• AND…Students love The Switch!“Performance on The Switch has been phenomenal!!

Switch is outselling Izze 2 to 1 because the kids prefer the taste. The kids really like it!”

Matt Zalegowski

Food Service Director – Westport, CT

Updated USDA Food Guide

What foods are in the fruit group?• Any fruit or 100% fruit juice counts as part of the fruit group**

1 Can of The Switch = 1 fruit serving

Fruits

** Source: USDA MyPyramid.gov

Nutritional Information

Nutritional Information For Switch 8.3oz Carbonated 100% Juice

Per 8.3 oz Serving % Juice Protein Carbs Calories Sugar Sodium Vit A Vit C Fiber Iron

(g) (g) (%DV) (g) (mg) (%DV) (%DV) (%DV) (%DV) (%DV)

Orange Tangerine 100% 0 36 12% 140 34 15 1% 20% 100% 0% 0%

Black Cherry 100% 0 35 12% 130 33 15 1% 0% 100% 0% 0%

Watermelon Strawberry 100% 0 36 12% 140 35 15 1% 0% 100% 0% 0%

Grape 100% 0 33 11% 125 32 15 1% 0% 100% 0% 0%

Fruit Punch 100% 0 35 12% 140 34 15 1% 0% 100% 0% 0%

Kiwi Berry 100% 0 34 11% 135 33 15 1% 0% 100% 0% 0%

The

All 6 Products:• Have USDA exemption and can be sold A LA CARTE or in VENDING!• Are SB 965 compliant

The Switch is Approved

The Switch Merchandising

Cooler Barrels

Counter Top Coolers

Vending Graphics

A Great Growth Opportunity

Mom and Legislators Approve:• 100% Juice• 100% Vitamin C• The Switch is a healthier alternative to soda

The Switch is a new beverage category:• A hybrid of 100% juice and Soda

Tweens, Teens & Young Adults Love It:• Full flavored bold taste of juice• Carbonated refreshment of a soda• A healthier choice that isn’t DIET

USDA Exempt Letter

Switch Vending Graphics

The

Thank You!