The Styrian S-Bahn project - more public transport for the region DI Werner Reiterlehner Fachabteilung 18A, Austrian Province of Styria.

the Styrian S-Bahn project - the Styrian S-Bahn project -

more public transport for the more public transport for the regionregion

DI Werner ReiterlehnerFachabteilung 18A, Austrian Province of Styria

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Province of StyriaProvince of Styria

• second largest province of Austria• inhabitants: 1.2 Mio.• area: 16,400 km²

• Graz, second largest city of Austria• inhabitants: 250,000

• conurbation Graz: 350,000 trips across the city-borders, of which 50,000 by bus/train share of Public Transport ~14.5%

• S-Bahn Steiermark is one of the most important climate-protection projects

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HistoryHistory

• end of the 80s: Smog

• plans for urban-suburban railway (Stadtregionalbahn)

• decision pro S-Bahn

• project Steirertakt (basic regular interval timetable)

• first orders 1998

• further development and planning until 2007

• implementation of the new timetable 2008:start of S-Bahn Steiermark

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S-Bahn SteiermarkS-Bahn Steiermark

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S-Bahn SteiermarkS-Bahn Steiermark

• S-Bahn performance S-Bahn performance record:record:– ~100 additional train-connections

on working days

– finance: MÖST-means(EUR 10 Mio / year)

– core group, working group

– increase of passengersOct. 2007/Oct. 2009: +18%

– eco-balance

– evaluation (VCÖ)

– awards

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Service-provisions of the Service-provisions of the (complete) S-Bahn(complete) S-Bahn

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S-Bahn „warm-up“ activities:S-Bahn „warm-up“ activities:

• new: regular 60 minutes intervals on all routes (exception: Ostbahn)

• new: „rendezvous“-interchange nodes on the hour, (thus S-Bahn becomes the 3rd urban public transport mode in Graz)

• new: in the afternoon 30-minutes intervals for out-of-town services

• new: on S-1 and S-5 15-minutes intervals into town

• new: evening service

What‘s already been done…What‘s already been done…

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• in total: +4,900 passengers/day

• in total: +18% (now: 31,800 passengers/day)

• S-5: most used S-Bahn-route(7,400 passengers/day)

• S-5 : route with the highest absolute increase (+1,350 passengers/day)

• S-51 Radkersburger Bahn: route with the highest relative increase (+90% or +290 passengers)

Success of the S-BahnSuccess of the S-Bahn

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• timetable 2011

• Ostbahn becomes S-3

• Weizer Bahn S-31

• Koralmbahn becomes S-6

• 60-min. interval Sundays/holidays

• expansion-stage priority 1• continuous 30-min. interval

• demand-oriented further development of the 15-min. intervals during peak-hours around the city of Graz

How to proceedHow to proceed

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• Infrastructure - regional public transport hub - central station of Graz

- interchange points at the periphery of Graz

• Service - tramlines to the north-west and south-west

- 4-min. interval on the route central station – inner city

Forthcoming activities in Forthcoming activities in GrazGraz

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Organisation and InfrastructureOrganisation and Infrastructure

• Co-operation ofCo-operation of

• Traction-unit co-financeTraction-unit co-finance - EUR 35Mio

• InfrastructureInfrastructure- railway-line (turnout Ostbahn)- stations(Don Bosco, Graz central-station)

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Marketing ApproachMarketing Approach

• Aim:– attract new passengers – winning over existing customers for

long-term patronage

• communicate- advantages of the product (timetable and costs)- emotions- personal benefit

through creative, and for public transport unusual actions

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Marketing and PassengerinformationMarketing and Passengerinformation

• Performance recordPerformance record– S-Bahn on tour, S-Bahn and leisure activities

– S-Bahn-branding, S-Bahn-Modell

– S-Bahn goes to companies

– S-Bahn in traffic message channel

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Marketing and PassengerinformationMarketing and Passengerinformation

• Activities 2010Activities 2010– Basic information

timetable-brochure, timetable-cards, information-booth, commuters‘ get-together

– S-Bahn as partnerart-projects, LaSTRADA

– Construction-site events for the S-Bahn-extensions

– S-Bahn-Roadshow– Social Networks (Facebook,…)– regular customers‘ care– Guerilla-Marketing– youth project Zivilcourage– …

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The Vision?

Thank you for your attention!