The Study about the Innovation changes through Sustainability for Hero Honda Passion Bike.

ABSTRACT

*Kiran Kumar Thoti

**Yogeshwari Premkumar Hiremath

The Paper Contain, briefing about the Hero Honda Passion

Model Bike and Innovation Stages for Sustainability. Hero

Honda Passion bike was launched on 2001, Up to now Hero Honda

Passion Bike took many innovation changes in the style. The

paper covers the stages of Hero Honda Passion and Consumer

Opinion about the Hero Honda Passion.

Innovation is one of those evergreen topics forever

featured in business school reviews, classrooms and business

magazines. The link to sustainability, however, is new, and is

steadily replacing old thinking that saw corporate

responsibility mainly as a way to keep a company's reputation

out of trouble. According to the Brundtland Report’ 1987

"Sustainable development is development that meets the needs

of the present without compromising the ability of future

generations to meet their own needs." It contains within it

two key concepts:

The concept of 'needs', in particular the essential needs

of the world's poor, to which overriding priority should be

given; and

The idea of limitations imposed by the state of

technology and social organization on the environment's

ability to meet present and future needs."

Companies looking to get this right need to think about

innovation for sustainability in three ways: products,

processes, and business models. One of the keys to

innovation for sustainability is opening up the process of

product, process, and business model design to a wider

community, something that technology and growing comfort

with stakeholders makes more possible than ever.

Key Words; Innovation; Sustainability; Sustainability

Development, Hero Honda Passion; Innovation Tool; Business

Innovation; Market Research; Hero Moto cop; Innovation

Strategy

*Mr.Kiran Kumar Thoti, Lecturer in Don Bosco Institute of Management Studies, Bangalore & Research Scholar in UniversitiMalaysia Sabah, Malaysia

**Mrs. Yogeshwari Premkumar Hiremath, Lecturer, Don Bosco Institute of Technology, Bangalore

The Study about the Innovation changes through Sustainabilityfor Hero Honda Passion Bike.

Authors:

Mr.Kiran Kumar. Thoti

Lecturer & Research Scholar

MBA Department, Don Bosco Institute of Bio Science andManagement Studies

Kumbalgodu, Bangalore - 560060

[email protected]

Phone: +91-9686261185. 8088148371

Ms. Yogeshwari Premkumar Hiremath

Lect. MBA Department, Don Bosco Institute of Technology

Kumbalgodu, Bangalore – 560060

[email protected]

Phone :- +91-9611063839

What Is Innovation Management?

Innovation management is the discipline of managing processes

in innovation. It can be used to develop both product and

organizational innovation. Without proper processes, it is not

possible for R&D to be efficient; innovation management

includes a set of tools that allow managers and engineers to

cooperate with a common understanding of goals and processes.

The focus of innovation management is to allow the

organization to respond to an external or internal

opportunity, and use its creative efforts to introduce new

ideas, processes or products. Importantly, innovation

management is not relegated to R&D; it involves workers at

every level in contributing creatively to a company's

development, manufacturing, and marketing. By utilizing

appropriate innovation management tools, management can

trigger and deploy the creative juices of the whole work force

towards the continuous development of a company. The process

can be viewed as an evolutionary integration of organization,

technology and market by iterating series of activities:

search, select, implement and capture.

Innovation processes can either be pushed or pulled through

development. A pushed process is based on existing or newly

invented technology, that the organization has access to, and

tries to find profitable applications to use this technology.

A pulled process tries to find areas where customer’s needs

are not met, and then focus development efforts to find

solutions to those needs. To succeed with either method, an

understanding of both the market and the technical problems

are needed. By creating multi-functional development teams,

containing engineers and marketers, both dimensions can be

solved. The lifetime (or product lifecycle) of new products is

steadily getting shorter; increased competition therefore

forces companies reduce the time to market. Innovation

managers must therefore decrease development time, without

sacrificing quality or meeting the needs of the market.

What Is Sustainable Innovation?

Sustainable innovation means: Innovating toward

sustainability and Sustainable process for innovation.

Fig 1:- Sustainable Development

Result-orientation: Innovating Toward Sustainability

First of all, innovations should be measured by the results

that they generate. Besides bringing in more direct financial

rewards through innovation, for-profit organizations should

also measure the impact that innovations make to

sustainability. Innovative efforts to increase sustainability

may not directly contribute to profitability in a short-term

view, but they are essential in order to keep companies

competitive and seek future growth. Many companies may have

already learned their lesson that going straight towards money

doesn’t work so well nowadays. That being said, sustainable

innovation is the approach a company can use in order to make

changes that contributes to the goodness of the natural

environment and society, in the mean time, the lasting

profitability to those who conduct the changes.

Process-orientation: Sustainable Process for Innovations

Undoubtedly, there are uncertainties in innovative results,

but I feel innovation as a process should be more certain, or

in other words, more sustainable. Since “sustainable” is such

a vague word, I’d like to expand it into three different

adjectives.

Simple:  A lengthy or complicated innovation process will lead

to missed opportunities or simply kill ideas (some might be

highly valuable) in the cradle.

Repeatable: Although innovative results can be valuable

because they make helpful differences, the process of making

these distinctions shouldn’t be any different from time to

time (or in other words, should be repeatable) so innovation

is more manageable and the cost of innovation is minimized.

Flexible: A rigid process might be good for standardized tasks

such as the ones being handled in an enterprise resource

planning (ERP) system but not so good for innovations, which

highly rely on outside-the-box thinking and knowledge

collaboration.

So, we can clearly analyze from the above description that in

today’s competitive world placing right thought in the right

place can spell the difference between Profit and Loss, and

thus it becomes very important for an individual or an

organization to walk in parallel with the advancements that is

taking place with the growth of technology, for their

sustenance in today’s market.

RESEARCH DETAILS:

A Research Work On “Hero Honda Passion Plus” model, and the

satisfied or dissatisfied customers in the market, If

satisfied; what are the features that made them to satisfy and

what were the drawbacks. The work is confined only to the

Passion model.

The research work was carried by collecting data from 100

customers over Bangalore.

Hero Honda History:-

In 1983 – Join Collaboration agreement with Honda Motor

Co.Ltd. Japan signed Shareholders Agreement signed

In 1984- Hero Honda Motors Ltd. Incorporated

In 1985- First motorcycle ‘CD 100’ rolled out

In 1987- 1,00,000th motorcycle produced

In 1989- New motorcycle model - "Sleek" introduced

In 1991- New motorcycle model - "CD 100 SS" introduced &

500,000th motorcycle produced

In 1992- Raman Munjal Vidya Mandir inaugurated - A School

in the memory of founder Managing Director, Mr. Raman

Kant Munjal

In 1994- New motorcycle model - "Splendor" introduced

1,000,000th motorcycle produced

In 1997- New motorcycle model - "Street" introduced Hero

Honda's 2nd manufacturing plant at Gurgaon inaugurated

In 1998- 2,000,000th motorcycle produced

In 1999- New motorcycle model - "CBZ" introduced

Environment Management System of Dharuhera Plant

certified with ISO-14001 by DNV Holland, Raman Munjal

Memorial Hospital inaugurated - A Hospital in the memory

of founder Managing Director, Mr. Raman Kant Munjal

In 2000- 4,000,000th motorcycle produced Environment

Management System of Gurgaon Plant certified ISO-14001 by

DNV Holland Splendor declared 'World No. 1' - largest

selling single two-wheeler model

"Hero Honda Passport Programme" - CRM Programme launched

In 2001- New motorcycle model - "Passion" introduced One

million productions in one single year new motorcycle

model - "Joy" introduced 5,000,000th motorcycle produced

In 2002- New motorcycle model - "Dawn" introduced new

motorcycle model - "Ambition" introduced

Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh,

Harbhajan Singh and Zaheer Khan as Brand Ambassadors

In 2003- Becomes the first Indian Company to cross the

cumulative 7 million sales mark

Splendor has emerged as the World's largest selling model

for the third calendar year in a row (2000, 2001, 2002)

New motorcycle model - "CD Dawn" introduced

New motorcycle model - "Splendor +" introduced

New motorcycle model - "Passion Plus" introduced

New motorcycle model - "Karizma" introduced

In 2004- New motorcycle model - "Ambition 135"

introduced; Hero Honda became the World No. 1 Company for

the third consecutive year. Crossed sales of over 2

million units in a single year, a global record. Splendor

- World's largest selling motorcycle crossed the 5

million mark; New motorcycle model - "CBZ*" introduced

Joint Technical Agreement renewed; Total sales crossed a

record of 10 million motorcycles

In 2005- Hero Honda is the World No. 1 for the 4th year

in a row

new motorcycle model - "Super Splendor" introduced

new motorcycle model - "CD Deluxe" introduced

new motorcycle model - "Glamour" introduced

new motorcycle model - "Achiever" introduced

First Scooter model from Hero Honda - "Pleasure"

introduced

In 2006- Hero Honda is the World No. 1 for the 5th year

in a row; 15 million production milestone achieved

In 2007- Hero Honda is the World No. 1 for the 6th year

in a row

New 'Splendor NXG' launched

New 'CD Deluxe' launched

New 'Passion Plus' launched

new motorcycle model 'Hunk' launched; 20 million

production milestone achieved

In 2008- Hero Honda Haridwar Plant inauguration

New 'Pleasure' launched

Splendor NXG launched with power start feature

New motorcycle model 'Passion Pro' launched

New 'CBZ Xtreme' launched

25 million production milestone achieved

CD Deluxe lauched with power start feature

New 'Glamour' launched

New 'Glamour Fi' launched

In 2009- Hero Honda Good Life Program launched Hunk'

(Limited Edition) launched Splendor completed 11 million

production landmark; New motorcycle model 'Karizma - ZMR'

launched Silver jubilee celebrations

In 2010- New model Splendor Pro launched Launch of new

Super Splendor and New Hunk

In 2011- New licensing arrangement signed between Hero

and Honda; Launch of new refreshed versions of Glamour,

Glamour FI, CBZ Xtreme, and Karizma; Crosses the landmark

figure of 5 million cumulative sales in a single year

Hero Honda Passion: History/Timeline [2001-2010]

The history and time line of one of the best selling 100 cc

bikes in India, the Hero Honda Passion

When a common man in India thinks of buying an "affordable,

good looking/stylish motorcycle which also returns good fuel

efficiency", the first name that probably comes to his mind is

the "Hero Honda Passion".

And it’s for good reason actually. After successfully

surviving in India's thriving, but tough to crack two wheeler

markets for nearly 10 years, the Hero Honda Passion has now

become a huge brand. It is probably second in terms of sales,

to its cousin the Hero Honda Splendor (which is the world's largest

selling motorcycle model).

In the meanwhile Hero Honda has stuck to its promise of

offering "Style" right from the launch of the Passion. The tag

line for the Hero Honda Passion might have transformed from

"When Style Matters" to a more "desi" "Ab Sirf Style Hi Style Bolega" for

the Passion Pro in 2010, but Hero Honda has been consistent

with its message.

Fig 2 Hero Honda Passion Look

Fig 3 Innovations of Hero Honda Passion in Timeline

Hero Honda Passion [2001]

Peak Power: 7.5 Ps @ 8000 RPM

Tag line: When Style Matters

Launched in Early 2001, the Passion was a stylish alternative

to the plain Jane Hero Honda Splendor. Mechanically the engine

on the Passion was (and still continues to be) same as that of the

Splendor. The Humble horizontally laid 97 cc engine used to

pump out 7.5 Ps of max, Power at 8000 RPM.

Physically, the Passion appeared different to the Splendor due

to the new body panels, headlight, and tail light and seat

profile used. As far as I remember the Passion was the first

motorcycle in India to feature a clear lens headlamp.

Fig 4 Hero Honda Passion Model 2001

Hero Honda Passion Plus [2003]

Peak Power: 7.5 Ps @ 8000 RPM

Tag line: When Style Matters More

The Passion got its first cosmetic upgrade in 2003 and also got “Plus” attached to its name. The cosmetic changes were a new sticker job, an alloy rear grab rail, a new silencer heat shield and clear lens turn indicators.

Passion plus Specifications:

Displacement: 97.2cc

Maximum Power: 7.50ps@8000rpm

Maximum Torque: 7.95nm@5000rpm

Gears: 4 Speed

Clutch: 159

Weight: 116.00 kg

Ground Clearance: 159.00 mm

Fuel Tank: 12.80 litres

Wheelbase: 1235.00 mm

Length: 1980.00 mm

Width: 720.00 mm

Height: 1060.00 mm

Hero Honda Passion Plus (with alloy wheels) [2007]

Peak Power: 7.5 Ps @ 8000 RPM

The next upgrade of the Passion Plus came in 2007 when it got

a fresh set of stickers and new paint scheme and also black

paint on the engine covers and black colored alloy wheels.

Fig 5 Hero Honda Passion Plus

The "Passion Plus" logo also got a redesign and was now pasted

on the tank instead of on the side panels as on the earlier

variants.

Hero Honda Passion Pro [2008]

Peak Power: 7.8 Ps @ 7500 RPM

Tag line: Ab Sirf Style Bolega

By the end of 2008 the Passion got the "Pro" naming and also a

new design headlamp, sticker job and colour schemes. The

exhaust pipe was now finished in matt black colour instead of

the stainless steel as found on the earlier variants.

Most significantly the Passion Pro now got an Electric Start

(Hero Honda prefers to call it "Power start") variant. The Passion Plus

model was around for sometime but eventually has been

discontinued now.

Fig 6 Hero Honda Passion Pro

Passion pro Features

o Digital-Analog speedometer

o Stylish visor with black-tinted windscreen & clear–

lens indicator

o Radical twin bulb tall light

o Stylish new generation graphics

o New age high performance APDV engine

Hero Honda Passion Pro (APDV) [2010]

Peak Power: 7.8 Ps @ 7500 RPM

Tag line: Ab Sirf Style Hi Style Bolega

In the beginning of 2010, the Passion Pro got its latest

upgrade as the "Passion Pro APDV". APDV stands for "Advanced

Pro Series Digital Variable Ignition System". The most

significant change visually was a new edgy Tail Lamp and a

Digital Display, the speedometer is still analog though.

The exhaust outlet at the end of the silencer pipe became a

bit stubby (reportedly the new Passion Pro APDV has got its engine

tweaked to comply with the BS III norms for two wheelers). The rear mud

flap has also got a slight redesign which along with the sharp

tail lamp makes the rear portion of the bike look chunky.

The various advancements in the different models of the

Passion bike clearly indicates that for the sustenance of the

company according to the time and technology advancement; the

innovative changes are must.

Fig 6 Hero Honda Passion Pro APDV

A Survey was conducted as a supportive document towards this

research work and is listed under:

1. Research Objective: The main objective is “To find out

the innovation changes in the Hero Honda Passion bike

with respect to the Sustainability Development

2. Research Methodology:

(i) Sample Design:

The research is descriptive process and the

interviewers are specific consumer of the hero Honda

passion users

(ii) Field work

Findings of the research & Recommendations:

1. Innovation always keeps the product alive in the market

2. Hero Honda took many innovation changes for the

sustainable development

3. The word sustainable has been used in too many situations

today, and ecological sustainability is one of those

terms that confuse a lot of people. You hear about

sustainable development, sustainable growth, sustainable

economies, sustainable societies, and sustainable

agriculture. Everything is sustainable

4. Hero Honda Passion bike innovation changes are always

depends on the target customers and customer opinions

CONCLUSION:

Looking onto the survey report and the advancements brought

out in the different models of the Hero Honda Passion Plus

Bike, it’s very much clear that the importance of Innovation

thoughts and implementation of innovative methods cannot be

simply excluded as it has become one of the major factors for

the sustenance of any organization and even for the

individuals today and Sustainable development (SD) is a

pattern of growth in which resource use aims to meet human

needs while preserving the environment so that these needs can

be met not only in the present, but also for generations to

come (sometimes taught as ELF-Environment, Local people,

Future). It is very clear, Sustainable development always

depends on the Innovation and Innovation changes according to

the environmental conditions.

Bibliography

1. Peter. F. Drucker., (2011) Innovation &

Entreprenurship., Elsevier Publisher Pvt Ltd

2. K.S. Thakur., (2008) Emerging issues in Business

Management., Excel Books Publishers

3. P. David Jawahar.,(2008) Emerging Issues in Management

Research., Excel Books

4. C.R. Kothari., (2008) Research Methodology, New Age

International Publishers, New Delhi

5. Rajendra Nargundkar., (2008) Marketing Research, Tata

McGraw-Hill Publishing Company Limited, New Delhi

6. H. Narasimhaiah., (2009) Economic Development of

India.,Sapna Book House, Bangalore

7. Shaikh Saleem., (2007) Business Environment., Dorling

Kindersley (India) Pvt ltd., New Delhi- 17

8. "Standalone Result" . Bombay Stock Exchange. Retrieved

2011-08-10.

9. Key Milestones of Hero MotoCorp Hero MotoCorp, August,

2011.

10. "Two-wheeler makers ride high in May". Business

Standard

11. Forbes, none. "World's most reputed companies".

Retrieved 2007-07-08.

12. "Honda Motor Co., Ltd.'s To Sell Hero Honda Motors

Limited's Stake at Half Market Price-WSJ" Reuters.

Retrieved 2011-08-10.

APPENDICES

(iii) Questionnaire:

A. Are you satisfied or dissatisfied about Hero Honda

Passion Plus?

(a) Satisfied (b)

Dissatisfied

1. How much millage are you getting?

(a) 30 km (b) 40km (c) 50 km (d) above 60

2. Do you prefer Innovation changes in the hero Honda

passion?

(a) Yes (b) No

3. What you like in New Hero Honda passion bike?

(b) Color (b) Style (c) Millage (d) self star (e) tail

light

4. Is it easy handling bike?

(a) Yes (b) No

5. Do you require more security for your bike?

(a) Yes (b) No

6. What is the frequency of servicing your bike?

(a) Monthly (b) 3 months (c) 6 months (d) yearly

7. What is your normal speed in this bike?

(a) 40 Kmph (b) 50 Kmph (c) 60 Kmph (d) above 70 Kmph

8. What type of breaks you prefer?

(a) Disk- Breaks (b) General Breaks