The student music channel for brands, bands & fans. SUBTV DECK.pdf1.2 million students 13,958 impacts per spot over 80 sites across the uk 1624ads - 0.22 1634ads –0.10 event spot

The student music channel for brands, bands & fans.

Subtv is an interactive student music channel & app, playing on 500+ HD Screens in 80+ university bars and

café’s across the United Kingdom.

DOWNLOAD REQUEST PLAY

1.2 MILLION STUDENTS

13,958 IMPACTSPER SPOT

OVER 80 SITES ACROSS THE UK

1624ADS - 0.22

1634ADS – 0.10

EVENT SPOT1634M – 0.17

OVER 80 SITES ACROSS THE UK

BREAKS EVERY QTR HOUR

SPOTLISTS PRE & POST

FULL PCA PROVIDED

SPORT PACKAGES

SPOTS PRE GAME SPOTS POST GAME

1634M – 0.17 TVR

GOLD SPOT IN LIVE SPORT GOLD SPOT OUT

SOLUS SPOT BREAKS 95% MALE MAXIMUM IMPACT

GOLD SPOT

Campaign Example.

Permanent on-screenwatermark

Hour long playlist- Peak times- Sporting moments- On spotify to download

Bespoke Text Box

OnScreen Branding

AdSyncPromotions integrate with‘Now playing’ page.

Anytime an ad break is on, the featured promotion appears with ‘find out more’ button.

Click into promotion which contains image, copy and ctabutton.

Central Aston University

Central Birmingham, University of

Central De Montfort University

Central Derby, University of

Central Gloucestershire, University of (Cheltenham)

Central Keele University

Central Loughborough University

Central Nottingham, University of

Central Northampton, University of

Central Wolverhampton, University of (Walsall Campus)

Central Wolverhampton, University of

Central Worcester, University of

Granada Blackburn College

Granada Bolton Institute

Granada Edge Hill

Granada Chester University

Granada University Central Lancashire

Meridian Bournemouth, University of

Meridian Portsmouth, University of

Meridian Southampton Solent, University

Meridian Reading, University of

Meridian University of Brighton

Meridian Winchester, University of

Meridian University of Sussex

Anglia University of Bedfordshire ( Luton )

Anglia University of Essex

Anglia Writtle University College

Carlton Bedfordshire University of (Bedford)

Carlton Birkbeck College

Carlton Brunel University

Carlton Buckinghamshire New University

Carlton International Students House

Carlton Kingston, University of

Carlton Middlesex University

Carlton Royal College of Speech and Drama

Carlton Royal Holloway, University of London

Carlton South Bank University

Carlton Student Central

Carlton St Mary’s University, Twickenham

Carlton Surrey, University of

Carlton UCL

Carlton UEL

Carlton University of Westminster

Carlton Queen Mary's University London

STV North Robert Gordon University

STV South Heriot-Watt University

STV South Queen Margaret University Edinburgh

STV South University of Glasgow - GU Union

STV South University of Glasgow - Queen Margaret Union

STV South University of Strathclyde

Tyne Tees Durham, University of

Tyne Tees Newcastle University

Tyne Tees Northumbria, University of

Tyne Tees University of Teesside

Ulster Ulster, University of

Wales/West Aberystwyth, University of Wales

Wales/West Bath, University of

Wales/West Cardiff Met

Wales/West Cardiff, University of

Wales/West Swansea, University of

Wales/West University of Bangor

Wales/West University of South Wales, Cardiff

Wales/West West of England, Bristol, University of the

West Count Exeter

Yorkshire Bradford, University of

Yorkshire Leeds Beckett (Previously Met)

Yorkshire Leeds Trinity University College

Yorkshire Sheffield Hallam

Yorkshire University of Sheffield

Yorkshire University of Hull

Yorkshire Bishop Grosseteste University, Lincoln

NEARLY THREE QUARTERS OF STUDENTS SAY THEY WATCH LESS THAN 5 HOURS OF LIVE TV A WEEK

1%

1%

5%

8%

12%

71%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80%

20 hours or more

15 - 20 hours

10-14 hours

5-10 hours

6 - 9 hours

less than 5 hours

none at all

73% watch less than 5 hours a week

HOURS SPENT WATCHING LIVE TV AT HOME

Base: 1000 respondents. A8. We’re interested to know approximately how often, if at all, you watch live TV at home?

381

803

136

376

1342

236

0

200

400

600

800

1000

1200

1400

1600

Pre Campaign(15th-30th April)

During Campaign(1st May-2nd June)

Post Compaign(3rd June-16th June)

Un

its

Sold

Mars EPOS Data from 10% Venues

Maltesers

Snickers

SOURCE:NUS ONLINE SURVEY SLIDE

Of those who saw the Coca Cola advert, just under half of them (49%) have seen the advert on the TV. But then next , a third of respondents (32%) have seen the advert on the screens in their students’ union from May-July.

49%32%

28%

25%

9%

6%

6%

5%

4%

4%

3%

3%

2%

0%

0%

0%

1%

0% 10% 20% 30% 40% 50% 60%

TV

Subtv screns in my SU bar

Social media

Cinema

Youtube

Mobile

Online articles

Search engine

Other screens in SU bar eg. Posters,…

Outdoor posters

Newspaper / magazines

Online photo sharing

Radio

Email

SubTV website

Other

Not sure

Where Coca Cola advertisement was seen

Base: 211 respondents. Balance: those who haven't seen the advert

C6. Can you recall where you saw this advertisement for Coca Cola?

35%

27%

22%

16%

14%

7%

6%

5%

4%

3%

2%

2%

2%

2%

1%

1%

0% 10% 20% 30% 40% 50% 60% 70%

Posters

TV screens within my Students’ Union bar or café

Social media

TV

Newspaper / magazines

You Tube

Online articles

Other

Cinema

Mobile

Not sure

Online photo sharing

Email

Radio

Search engine

SubTV website

• BK RAN 10” COPY ON SUBTV FOR ONLY ONE MONTH.

• NUS RECALL STUDY WITH 2000 RESPONDENTS

• BK ARE NOW REGULAR SPENDERS

SUBTV COMES SECOND ONLY BEHIND OUTDOOR POSTERS AND AHEAD OF TV

SOURCE:NUS ONLINE SURVEY SLIDE DATE: NOV 2015

DELIVERY METHODOLOGY

SUBTV TOTAL 80+ sites

1.45M

DISCOUNTEDAUDIENCE1,305,000

‘PURE’ 18-24 YR OLD

1,200,600

AUDIENCE PER NETWORK

SPOT 13,958

TVR PER NETWORK

0.22

COST PER 30” SPOT £100

UP TO 10% NEVER GO

CORE18-24’S NET AUDIENCE

PER WEEK LENGTH OF VISIT /

FREQUENCY VISIT / BROWSING

MEDIUM

CPT £7.16

Mature 25+ post grad -8%

NON SKIPPING, FULL AUDIO, ALL SCREENS

WHY SUBTV?

PROVIDE INCREMENTAL COVER TO AV PLAN

SHARED VIEWING EXPERIENCE

PURE 18-24 AUDIENCE – NO WASTAGE

NO SKIPPING / NO AD BLOCKING

STUDENTS WATCH LESS THAN 5 HOURS OF LIVE TV A WEEK

FIRST TIME BRAND CHOICES

Thank you for your time.