The Strategy Behind Capital Campaigns

The Strategy Behind Capital Campaigns

Daniel Kimball Product Specialist at Aplos Software

DanielKimball

DanKimballisaseasonedfundraiserwithtwentyyearsofexperienceinstrategicfunddevelopmentandnonprofitmanagement.

He’scurrentlydevelopingAplos’DonorManagementPlaAormtohelpnonprofitsconnectwith(andculCvate!)theirdonorbase.

Hismantra:“FundraisingisarelaConshipbusiness.”

WhatisaCapitalCampaign?

ACapitalCampaignisaspecialkindoffundraisingcampaignthatraisesmoneyforthingslikebuildings,equipmentandvehicles.ItrequiresaslightlydifferentstrategythanraisingmoneyforongoingoperaCons.

IdenCfyandAgreeonNeed

YoumustknowwhattheorganizaConneedsandwhy—andyourorganizaCon'sleadersmustagreeonit.

DetermineGoalAmount

Howmuchneedstoberaised?

Don'tforgettoincludecostsforadministeringthecampaignandconCngencies.

DevelopaCaseStatement

TheCaseStatementisadocumentthatisusedinsoliciCngdonors.ItdescribestheneedandprovidesalltheperCnentdetailsaboutthecampaign.

RecruitCampaignChair(s)

TheCampaignChair(s)istypicallyapersoninthecommunitywhoiswellknownandrespected.Theywillnotnecessarilymanagethecampaign,butusetheirinfluenceandconnecConstoraisemoney.

DevelopCampaignPlan&Timeline

Thisisaworkplanforthecampaignandisusedtomanagethecampaign.Itneedstoincludethe“who,what,andwhen”ofallthetasksofthecampaign.

DevelopCampaignGi]Table

AGi]Tablehelpsdeterminehowmanygi]sareneededandofwhatsize.ItgivesyouaplacetostartwhenyoubeginevaluaCngdonorprospects.

IdenCfyDonorProspects

GatherthecampaignleadersandanyaddiConalpeoplewhomighthaveperCnentknowledgeandbrainstormaboutpotenCaldonorsforthecampaign.

Thinkthroughwhomightgiveandatwhatamount.TakeintoconsideraConanyotherpledgesthedonormightbepayingon.

CulCvateandAskDonorsforGi]s

Makeface-to-facecallsondonorprospects,explainaboutthecampaign,andaskforagi].MakesuretherightpeoplemaketheAsk.

RecognizeandThankDonors

Makesureyourdonorsknowhowmuchyouappreciatetheirsupport.

CelebrateCampaignSuccess!

Thankallthevolunteerswhoworkedonthecampaignandgaveofthemselvestoraisethemoney.

AboutAplosWe’re the #1 solution in online donor management software for nonprofits.

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