The story of a tomato plant… Craig Smilowitz Sales Director, FRONTLINE Selling @sellmoreperiod
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The story of a tomato plant…
Craig SmilowitzSales Director, FRONTLINE Selling
@sellmoreperiod
you plant some seeds
you water every couple of days
you just can’t keep those tomatoes from growing
AMAZING
What words do you use to describe prospecting?
@sellmoreperiod
Are you a hunter or farmer?Which is more productive: hunting or farming?
farming
process &approach
hunting
gatekeeperas the enemy
prospectingis selling
moreleads
school ofhard knocks
perfectletter
gatekeeperas tour guide
perfectcampaign
separate activities
more quality interactions
think differently…
Prospecting & Selling are two
distinctively separate activities.
@sellmoreperiod
if you learn to think differently, tomato plants can blossom, and gatekeepers can become BFFs
CEO
CFO CMO
VP Marketing
VP SalesVP Ops
Admin
Admin
voice mail
conversation
emailvoice mail
voice mailemail
Admin
COO
05/02/2023
How do YOU plant seeds in an organization?
Outreach Activities
CEO
CFO CMO
VP Marketing
VP SalesVP Ops
Admin
Admin
voice mail
conversation
emailvoice mail
voice mailemail
Admin
emailemail
COO
05/02/2023
Social DNA takes over… (internal communications process)
Messaging stays consistent and intact
as it gets relayed throughout the organization
How do they grow while you’re away?
Message Relay
English
French
Spanish
Portuguese
DutchGerman
Mandarin
big game hunters
transactionalsellers
25-yearveterans
newbies justout of college
over one decade20,000 salespeople
How’d we get soSMART?
how do you reach the right people to tell your story?
powered by FRONTLINE Selling
Craig Smilowitz Sales Director
FRONTLINE SellingM: 770-608-3374
www.linkedin.com/in/innovativeandmotivated
Let’s stay connected
@sellmoreperiod
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