The Stories Behind the Designs: NLGX

The story behind the designs of NLGX

www.nlgx.com

Guest Speakers 演讲嘉宾:Michel Sutyadi 蒋立德

Ed Hung 熊福荣

保护...创新设计背后的故事

P2

Independent apparel brand & design community独立原创的服饰品牌和创意社区

What is NLGX? NLGX是什么?

P3

There is a story behind every design.下面是所有设计背后的故事。

P4

Chai - To destroy is easier than to preserve.拆除要比保留简单得多。

P5

Chai - To destroy is easier than to preserve.拆除要比保留简单得多。Number of Hutongs within the second ring road: 二环路以内胡同的数量：

1944 - 32001949 - 30731965 - 23821980 - 22901990 - 22422003 - 1559

source / 数据来自: CHP

P6

NLGX Do Not Destroy - 不拆Preserve...Create - 保留...创造

NLGX is proud to support the protection of histori-cal communities in Beijing. A portion of the proceeds from the sale of our “不拆” (Do Not Destroy) design will be used to fund future CHP activities.

NLGX以支持保护北京历史文化的团体而自豪。把销售“不拆”系列产品收益的一部分用来资助北京文化遗产保护中心的文化遗产保护活动。

www.bjchp.org

P7

Beijing’s traffic - one of the worst in the world北京的交通-----世界上最糟糕城市交通之一

• 1 million cars in Beijing in 1999

• more than 4 million cars in Beijing in 2009

• 1800 new cars registered every day

source: www.natooke.com

• 1999年时北京汽车拥有1百万机动车辆

• 2009年时北京汽车拥有4百万机动车辆

• 现在每天都有1800辆新车注册登记

数据来源：www.natooke.com

P8

NLGX Beijing Bicycle - 北京自行车Love Beijing Ride Bicycle 爱北京骑自行车

P9

Blue Sky Day蓝天日

P10

Blue Sky Day vs. Pollution蓝天日对比空气污染严重的天空

P11

• target of “Blue Sky Days” in 2000 was 164 days (177 actual BSD’s)• target of BSD’s in 2010 was 266 days (283 actual BSD’s in 2009)• target increase of more than 100 days in 10 years (increase of 106 actual BSD’s in 9 years)

• 2000年北京的“蓝天工程”目标为164天（实际为177天）• 2010年北京的“蓝天工程”目标为266天（实际2009年为283天）• 十年内北京“蓝天工程”目标增加100个蓝天日 （九年内北京已经实际增加106个蓝天日）source / 数据来源: www.livefrombeijing.com

Blue Sky Day vs. Pollution蓝天日对比空气污染严重的天空

P12

NLGX Blue Sky Day - 万里晴空

P13

Skylines and landscapes.天际线和景观

P14

Skylines and landscapes.天际线和景观

P15

NLGX Airport Code Cityscape Series - 机场编码都市风景系列P-E-K vs. S-H-A

P16

P17

Municipality of Beijing 北京地区

Municipality of Guangzhou 广州地区

Municipality of Hong Kong 香港地区

Municipality of Shanghai 上海地区

Municipalities of major cities in China中国的主要城市

010021

020 852

P18

Huairou怀柔区

Yanqingxian延庆县

Changping昌平区

Mentougou门头沟区

Fangshan房山 Daxing

大兴区

Tongzhou通州区

Shunyi顺义区

Miyuan密云县

Pinggu平谷区

010 010 - Area Code 地区编号

1. Xicheng District 西城区2. Dongcheng District 东城区3. Xuanwu District 宣武区4. Chongwen District 崇文区5. Shijingshan District 石景山6. Haidian District 海淀区7. Chaoyang District 朝阳区8. Fengtai District 丰台区

Municipality of Beijing 北京地区

P19

NLGX Area Code Series - 地区编号系列010 - 021 - 020 - 852

P20

The first ever television set built in China in 1957中国于1957年生产出的第一台电视机

Model Name: Hua Xia Di Yi Ping, Model No: 850Company name: 北京牌Manufactured in 1957 in Tianjin, China

产品名称: 华夏第一屏, 型号: 850公司名称: 北京牌制造于1957年中国天津

P21

NLGX Vintage TV - 老旧电视华夏第一屏

P22

NLGX Other popular designsNLGX 其他畅销款式

P23

NLGX Brand VideoNLGX 品牌视频

P24

P25

Shanghai, Laogang Landfill上海，老港垃圾填埋厂

P26

Guiyang, Guizhou Province贵州省贵阳市

P27

Chaohu Lake in Hefei, Anhui province安徽省，合肥潮湖

P28

环保 + 书包

P29

NLGX Recycled - NewspaperNLGX 环包 － 报纸

P30

NLGX Recycled - Car TireNLGX 环包 － 车胎

P31

NLGX Recycled - TarpNLGX 环包 － 广告布

P32

NLGX Recycled - HLBNLGX 环包 － 红蓝白

P33

NLGX Recycled - Rice SackNLGX 环包 － 米袋

P34

NLGX Recycled - Capri SunNLGX 环包 － 可沛利

P35

P36

Recycled Fashion环保时尚

P37

Look Good. Love China. Love The Earth好生活。热爱中国。热爱地球

Earth Day 2010 - April 22世界地球日2010

P38

RECYCLED

P39

Work with NLGX与NLGX合作Customized company or event t-shirts and newspaper bags

Custom design and branding strategy

NLGX distribution and sales

NLGX collaboration designs

为客户量身定制公司或活动的T恤衫和报纸包

个性设计以及品牌战略

NLGX分销以及零售

NLGX合作设计

NLGX Design Store#33 NanluoguxiangDongcheng DistrictBeijing China 100009中国 100009北京市东城区南锣鼓巷33号Tel: +86 10-6404-8088

NLGX Design Company Ltd.#46 Fangjia Hutong, Building 4, Unit 1414 Dongcheng District Beijing China 100007中国 100007北京市东城区方家胡同46号4幢1414房间Tel: +86 10-6403 4668Fax: +86 10-6403 4668

Email: [email protected]

www.nlgx.com