The Store of the Future - #ShapeTheFuture of Marketing€¦ · The Store of the Future Indoor Positioning using Visible Light Communications. Shopping made simple Indoor positioning

TheStoreoftheFutureIndoorPositioningusingVisibleLightCommunications

ShoppingmadesimpleIndoorpositioningenableslocation-basedservicesImagineifyoucouldbringthepowerofGPSindoors.Retailerscouldenhancetheshoppingexperiencewithway-findingandin-storepromotions,givingshoppersnewreasonstobuy.Retailerscouldhavebetteranalyticstoharnessthemarketingpotentialofthebrandsthroughpartnership.

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ShoppingmadesimpleIndoorpositioningenableslocation-basedservices

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Shopperconvenience Shopperengagement StaffEngagement Data/Analysis

ShowmewhereIam

Wayfinding:products,pointsofinterest

Dynamic(optimal)shoppingroute

Locationrelevantinformationlook-up

Ineedhelp:comeandfindme

Locationtagproductsorissuereports

Wayfinding:products,issues,staff

Dynamicroutingfororderpicking

Locationbasedstaffinstructions

Locationbasedsales/servicesupport

Enrichedpersonalizedmulti-channelmarketing

Store/staffeffectivenessassessment:• Heatmaps• Customerflow/dwelling

Marketingimpactassessment

Locationbased(personal)promotions

Locationbased information/notification• Productsuggestions• InformwhilequeuingLocationbasedinteraction• Triggerreaction/survey• Triggersocialinteraction

Entertainment/gaming• Treasurehunt• Visitandcollectpoints

Brand-sponsoredconvenienceandengagement Locationbasedcompliancenotification

Analyticsbasedbrandco-operation

Partneringwithbrands

Indoorpositioningsystemsenableretailerstoofferuniqueservicesthatenhancecustomerexperienceandimproveoperationalefficiency

Thepowerofindoorpositioning

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LEDfixturessendauniquevisiblelightcommunication(VLC)codethatisdetectedbythesmartphonecamera.TheyalsocarryBluetoothbeaconstosupportpassiveuse.Softwaredeterminesthereal-timeandexactpositionofthephone.ThesoftwareisavailableasSDKforintegrationintothecustomer’smobileapp.Thepositionofthefixturesisstoredinalocationdatabaseinthethecloud

Cloud

Customer

Indoorpositioninghowitworks

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Thebestapproachforenablingindoorlocationservices

Analyticsbasedbrandco-operation

ConvergingTechnologies

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Theindoorpositioningsystemprovidesaccesstoin-storelocationdataperstorezone,perselectedtimeinterval andallowingforcomparison

• Footfall• Dwell-time• Densitymaps

InsightfromLocationAnalyticsData-informeddecisionmaking

DatasamplestakenfromPhilipsLightingEuroshop 2017booth

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Carrefour’smobileapp,PromoC-où,allowsshoppersto:• locatethemselvesonastoremap• selectandfindpromotions;seepromotions‘aroundme’

• alertthestoreaboutout-of-stockitemsMeasuredanincreaseinshoppersatisfactiononpromotionavailability;nowpreparingallFrenchhypermarketsforindoorpositioning.

CarrefourWorld’s1st IndoorPositioningenabledsupermarket

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aswaaq supermarketinDubai,oneoftheMiddleEast’smostinnovativeretailers.• Newlightingsystemhasgenerated50%energysavings

• Indoorpositioningiscombinedwithdigitalmapandproductsearchcapabilities

• Usecases– Productsearch– Locationbasedpromotions– Locationbasedcontent(recipes)

aswaaqCasestudy

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