THE STERLING GROUP VIETNAM TOUR 6-10 SEPTEMBER 2010.

THE STERLING GROUPVIETNAM TOUR

6-10 SEPTEMBER 2010

Tour party members:-

Professor David CardwellCambridge

Dr Tom CrossNottingham

Professor Guy Houlsby FREngOxford

Emeritus Professor Trevor Page FREngNewcastle

Dr Richard ScottDurham

Dr Marios SoutsosLiverpool

Promotion channels – Pre-eventFormat Media Duration/

Clicks Link

Press release Over 60 key media partners including press and television in Hanoi and HCMC 30-Aug  

News about the Public Talk and the Sterling Group

VNExpress – Study overseas page (most popular among university students and young professionals in Hanoi)

23 Aug - 1 Sep

http://www.vnexpress.net/GL/Xa-hoi/Co-hoi-Du-hoc/2010/08/3BA1F82E

Dantri – Education Promotion page (popular among university students and young professionals in Hanoi)

25-27 August

http://dantri.com.vn/c25/s146-417730/buoi-noi-chuyen-voi-cac-giao-su-den-tu-dai-hoc-cambridge-va-oxford.htm Hoa Hoc Tro online – Education UK

page (most popular among teenagers throughout Vietnam)

23-Aug4,460 clicks

http://www.hoahoctro.vn/vuongquocanh/9224.hht

British Council’s homepage 23-Aug http://www.britishcouncil.org/vietnam

BC monthly e-newsletter - August issue11-Aug6,000

open & read

http://britishcouncilvietnam.createsend.com/T/ViewEmail/y/5F7C252426CA052B

Web banner linked to EducationUK site

Tuoi Tre online – Homepage (most popular among university students and young professionals in HCMC)

25-31 Aug842 clicks http://tuoitre.vn/

A special webpage with full details about SG Tour and UK engineering education

EducationUK website From 23 Aug

http://www.educationuk.org/Vietnam/Page/EventDetailsLayout/EventsDetailsPage?eventID=1262433990317

News about the Public Talk BC Events Calendar page   http://eastasia.britishcouncil.org/public/event-

calendar.aspx?country=vietnam-en&Categories=&city=&subjectArea=&filter=Y

Brochure about the Sterling Group & the Tour

450 and 850 copies distributed in Hanoi and HCMC respectively

Promotion channels – Post-eventFormat Media Duration Link

PR articles to promote the Sterling Group and studying engineering in the UK

VietnamNet 09-Sep http://vietnamnet.vn/giaoduc/201009/GS-DH-Cambridge-DH-Viet-Nam-phai-thu-hut-nguoi-gioi-nhat-934420/

The same article by VietnamNet was then posted on various on-line magazines

http://dantri.com.vn/c25/s146-417730/buoi-noi-chuyen-voi-cac-giao-su-den-tu-dai-hoc-cambridge-va-oxford.htm http://www.baomoi.com/Info/Buoi-noi-chuyen-voi-cac-giao-su-den-tu-Dai-hoc-Cambridge-va-Oxford/107/4733168.epi http://ibla.org.vn/index.php?cate=f&id=7497 http://tintuc.timnhanh.com/xa-hoi/giao-duc/20100909/35AAB594/GS-o-DH-so-1-the-gioi-den-VN-giang-day.htm http://news.goonline.vn/603-11861/giao-duc/gs-dai-hoc-hang-dau-quoc-te-giang-day-o-vn.htm Sinh vien Vietnam

(Vietnamese students) newspaper & on-line magazine

 22-Sep http://www.svvn.vn/vn/news/thoisu/2545.svvn

The same article by Sinh Vien was then posted

http://www.baomoi.com/Info/Khoa-hoc-truoc-het-la-de-giai-quyet-nhung-van-de-truoc-mat/59/4896781.epi

News on the most popular on-line magazines in HanoiBanner on the most popular on-line magazine in HCMC

News on popular local newspapers

News and full details on BC & EducationUK websites

PR articles on VietnamNet & Sinh Vien (Student) Vietnam

Strong drive to increase UK-Vietnam links

Institutions in Vietnam very keen to work with UK universities

Market for Vietnamese students wishing to study abroad is increasing rapidly

Considerable investment already from France and Germany

UK involved with the upgrading of Danang University to full international status

SG Tour is now a key event for the British CouncilJoint BC/SG for up to £50k funding

PRE-EVENT BRIEFING

Top Countries for % change:

1. Vietnam 46%2. Nepal 30% 3. Saudi Arabia 28%4. China 21%5. Brazil 16%

Total Number of International Students: 671,616 Increase: 7.7%

Vietnam will be one of the TOP 5 sending countries by 2013

PRE-EVENT BRIEFING

HANOI

15 lectures7 universities865 students15 meetings

HANOI

BC hosted dinner:13 senior representatives from Hanoi universities

HO CHI MINH CITY

23 lectures(+ Int. School)8 universities1391 students9 meetings

PUBLIC MEETINGSHanoi & HCMC75 at each

DANANG

Danang UniversityEstablished 1975 : 36000 full-time students + 60000 part-time students8 campuses (all in Danang)

Danang University of TechnologyEstablished 1975, university status 199419000 engineering students: 15000 full-time + 4000 part-time

Links with France, Germany & USA already

Aim is to bring DUT up to full international statusUK involvementSupport of Vietnamese & UK governmentsBritish Embassy and British CouncilPeoples’ Committee of Danang pro UK and independent of MOET

Timing is very good for the UK and the SG

• The University of Danang (UoD) is one of the 3 regional universities with autonomy (apart from VNU Hanoi & HCMC).

• UoD has been identified to be upgraded to an International Standard University (DIU)• Management: Ministry of Education & Training (MoET)• Coordinator: British Council Vietnam• Partner: A consortium of UK universities• Fund: Vietnamese Government, UK universities• Progress: a tender for a Feasibility Study to be sent out early October

• University of Technology under UoD works closely with industries to fund their research and create post-study employments for students.

• UoD’s former President has recently become Vice Minister of Education.

• Rector of UoT (who has recently been appointed to be UoD President) expressed interest to work closely with the Sterling Group in the future in the DIU project.

DANANG: BC’s Comments:-

HANOI: Student Feedback (HCMC Similar)

HANOI: Student Feedback

HCMC: Student Feedback

SOME TOUR PARTY OBSERVATIONS

There are many extremely able students. But, even with Vietnamese scholarships, many need additional funding and we need to get the message across that it is still worth applying to the UK

Not unusual for university staff to teach at different levels in different types of institutions (e.g. city and village) to improve their standard of living

There are a plethora of management posts in the universities (anyone with a PhD or MSc, particularly from abroad, seems to have one)

Few university staff are over 40 years old leading to a lack of professional guidance and advice as to how they, and their universities, might best develop

Possibly scope for the SG to assist universities with staff development, technology transfer, entrepreneurism etc. Needs prioritising and, preferably, Ministerial approval

SUMMARY

3rd visit to Vietnam: SG now a long way up the learning curve

Considerable advance publicity

Key event for the British Council

Lectures, meetings, public talks, dinner, press interviews

Very successful visit to Danang University of Technology

Strong support from British Embassy and British Council

£50k funding bid

SG able to assist with university management issues etc

Fits with current UK-Vietnamese Government policies

Are you interested in attending a similar tour again?

Yes, very much100%

No0%

Somehow not

interested0%

Somehow interested

0%

TOUR PARTY FEEDBACK

Thank you:-Tour partyBritish Council