The State of the Produce Industry By Raul De La Piedra
Mar 26, 2015
The State of the Produce
IndustryBy Raul De La Piedra
The State of the Produce Industry
• Global Factors• National Environment • Local Realities
Defined by
Global FactorsThe Rise of the BRIC Countries (Brazil, Russia, India, China)
1.Large and fast growing middle classes
2.Regional Influence
3.Hunger for Natural Resources
Global FactorsNatural Resources
1.Oil
2.Water
3.Change in Weather Patterns
Global Factors
Euro Zone Crisis
1. The effect on trade
2. The effect on currency
3. The effect on the rest of the world
National EnvironmentConsumer Trends
1.Searching for healthier options
2.Variety
3.Social Media
National EnvironmentOrganics
1.US Sales of Fruit and Vegetable grew 11.7% in 2011
2.Total Sales in the US $11.8 Billion
3.Represented 40% of all organic food sales
National EnvironmentElections/Policy
1.Country of Origin
2.Traceability
3.Government Policies
4.Recalls
Local RealitiesCompetition
1.Price
2.Demographics
3.Specialization
4.Marketing “Perspective”
5.Building Relationships
Local RealitiesConsumer Seeking Value
1.Value Packs
2.Trends
3.Sustainability
Local RealitiesLocally Grown
1.Local Pride
2.Engaging the consumer
3.Showcasing local farmers
Conclusions
1. The world is small, and we are all interconnected
2. The challenges of the present and future will be solved with creativity
3. Find the next trend before anyone else
Questions?