The State of the Community Industry

#CMXSUMMITCMX Summit West 2015


The State of the Community Industry…and the Return to

Community-Driven Business




My first tweet.








The Return to Community-Driven

Business



Com


Panis

Etymology of the word “Company”:






First Companies Collaborative + Isolated


The Evolution of Business









MarketProduct

+Marketing

Company





Industrial Revolution Centralized + Isolated












Market

Company


Product+

Marketing



Market

Company


Product+

Relationships





Digital Revolution Centralized + Connected





The Return to Community


Collaborative Consumption Crowdfunding

Social Networks Crowdsourcing

Curated Content Networks

User Groups

Ambassador Programs

VIP Programs






Market

Company


Product+

Relationships



Company

MarketCollaborators


Product+

Relationships



MarketCollaborators


The Return to Community-Driven Business

Company





Digital Revolution Centralized + Connected

Return to Community Collaborative + Connected #CMXSUMMITCMX Summit West 2015




AIRBNB



There are 17 companies in the collaborative consumption space that are valued at over $1 billion.




PRODUCT HUNT







SALESFORCE









Why now?




dude check my snap

lol







Why does this matter for us community professionals?




You are the CEO of your community.




5 Fundamentals of a Community-Driven

Business




1. Take a stance





2. Look within





3. Don’t convinceOrganize the convinced





4. Get comfortable with giving up control





5. Treat community as a discipline





Companies are collaborative.




Companies are connected.




Companies are communities.




Let’s do this!

The State of the Community Industry

Education