The state of the art of international DMO websites Prof. Alastair M. Morrison, Ph.D. Purdue University, USA BES Consulting & Design Belle Tourism International Consulting 2 nd E-Development Forum on China’s Travel & Tourism Industry Beijing, December 18, 2010
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The state of the art of international DMO websites Prof. Alastair M. Morrison, Ph.D. Purdue University, USA BES Consulting & Design Belle Tourism International.
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The state of the art of international DMO websites
Prof. Alastair M. Morrison, Ph.D.Purdue University, USA
BES Consulting & Design
Belle Tourism International Consulting
2nd E-Development Forum on China’s Travel & Tourism Industry
Beijing, December 18, 2010
Presentation outline
World Internet population 2010 and great opportunity for Asia in the future
Address travelers as individualsPersonalize the website experience
MonitoredEvaluated constantly
Outstanding, award-winnersRecognized for excellence
Outstanding, award-winnersRecognized for excellence
Up-to-dateContain timely information
TargetedInformation for different markets
Social mediaConversations about destinations
Telephone-readySmartphone versions available
AttractiveInstantly eye-catching
NetworkedPartnering to increase impact
DynamicInteractive and exciting presentation
IntegratedPart of a total marketing communications
Niche marketsAppeal to special interests
Great contentsDetailed and useful information
Summary
Asia is poised for spectacular growth in Internet usage Websites play many roles, not just information channel Websites must be effectively used as marketing tools Outstanding international websites are:
Recognized for excellenceAddress travelers as individualsGlobal, up-to-date, targeted, attractive, dynamic, contain great contents, and are monitoredHave smartphone versions availableUse social media channels and generate user contentPart of total, integrated marketing communicationsNetworked with partners and partner sitesAppeal to niche or special-interest markets
Website credits
I = http://www.VisitSweden.com I = http://www.VisitBritain.com I = http://www.Canada.travel A = http://www.YourSingapore.com M = http://www.WyomingTourism.org M = http://www.TourismThailand.org M = http://asiaenglish.visitkorea.or.kr/
O = http://www.KeralaTourism.org U = http://www.GoLakes.co.uk U = http://www.Goteborg.com U = http://www.VisitScotland.com T = http://www.TourismVancouver.com S = http://www.VisitMelbourne.com S = http://www.TourismNewZealand.com T = http://www.DiscoverHongKong.com A = http://www.AustinTexas.org N = http://www.BestCities.net D = http://apboardwalk.com I = http://www.Australia.com N = http://www.SabahTourism.com G = http://www.Bahamas.com G = http://www.Canada.travel