The State of Love and Trust
The State of Love and Trust
UNCOVER
The opposite of love isn’t hate. It’s indifference.
Elie Wiesel
P&G.ThankYou,Mom2010or2014h6ps://www.youtube.com/watch?v=1SwFso7NeuA
What is Love?
Where did love go?
Dynamic Creative
https://www.youtube.com/watch?v=Ry8CpIg2fvU
First16secondsofthisvideo…
Shared Values
Art. Science. Truth. Luck.
Be true to yourself.
OptOutsidevideoWecangetthisfromtheREIICOMpresentaTon
h6ps://www.youtube.com/watch?v=jeFMeBtNRp8
LuluLemonapologyvideo
Be Honest and Transparent
AirBNBExampleh6ps://www.youtube.com/watch?v=E-Dg-z_SojE
Be Brave
OldSpiceVideo1h6ps://www.youtube.com/watch?v=owGykVbfgUE
OldSpiceVideo2h6ps://www.youtube.com/watch?v=E_S5jy28PEg
P>heTalkVideoh6ps://www.youtube.com/watch?v=3s20ePvTaME&t=1s
Elicit Emotion
NYTimesVideoh6ps://www.youtube.com/watch?v=gY0Fdz350GE
NYTimesVideoh6ps://www.youtube.com/watch?v=zs4-rb0f7HI
Find Common Ground
UnderArmour–IWillWhatIWantVideoh6ps://www.youtube.com/watch?v=zWJ5_HiKhNg
NoLabelsVideoh6ps://www.youtube.com/watch?v=PnDgZuGIhHs
Make It About Them
Renew and Recommit
REIForceofNatureh6ps://www.youtube.com/watch?v=L6Msz46mqrw