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The Startup Communication Strategy Azendoo
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The Startup Communication Strategy

Jan 17, 2017

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Page 1: The Startup Communication Strategy

The Startup Communication Strategy

Azendoo

Page 2: The Startup Communication Strategy

From a TRADITIONAL communication

to

an INTERPERSONAL communication

Page 3: The Startup Communication Strategy

I need to attract USERS.

I need to be HEARD and SEEN.

Page 4: The Startup Communication Strategy

But I need to create a RELATIONSHIP with my audience.

I need to build a COMMUNITY a FAMILY.

Page 5: The Startup Communication Strategy

« Traditional Marketing talks at people.

Content marketing talks with them. »

Page 6: The Startup Communication Strategy

From Traditional Marketing to

Content Marketing

- Press Relations

Page 7: The Startup Communication Strategy
Page 8: The Startup Communication Strategy

From Traditional Marketing to

Content Marketing

- Press Relations News Jacking

Page 9: The Startup Communication Strategy
Page 10: The Startup Communication Strategy

« Rediscover Teamwork »

Page 11: The Startup Communication Strategy
Page 12: The Startup Communication Strategy

From Traditional Marketing to

Content Marketing

- Press Relations News Jacking - Blogging

Page 13: The Startup Communication Strategy
Page 14: The Startup Communication Strategy

From Traditional Marketing to

Content Marketing

- Press Relations News Jacking - Blogging Guest Blogging

Page 15: The Startup Communication Strategy

Be an expert on other blogs

Page 16: The Startup Communication Strategy

Invite experts on your blog

Page 17: The Startup Communication Strategy

From Traditional Marketing to

Content Marketing

- Press Relations News Jacking - Blogging Guest Blogging - Events

Page 18: The Startup Communication Strategy

Azendoo Meetups

Paris

Bordeaux

Page 19: The Startup Communication Strategy

From Traditional Marketing to

Content Marketing

- Press Relations News Jacking - Blogging Guest Blogging - Events Speaker

Page 20: The Startup Communication Strategy

Speak up at events

Page 21: The Startup Communication Strategy

From Traditional Marketing to

Content Marketing

- Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships

Page 22: The Startup Communication Strategy
Page 23: The Startup Communication Strategy

From Traditional Marketing to

Content Marketing

- Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships Cross Com

Page 24: The Startup Communication Strategy
Page 25: The Startup Communication Strategy

From Traditional Marketing to

Content Marketing

- Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships Cross Com - Web Marketing

Page 26: The Startup Communication Strategy

Adwords Campaigns

Page 27: The Startup Communication Strategy

Promoted Content

Page 28: The Startup Communication Strategy

From Traditional Marketing to

Content Marketing

- Press Relations News Jacking - Blogging Guest Blogging - Events Speaker - Partnerships Cross Com - Web Marketing Targeted offers

Page 29: The Startup Communication Strategy

Azendoo For Education

Page 30: The Startup Communication Strategy

To sum up

- Humanize your product with your communication

- Your team is your best communication tool - Influence - Create & develop unique relationships - Take the best of your tools

Page 31: The Startup Communication Strategy

To go further

Develop an « enchanted » experience.

Page 32: The Startup Communication Strategy

Azendoo Ambassadors

Page 33: The Startup Communication Strategy

Use powerful 1 to 1 communication tools

Page 34: The Startup Communication Strategy

Thank you !

Fred Castagnac Azendoo CMO [email protected] @fredcastagnac