The Manifest (Contents) What’s in this book, Pilot?
ABOUT THE AUTHOR
Ten years of experience in a few hours
How to standout on Linkedin in 30 minutes
The Online Pilot's Code of Conduct
Take charge and look unique
Choose your VIPs
Get to work!
Top tips from 12 Linkedin Pilots
Set first impressions and stand out
How to give your passengers confidence
10 clever tweaks to your Flight Plan
Polish your shoes!
Strolling to the plane, all heads turn
Settle into the Flight Deck, you’re soon to fly high!
Runway Clearance & …takeoff!
Contact me anytime
Long BONUS stuff at the back
Planning important passenger updates
References & Acknowledgements
Follow Runway Digital
Copyright Page
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ABOUT THE AUTHOR
Samantha Bell is the founder of Runway Digital, a consultancy that since 2006 has provided entrepreneurs and professionals the skills
to standout and grow an audience online.
Before establishing Runway Digital, she worked as a international strategy consultant at Deloitte, KPMG, Telstra, and Finance and
Retail corporations, shaping hundreds of new ideas to commercially sound concepts, and working out ways for people in large
organisations to enjoy their work. She’s worked with over 200 businesses, coached 800+ people, collaborated on over 50 social
media plans and 70 business plans (and reviewed hundreds), across 35 countries.
If you'd like to learn how to increase your personal power online,
checkin at http://RunwayDigital.com .
Dedication
This is dedicated entirely to you. It exists for you to enjoy standing out online.
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Ten years of experience in a few hours In 2006, I discovered social media and started encouraging professionals to cleverly promote themselves and their insights on platforms such as Linkedin. Since then I’ve seen thousands and get excited when I see impressive Linkedin profiles that state credibility and industry status (many are included here as examples). I love helping people see that profile tweaks take less time than expected and that there are great gains too from being able to enjoy a delicious lunch remembering that you don’t need to update your Linkedin profile, through to relevant prospective customers or employers finding you, and beyond. As a business owner, researcher and digital planner, this guide captures all that I have learnt from seeing and reviewing thousands of Linkedin profiles (of employeecareerbuilders, high profile senior leaders, soletrading contractors, entrepreneurs and business owners) over the past 10 years and growing my own profile to 2,000 people, with 10 percent of these being clients. It’s all here so you can do what works for you in somewhere between 30 minutes and a few hours you decide. All so you can standout .
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At Runway Digital, we’re in the business of helping you fly high online by providing useful insights, helping you plan and encouraging you along the way. Through this guide you’re the Pilot charting and preparing your new Linkedin adventures, having a successful takeoff and coursecorrecting along the way. I hope these ideas are useful for you and your business and please email me to tell me about your different point of view if some are not! I agree with clever Derek Sivers, “I’m a student, not a guru.” Now let’s get on with it...
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How to standout on Linkedin in 30 minutes Here’s the first tip:
If you want a quick fix and don’t want to read all of this guide, do these crucial steps now. (And that’s it from me, I promise!)
1.Be clear who you’re aiming to reach who’s going read your profile, who do you want to read it and what will they want to see? Note: if you are a highprofile professional or executive it is worth planning your profile then engaging with a PR professional / your Corporate Affairs team for review prior to your Linkedin profile being public. Also consider resourcing for potentially a high volume of connection requests.
2.Make sure your Linkedin photo is highly engaging. Check it’s close enough to see your face, you look professional for your targeted Linkedin reader, and it has warm tones that captures people’s eyes when amongst other people listed in a Linkedin search.
3.Get yourself a very, very interesting headline. (The headline is located under your name.)
4.Add attractive, fascinating, professional words to your Summary and your first role.
5.Create a bit of mystery in your profile so people will want to know more :)
6.Check your whole profile flows well and there’s no spelling errors.
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Ross Hill’s example below is a great guide for you. It’s providing potential clients and employers a simple, clear, concise, credibility check you can set up a profile like this quickly. Ross has listed his previous roles without detailed explanations in essence, they speak for themselves.
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Well done! That’s it... ...unless you want to grow your contacts through Linkedin, raise your industry status, your credibility, and boost your employment confidence.
If that’s the case, let’s get you kitted up and flying high, Pilot!
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The Online Pilot's Code of Conduct Here at Runway Digital, highflying Linkedin Pilots know:
1.Pilots look great. Present your best, highshine self so plenty of people find you, quickly understand you’re a high flier and wish to fly with you! Raise your profile, your status, and increase your credibility.
2.Mystery creates attraction. Provide teasers for readers so they’ll want to know more. Have your reader feel something.
3.Know where you’re going. Focus, drive Linkedin in the direction of your goals and work smart.
4.If in doubt, use the Flight Deck binoculars ( did someone say “Uhoh!” ). When you don’t know how to do something in Linkedin, do a Google or YouTube search to find the answer.
5.Learn the Linkedin rules and do your maintenance Check Linkedin once a week (more on that later). Learn new tips so you’re easily found and noticed.
Come on into the Pilot's Lounge. You’ve a flight plan to prepare!
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Take charge and look unique First up, create focus. Take a moment to check what you want to achieve with Linkedin.
As an example, I use Linkedin as a credibility check for prospective clients, to contact and stay in contact with colleagues and people I’ve enjoyed working with ﴾and for them to stay in contact with me﴿, to engage on news of business contacts ﴾e.g. congratulating someone who has a new role﴿, to promote Runway Digital work and projects I’m doing, to showcase work and life trends, and to learn about prospective people to hire for Runway Digital. To do this, takes 30mins 2 hours a month. I could do more though this works for me.
Aim to do these questions in 15mins as you’ve more to get to.
❏ Why do I want to improve my Linkedin? e.g. come across as the expert in my industry / find a job and increase views by prospective employers / attract relevant partners / increase sales / engage my ideal client and have them want to do business with me / be found by people looking for my products or services. Make sure it’s relevant to what you want to do next.
❏ How can I free up an hour each week in the first 3 months to do maintenance and ‘lock in’ my learning?
Get ready to standout on Linkedin, continue reading here > > >
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