The Staffing Industry Trends Executive Needs to Know

The Industry Trends Every Staffing

Executive Needs to Know

347MMembers

Create economic opportunity

for every member

of the global workforce

Our vision

Create economic opportunity

Realize your dream jobFind work Be great at what you do

THE ECONOMIC GRAPH

Connecting talent with opportunity

at massive scale

The world is

changing fast…Candidates & Clients

MoreConnectivity

MoreChoice

MoreChannels

1980’s 1990’s 2000’s 2010’s

FilingCabinet

Recruiters

OfflineDatabase

JobChannels

SocialMedia

Social mediais here to stay, embracingits power is the key

1 Source: Harvard Business Review, “The End of Solution Sales”, July

2012

57%

of the decision to ‘buy’is now made before any

commercial contact with your business1

are passive and not

looking to move

75%

60%

of them are open

to opportunity!!

The best recruiters

act like marketers

Social media keeps the conversation going1

…because you need to nurture your audience

Sales is one-to-one, marketing is one-to-many2

We recommend

3 simple steps

Your followers &

your brand

Nurture your target

audiences

Do what you do

best

Build Engage Recruit

For three key audiences

Reach Engage

Differentiate your

talent brand

In the online

ecosystem

On talent strategies

in the digital era

Educate

Your followers &

your brand

Build

Professional networks & word of mouth grow as top channels for promoting brand

Source: 2015 Global Recruiting Trends.

Building your personal brand & online identity

Recruiters have 10xmore traffic than the average member

10x

of page views are members looking at members

76%

Activity on LinkedIn is viewing members’ profiles

#1Engaging Picture

Descriptive Headline

Essential Links

Custom Public Profile Link

Compelling Summary

Take the reins on others’ first impression of you

And your firm’s identity, too

Add a logo and an image

Add specialties

Speak to your target audiences

Creating ‘followers’ will

fuel your success

? ? ?

? ? ?

? ? ?

What good is a poston Facebook if you

have no friends?

Members are 61% more likely to share information as a result of following your company

61%

95% Followers are 95%

more likely to respond to an InMail

79% of members are interestedin job opportunities from companies they are following79

%

Nurture your target

audiences

Engage

Cut through the noise

Keys to great content

Keys to great content

Link to Video

CAREER CONTENT COMPANY

Content mix: Rule of 3 Cs

Companies that post at least one status update

on LinkedIn per week get:

Leverage Company Status Updates

More job views20%

More applications25%

Leverage Company Status Updates

Be visible, add value, don’t sell

Research and visit where candidates and clients spend their time

Find out what they value

Engage in interactions to build trust and reputation

Keep your audience in mind

Bring customers & candidates through the funnel to action

Do what you do

best

Recruit