www.SolutionMarketingBlog.com © 2009-2012 p1 Solution Marketing Framework Strategy, Metrics Place Product Pro- motion Price Company Customer --- Pain Points Solution Access Education & Engagement Value so·lu·tion mar·ket·ing noun \sə-ˈlü-shən\ˈmär-kə-tiŋ\ The process of defining, educating, and providing access to complete and integrated solutions that deliver value by helping customers to solve their problems. Based on SIVA model by Dev & Schultz
The Solution Marketing Framework
Jan 22, 2015
The Solution Marketing Framework
www.SolutionMarketingBlog.com
2012
Please feel free to download, print and share with colleagues.
www.SolutionMarketingBlog.com
2012
Please feel free to download, print and share with colleagues.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
- 1. Solution Marketing Framework Strategy, Metricssolution Solution Product marketingnoun s-l-shnmr-k-tiEducation &Access Place Pro- The process of defining, educating,Engagement Customer motion and providing access --- Company Pain to complete and integrated solutions Points that deliver value by helping customers to solve theirPriceValue problems.Based on SIVA modelby Dev & Schultz 2009-2012 www.SolutionMarketingBlog.com p1
2. Customer-Centric SolutionServices solutionnoun s-l-shn UserBusiness definition: A complete and integrated offering that includes everything required to Tech- solve a customer problem.nology Process Customer--- PainPoints Resources Content/ DataSolution Marketing ProsLinkedIn Grouplinkedin.com/groups?gid=1826720SolutionMarketingBlog.comSteve Robinss.robins [at] SolutionMKT [dot] com 2009-2012www.SolutionMarketingBlog.comp2
Related Documents
