The Soft Stuff is the Hard Stuff

Page 1 <img data-url='document/the-soft-stuff-is-the-hard-stuff.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: The Soft Stuff is the Hard Stuff' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022052622/5592327a1a28ab492f8b471f/html5/thumbnails/1.jpg' width='140' height='200' /> The Soft Stuff is the Hard Stuff

Roger Lawrence@Rog42

Page 2 <img data-url='document/the-soft-stuff-is-the-hard-stuff.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: The Soft Stuff is the Hard Stuff' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022052622/5592327a1a28ab492f8b471f/html5/thumbnails/2.jpg' width='140' height='200' /> “Shall we play a

game?”

Page 3 <img data-url='document/the-soft-stuff-is-the-hard-stuff.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: The Soft Stuff is the Hard Stuff' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022052622/5592327a1a28ab492f8b471f/html5/thumbnails/3.jpg' width='140' height='200' /> “There are only two industries that refer to their customers as ‘users’.”Passion Excellence

$

Page 4 <img data-url='document/the-soft-stuff-is-the-hard-stuff.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: The Soft Stuff is the Hard Stuff' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022052622/5592327a1a28ab492f8b471f/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/the-soft-stuff-is-the-hard-stuff.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: The Soft Stuff is the Hard Stuff' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022052622/5592327a1a28ab492f8b471f/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/the-soft-stuff-is-the-hard-stuff.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: The Soft Stuff is the Hard Stuff' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022052622/5592327a1a28ab492f8b471f/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/the-soft-stuff-is-the-hard-stuff.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: The Soft Stuff is the Hard Stuff' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022052622/5592327a1a28ab492f8b471f/html5/thumbnails/7.jpg' width='140' height='200' /> Discover

Page 8 <img data-url='document/the-soft-stuff-is-the-hard-stuff.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: The Soft Stuff is the Hard Stuff' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022052622/5592327a1a28ab492f8b471f/html5/thumbnails/8.jpg' width='140' height='200' /> Master

Page 9 <img data-url='document/the-soft-stuff-is-the-hard-stuff.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: The Soft Stuff is the Hard Stuff' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022052622/5592327a1a28ab492f8b471f/html5/thumbnails/9.jpg' width='140' height='200' /> Influence

Page 10 <img data-url='document/the-soft-stuff-is-the-hard-stuff.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: The Soft Stuff is the Hard Stuff' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022052622/5592327a1a28ab492f8b471f/html5/thumbnails/10.jpg' width='140' height='200' /> Discover. Master. Influence.

The Soft Stuff is the Hard Stuff

Career