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Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected] The Social-Web-Pattern in E-Commerce
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The Social Web Pattern in E-Commerce (by Marcel Weiss)

Nov 01, 2014

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Page 1: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Social-Web-Pattern in E-Commerce

Page 2: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Content

● What is the Social-Web-Pattern?● Social-Web-Pattern in E-Commerce

Page 3: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Social Web and its pattern

Page 4: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Social-Web-Pattern● The Follower-Principle● The Stream: Newsfeed, Activity Streams● The One-Click-Gesture● Share-Connection to other webservices

Page 5: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Social-Web-Pattern● The Follower-Principle● The Stream: Newsfeed, Activity Streams● The One-Click-Gesture● Share-Connection to other webservices

Page 6: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Follower-Principle

Page 7: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Follower-Principle

● Asymmetrical connections● Personalisation baked in● → Two-sided markets/platforms

Page 8: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Social-Web-Pattern● The Follower-Principle● The Stream: Newsfeed, Activity Streams● The One-Click-Gesture● Share-Connection to other webservices

Page 9: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Stream

Page 10: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Stream

● Activity Streams, Newsfeed● In chronological order● Commentable● Like Email; the Inbox is still the ultimate stream

Page 11: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Stream

In-Stream-Information: Quora, disqus

Page 12: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Social-Web-Pattern● The Follower-Principle● The Stream: Newsfeed, Activity Streams● The One-Click-Gesture● Share-Connection to other webservices

Page 13: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The One-Click-Gesture

Page 14: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The One-Click-Gesture● A gesture, the smallest unit of active action

onlineUsed for: ● redistribution● aggregation● 'charts'

Page 15: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The One-Click-Gesture● Personalisation: Facebooks Like-data● A better data basis for understanding the users

and their preferences

● Other examples: foursquare-checkins, flattr

Page 16: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

One-Click-Gesture on Amazon

Page 17: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Social-Web-Pattern● The Follower-Principle● The Stream: Newsfeed, Activity Streams● The One-Click-Gesture● Share-Connection to other webservices

Page 18: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Share-Connection to other webservices

Source: http://blog.louisgray.com/2011/03/your-app-is-not-complete-until-you-can.html

Page 19: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Share-Connection to other webservices

● Visibility● Virality● Per-Item-Option● etc.

Page 20: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Share-Connection to other webservices

Page 21: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Social-Web-Pattern in UseMobile photo apps: Instagram

Page 22: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Social-Web-Pattern in UseNewsaggregators: Tracked.com

Page 23: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Social-Web-Pattern in UseQ&A-Sites: Quora

Page 24: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Social-Web-Pattern in E-Commerce

● Groupon Stores● Etsy

Page 25: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Groupon Stores

Page 26: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Groupon Stores

Page 27: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Groupon Stores

Page 28: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Groupon Stores

● Self serve● Users can follow stores

Page 29: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Groupon Stores

Opportunities and challenges:● Followers as bargain hunters● Redistribution within Groupon with One-Click-

Gesture● Stream/Newsfeed on site

Page 30: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Groupon StoresRedistribution through One-Click-Gesture & data:● Deals bought by friends● (popular) deals from merchants who are being

followed by friends● Local popular deals ('trending deals')● Deals bought by similar users (with similar

followed merchants, with similar buying behavior)

Page 31: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Etsy: Circles and Activity Feed

Page 32: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Etsy: Circles and Activity Feed● „Add to your Circle“ = Follow● Followed sellers listing a new item● Friends favorites● Notification when own item is featured in

treasury list● Sales

Page 33: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Social-Web-Pattern in E-Commerce

● Blippy● Hollrr

(soon to be relaunching)● The Twitter for shopping?

Page 34: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

What to keep in mind● What do you want to accomplish● What informations do users want to know

(how, when)● What is the connection between the multiple

sides of users on your platform● Stream front and center● ...

Page 35: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

The Social-Web-PatternSources

● http://www.diigo.com/user/marcel/social-web-pattern

Page 36: The Social Web Pattern in E-Commerce (by Marcel Weiss)

Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]

Thank You!