Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected] The Social-Web-Pattern in E-Commerce
The Social Web Pattern in E-Commerce (by Marcel Weiss)
Nov 01, 2014
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Social-Web-Pattern in E-Commerce
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Content
● What is the Social-Web-Pattern?● Social-Web-Pattern in E-Commerce
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Social Web and its pattern
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Social-Web-Pattern● The Follower-Principle● The Stream: Newsfeed, Activity Streams● The One-Click-Gesture● Share-Connection to other webservices
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Social-Web-Pattern● The Follower-Principle● The Stream: Newsfeed, Activity Streams● The One-Click-Gesture● Share-Connection to other webservices
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Follower-Principle
● Asymmetrical connections● Personalisation baked in● → Two-sided markets/platforms
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Social-Web-Pattern● The Follower-Principle● The Stream: Newsfeed, Activity Streams● The One-Click-Gesture● Share-Connection to other webservices
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Stream
● Activity Streams, Newsfeed● In chronological order● Commentable● Like Email; the Inbox is still the ultimate stream
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Stream
In-Stream-Information: Quora, disqus
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Social-Web-Pattern● The Follower-Principle● The Stream: Newsfeed, Activity Streams● The One-Click-Gesture● Share-Connection to other webservices
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The One-Click-Gesture● A gesture, the smallest unit of active action
onlineUsed for: ● redistribution● aggregation● 'charts'
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The One-Click-Gesture● Personalisation: Facebooks Like-data● A better data basis for understanding the users
and their preferences
● Other examples: foursquare-checkins, flattr
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Social-Web-Pattern● The Follower-Principle● The Stream: Newsfeed, Activity Streams● The One-Click-Gesture● Share-Connection to other webservices
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Share-Connection to other webservices
Source: http://blog.louisgray.com/2011/03/your-app-is-not-complete-until-you-can.html
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Share-Connection to other webservices
● Visibility● Virality● Per-Item-Option● etc.
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Share-Connection to other webservices
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Social-Web-Pattern in UseMobile photo apps: Instagram
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Social-Web-Pattern in UseNewsaggregators: Tracked.com
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Social-Web-Pattern in UseQ&A-Sites: Quora
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Social-Web-Pattern in E-Commerce
● Groupon Stores● Etsy
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Groupon Stores
● Self serve● Users can follow stores
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Groupon Stores
Opportunities and challenges:● Followers as bargain hunters● Redistribution within Groupon with One-Click-
Gesture● Stream/Newsfeed on site
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Groupon StoresRedistribution through One-Click-Gesture & data:● Deals bought by friends● (popular) deals from merchants who are being
followed by friends● Local popular deals ('trending deals')● Deals bought by similar users (with similar
followed merchants, with similar buying behavior)
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Etsy: Circles and Activity Feed
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Etsy: Circles and Activity Feed● „Add to your Circle“ = Follow● Followed sellers listing a new item● Friends favorites● Notification when own item is featured in
treasury list● Sales
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
Social-Web-Pattern in E-Commerce
● Blippy● Hollrr
(soon to be relaunching)● The Twitter for shopping?
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
What to keep in mind● What do you want to accomplish● What informations do users want to know
(how, when)● What is the connection between the multiple
sides of users on your platform● Stream front and center● ...
Marcel Weiß (Exciting Commerce, neunetz.com) contact: [email protected]
The Social-Web-PatternSources
● http://www.diigo.com/user/marcel/social-web-pattern
Related Documents
