The Social Update Emerging Tools in Social Medianys.shrm.org/sites/nys.shrm.org/files/2016 Council... · The Social Update Emerging Tools in Social Media Joel Peterson Communicaons

TheSocialUpdateEmergingToolsinSocialMedia

JoelPetersonCommunica1onsDirectorNYStateSHRM&ChiefOpera1ngOfficerGoshowArchitects

Agenda•  Introduc1on•  Who’sintheRoom?•  EmergingTrendsinSocialMediaRecrui1ng•  EmergingToolsinSocialMediaRecrui1ng•  ExamplesofHowtouseEmergingTools•  FinalPointstoPonder•  Q&A(therewon’tbe1me.#sorry)

Hello!

•  ChiefOpera1ngOfficerGoshowArchitects

•  Communica1onsDirectorNewYorkStateSHRM

•  10yearsbuildingthepeoplewhobuildthebuildings

Hello!•  MemberoftheIBMFuturistThinkTankgroup

•  Official#SHRM16Blogger•  SmartStagePresenta1on:“Crea1ngContentforSocialMedia.”

•  VolunteerCaptainNewYorkStateSpecialOlympics

EmergingTrendsinSocialMediaRecrui;ng

EmergingTrendsinSocialMediaRecrui;ng

•  Inthecurrentjobmarket,candidateshavemoreop1onsthanEmployersdo

•  10,000BabyBoomersleavetheworkforceeachday.

•  34%oftheworkforceareGenXers.

•  36%oftheworkforceareMillennials.

EmergingTrendsinSocialMediaRecrui;ng

•  Candidateshavemoreop1onsthanEmployersdo

•  Themostsuccessfulrecrui1ngtoolsareEmployeeReferralsandCompanyWebsites

•  Showmore,tellless.

EmergingToolsinSocialMediaRecrui;ng•  Doesyourcompany

useit’swebsiteEFFECTIVELYtotellit’sstory?

•  DoesyourcompanyhaveanACTIVELinkedinCompanypage?

•  DoesyourcompanyhaveanACTIVEGlassdoorprofile?

EmergingToolsinSocialMediaRecrui;ng

LinkedInProfiles,CompanyPages

•  CandidatesonthegocanchecktheirLinkedInprofileontheirphonewheneverandwherevertheyare.

•  MakesureyourLinkedInCompanyPageisac1veandhasup-to-dateinfo.

•  Checkyourjobpos1ngsonyourmobilephonetoensurealltheinfoyouwanttocandidatestoseeshowsproperly.

LinkedInJobs

•  UseLinkedInGroupsregularlytopostrelevantinforma1onthatpassivecandidateswillconnectwith.

•  Groupsareagreatresourceforyoutoconnectwithcolleaguesandcandidates.

LinkedInGroups

EmergingToolsinSocialMediaRecrui;ng

•  Shigyourcompany’sfocusfromjobspecsanden1cinginmailstotellingastorythatahractsthetalentyouseek.

•  U1lizemorevisualsthantext:photos,videos.

•  Useengagementtoolstoconnectwithcandidates.

EmergingToolsinSocialMediaRecrui;ng

•  Useofmul1pleplajormsincreasesthevarietyofviewers

•  Askyournewesthireswheretheywereengagedthroughoutthejobsearch.

•  Connectwiththemwheretheyaremostac1ve.

TimetoGoMobile!

•  90%ofjobseekersusetheirphonestosearch.

•  50%ofallsocialmediaac1vitycomesfromamobiledevice.

•  75,000oftheworkforcebelievesifit’snotontheirphoneitdoesn’texist.

•  70%dropoffrateifcompaniesdonothaveamobileapplica1on.

•  50%ofemployersbelievetheirmobileapplica1oniseffec1ve.

•  60%ofcandidateswon’tfilloutanapplica1onthattakesover20minutes.

The8SecondRule

UseTwiherJobCardstoexpandtweetlife

TargetTwiherjobseekers

Targetspecifickeywords,loca1onsorlanguages

AveragelifecycleofaTweetis5minutes

EmergingToolsTwiIerCards

EmergingTools

Instagram

• Mobile• Instant• Storytelling

Periscope

Snapchat

•  Instagramisaphotoandvideo-sharingsocialnetworkingappusedbyover400millionpeople.

•  It’suserstakepicturesandvideos,andsharethemeitherpubliclyorprivatelyontheapp,aswellasthroughavarietyofothersocialnetworkingplajorms.

•  Instagramusersviewmorethan70millionvideosperday.

EmergingToolsInstagram

•  Snapchatisaphotomessagingappusedby100million

people.•  It’suserstakephotos,recordvideos,addtextanddrawings

andthensendthemtoacontrolledlistofrecipients.EachSnaphasashelfliferangingfrom1to10secondsbeforetheydisappear.Thesevariousimagesandvideoscanbecollectedinto“Stories”whichareviewablefor24hoursbeforedisappearing.

•  Snapchatusersviewmorethan7billionvideosperday.

EmergingToolsSnapChat

•  Periscopeisalive-streamingappusedby10millionpeople.

•  It’susersbroadcastmessagesorhavevideoconversa1onslivethroughtheiriPhoneorAndroid.Youcanmakemessagespublicorprivatebecauseitisbasicallyyourownbroadcas1ngsta1on.Essen1ally,youcangolive“onthego”any1meandanywhere.

•  Periscopeusersview1.85millionbroadcasts(orScopes)perday.

EmergingToolsPeriscope

•  Employeeadvocacyisatermusedtodescribetheexposurethatyouremployeesgenerateforyourcompanyusingtheirownonlinetoolsandnetworks.

•  Thesedays,socialmediaisthemainmediumforemployeeadvocacy.

•  Employeeadvocacygrowsoutofculture,nottechnologyormarke1ng.

•  Onlyculturesrootedintrustdoemployeeadvocacywell.•  Ifyouremployeesaren’tyourbiggestadvocates,youhavea

problemmuchbiggerthansocialmedia.•  Peoplewilltrustyouremployeesmorethantheytrustyour

companybrand…providedyouremployeesaregiventhetrustandtherighttoolstoshareyourcontentfreely,outoftheirownwill.

EmergingToolsEmployeeAdvocacy

Givecandidatesaccessto

•  ProjectProgressPhotosvia•  Officesocialeventsvia•  Conversa1onswithkeyinfluencersvia•  OrwhynothaveyourEmployeeAdvocatesdoitforyou!

EmergingToolsHowToUse

CreateYourSocialMediaRecrui;ngRoadmap

Whatisyourmessage?

Whattoolsareyou

comfortableusing?

Whatresourcesareavailable?

Reviewyourroadmapattheendofeveryyear!

PointstoPonderaboutSocialMediaTools

•  Don’texpectresultswithoutbuildingarela1onshipfirst

•  Alwayspostrelevantcontent•  Don’tpostun1lyouunderstandyourtargetaudience

•  Alwayshaveaclearmessageandplaninmind

•  Thebiggestfauxpasinsocialmediarecrui1ngisnotusingsocialmediaatall

Q&A

ContactInfo

JoelPeterson

2122423735

[email protected]

@joelyoh