The Social Revolution

Page 1 <img data-url='document/the-social-revolution.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: The Social Revolution' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/1.jpg' width='140' height='200' /> THE SOCIAL REVOLUTION

How technology transforms the way individuals and organizations relate

Page 2 <img data-url='document/the-social-revolution.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: The Social Revolution' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/2.jpg' width='140' height='200' /> BENEATH THE SURFACESOCIAL MEDIA

Page 3 <img data-url='document/the-social-revolution.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: The Social Revolution' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/3.jpg' width='140' height='200' /> A NEW MODEL OF COMMUNICATIONDISRUPTION

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Page 5 <img data-url='document/the-social-revolution.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: The Social Revolution' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/5.jpg' width='140' height='200' /> MANY-TO-ONEINTERACTIVE

Page 6 <img data-url='document/the-social-revolution.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: The Social Revolution' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/6.jpg' width='140' height='200' /> MANY-TO-MANYCOMMUNITY

Page 7 <img data-url='document/the-social-revolution.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: The Social Revolution' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/7.jpg' width='140' height='200' /> CONSUMERS TO CO-CREATORSNEW ROLES

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Page 9 <img data-url='document/the-social-revolution.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: The Social Revolution' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader034.cupdf.com/reader034/viewer/2022051411/544152ebafaf9f5e208b46c4/html5/thumbnails/9.jpg' width='140' height='200' /> CONTROL TO COLLABORATENEW RELATIONSHIPS

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PERSUASIONBROADCAST

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CONTRIBUTIONSOCIAL

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SOCIAL SYSTEMSBRAND GRAVITY

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The Social Revolution

Business

social revolution

organizations

communication

brand

customers

engagement

individuals

push