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Transcript
The Social Officer:Connecting Cops and
Civilians Using Social Media
Presentation will be available at for download at slideshare.com/cikmarketing
following the presentation.
Presented by Chantielle KennedyFounder, CIK Marketing
Definition:Social media platforms are primarily Internet and mobile-based tools for sharing and discussing information among human beings.
Social media marketing programsusually center on efforts to create unique and relevant content that attracts attention and encourages readers to share it with their social networks.
A message spreads from user to user and presumably resonates because it is coming from a trusted source, friend, family, or community member.
Stand Out in a Crowd of Marketing MessagesConsumers can easily tune out advertising, corporate messages - information that is being shared by a police service warrants a second look and will more than likely be considered
One Post – Four Methods of ContactOfficer Bob posts an important news release to the Small Town Police service website. As soon as he clicks publish the news release is instantly:
“Before messaging must come social intelligence, a way to understand the situation through the eyes of those experiencing it. Victims, witnesses, volunteer responders,
reporters and others describe large-scale emergencies via short- or long-form written narrative, images and video uploaded to a wide variety of social networks, including but not limited to Twitter, Facebook, YouTube, local and regional blogs, and even the
comments section of online news articles.”
- Christa Miller (Social Crisis Response published in the February 2011 issue of officer.com)
During the G8/G20 summits in Toronto the Toronto Police Services (TPS) stationed two officers rotating in 12-hour shifts in order to monitor Twitter, YouTube and other social sites on a 24-hour basis.
- tracked protestor movements- received tips from the public - monitored what traditional media was reporting
The information was used for investigations, intelligence and public communication.
- crafted primarily with company (police service) protection in mind.- eliminate confusion on the part of officers, making it safe for them to engage in social media (both when they’re on and off duty)
Fighting Crime with Social MediaCriminals are stupid
Technology only amplifies this.Case in point:
Fugitive busted after accepting friend request Alleged fraudster added former Justice Department official to friends list
Maxi Sopo did two things that are never a good idea when you're on the run from authorities: He started posting Facebook updates about how much fun he was having — and added a former Justice Department official to his list of friends.
Criminals believe there is a degree of anonymity online – they use social networks to brag about their crimes assuming they will never be caught. Cellphones and digital cameras only increase the urge to document the crime and share it.
Undercover work can be done to catch criminals
BUTMost of the time a simple search for a suspects name will pull up their profile
complete with phone number and home address!
Double edged sword: Officers are creating fake profiles to befriend criminals… criminals are creating fake profiles to befriend cops – Be Careful!
Check personal privacy settings, especially on Facebook
• YouTube averages 3.7 billion searches a month (March 2010) [Google fields about 11 billion a month, while Yahoo handles roughly 2.6 billion]
Law enforcement agencies are using YouTube to help catch criminals.• Detective Sergeant Jorge Lasso of Hamilton, Ontario, is believed to be the first officer to pot surveillance footage on YouTube in order to aid in an investigation (Source The NY Times, 2006).
• Officers now post screen shots and video, on Facebook, Twitter, YouTube, and Flickr in order to find new leads and appeal to the public for assistance.
Social Media Inside the ServiceSocial networking tools can be used within a police service in order to increase productivity and communications.
TwitterCreate private profiles to “chat” amongst officers – tweets are protected from the outside world, but officers are able to share links and information quickly and succinctly.
BlogsAn internal blog is a great way to inform department members about upcoming events, post new procedures, and solicit feedback from officers
Podcasts and VideosEnhance professional development courses with video and audio that can then be shared via an intranet system.
Facebook GroupsCreate private events for department events – post pictures, share links, create a more communal feel inside your service.
Create Your Own Social Network Tools like Team Lab, Sosius, and Podio are workflow management tools that include social networking tools and applications. These private social networks can be customized and used for a variety of purposes within your police service or within smaller departments to increase your workflow, easily share information, and protect important data.
Times are changing – in an increasingly tech-savvy age, police services need to adapt to the times and start utilizing available resources.
“If you’re in business and you want to see your business grow and expand and service your customers and clientele, you have to change with the time. Law enforcement is no
different. It is a customer-service oriented organization.”
- George Erwin Jr., Executive director of the N.C. Association of Chiefs of Police.
(source: “Police using social media more to talk with public”, Starnewsonline.com)
Vancouver Police Department - Behind The Blue Line blog • what it is like to work for the VPD• how ‘the job’ has changed the author’s view of things • helps bring the VPD closer to the community by developing a relationship between blog readers and the author Cst. Glendinning.
Boca Raton Police Department - VIPER project • a community policing program to fight crime and provide an interactive platform to engage with the public• use social media for educational purposes – crime reports, traffic updates, safety advice, and crime prevention tips
Saanich Police Department - Podcasts•quick updates regarding important recent issues• crime prevention and safety tips • unsolved crimes podcast to keep cold cases in the eye of the public.
Chatham-Kent Police Service – CKPS Facebook Page• Community forum where civilians can interact with an officer• ask questions – discussion area• Stats: Since launch (May 2010)
• 569,787 post views• 2,220 feedbacks (comments, likes)• 1,019 fans• 67% are female
Age of Fans• 3.9% (13-17) • 13.4% (18-24)• 22.2% (25-34)• 25.1% (35-44) • 21.1 % (45-54)• 10.4% (55+)
An August 2009 survey of 1,058 adults, commissioned by the Red Cross, suggested that more people turn to social media even before 911.
• 44% would ask other people in their online social network to contact authorities. • 35% would post a direct request for help on a response agency's Facebook page. • 28% would send a direct Twitter message to responders. • 69% said that emergency responders should monitor social media sites in order to send help quickly. • 50% believe agencies are already responding to social calls for assistance. • 74% expected help to come less than an hour after their tweet or Facebook post.
September 2009 – Two girls trapped in an Adelaide (Australia) storm sewer drain post a called for help on Facebook rather than ring the authorities
March 2011 – Unable to safely use the phone to call 911, a 15-year-old boy turned to Facebook to post a call for help as his mom was attacked inside their St. Paul (Minnesota) home.
SwiftRiver is a free and open source platform that helps people make sense of a lot of information in a short amount of time. The SwiftRiver platform was born out of the need to understand and act upon a wave of massive amounts of crisis data that tends to overwhelm in the first 24 hours of a disaster. (Source http://swift.ushahidi.com/)
Law Enforcement 2.0 LinkedIn Grouphttp://connectedcops.net/http://cops2point0.com/http://www.officers.comhttp://michaelvallez.com/http://crisiscommscp.blogspot.com/