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The Social Journal Where are we going, and why are we in this handbasket? Dorothea Salo George Mason University STM Innovations Seminar 1 December 2006 Photo credit: http://flickr.com/photos/dr_pete/80464938/ Photo credit: http://flickr.com/photos/dr_pete/80464938/
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Page 1: The Social Journal

The Social JournalWhere are we going, and why are we in this handbasket?

Dorothea SaloGeorge Mason UniversitySTM Innovations Seminar

1 December 2006

Photo credit: http://flickr.com/photos/dr_pete/80464938/Photo credit: http://flickr.com/photos/dr_pete/80464938/

Page 2: The Social Journal

What was a journal?• Communication tool

• Overcome geographic dispersion

• Build a discourse community out of a topic of interest

• Expand the reach of scientific thought beyond the gentleman-scholar

• Build the market for science books

• Not...• A career tool for scholars

• Quality control

• A profit center

• An in-group/out-group divider

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Sir Isaac Newton

For believe me Sr I doe

not onely esteem it a d

uty to concurr

e wi" "em

in ye promotion o

f reall knowled$, but a

great p%vele$ "at in&ead of

exposing 'sc(rses to a p

reju'c’t & censo%

(s multitude (by wch

means many tru"s have

been bafled &

lo&) I may wi" freedom a)ly

my self to so ju

'ci(s & impa*iall an Assembly

Page 4: The Social Journal

What changed?

• Professionalization of research• Standards!

• Authority!

• Production quality! (And its associated costs.)

• Tenure!

• “The scholarly record”

• Emergence of disciplinary boundaries

• $$$... $$$$$$$... $$$$$$$$$$$$$$!!

Photo credit: http://flickr.com/photos/zemoko/172174697/

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Journal as identity marker

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But all of that conversational energy

had to go somewhere...

Page 7: The Social Journal

LISTSERVs

Usenet

Weblogs

Bulletin boards

WWW

Grey literature

Preprints

RSS feeds

Instant Messenger

Email

CiteULike

Online conferenc

es

Page 8: The Social Journal

For all th

e years yo

u and I ha

ve been in

the profe

ssion, the

only

way we cou

ld "talk"

to each ot

her was if

we worked

together,

if we

wrote to e

ach other,

if we wen

t to ALA c

onferences

. Or if w

e wrote

an article

or a lett

er an edit

or would p

ublish. *A

fter* it w

as

edited, of

course. W

hat we kne

w about wh

at was hap

pening in

other

libraries,

about wha

t others w

ere thinki

ng, was fi

ltered thr

ough

the librar

y press.

And there

was always

a time la

g. And a

space

crunch.

Conversation

The role of gatekeeper is not in jeopardy;

it's gone. Cyberspace has blown it away.

The power to edit the words and ideas that

go out is gone; cyberspace has erased it.

How we learn what's happening is

continuing to change, so rapidly that even

LJ's new site has not quite figured out

how to get ahead of the breaking news.

http://lists.webjunction.org/wjlists/publib/1997-February/078155.htmlEdito

rs of the

library pr

ess were t

he gatekee

pers of th

e

conversati

on, and of

the ideas

in the fo

rm of arti

cles put

before us.

The edit

orial was

always the

last word

.

—Mary Jane Anderson

Page 9: The Social Journal

So now what?

Page 10: The Social Journal

Don’t do this!“It is reasonable to ask whether lay members of the public—taxpayers whose hard-earned dollars helped to support this research—will gain from their reading of this article any better understanding of the research results. Some certainly will, but I suspect that most will not. For those who do want access, however, many options are available—a reprint request to the author, electronic access through a library, or purchase (for a nominal fee) directly from the APA website.”

—Stephen BrecklerAmerican Psychological Association

“Open Access and Public Understanding”APA Online, April 2006

• Do not cut off conversations!

• Resist the temptation to play gatekeeper!

• Do not insult your readers, both actual and potential!

• Do not assume that your current audience is your entire audience!

Page 11: The Social Journal

Your advantage over us

Library Society

Page 12: The Social Journal

Sine qua non• If your articles don’t have short, reliable URLs...

• If you’re not producing TOC newsfeeds...

• If your article metadata doesn’t work with...• RefWorks / EndNote

• Metasearch

• OpenURL

• COinS / unAPI

• Connotea

• CiteULike

• Zotero

• But what’s the use?Photo credit: http://flickr.com/photos/yotophoto/126295852/

Page 13: The Social Journal

Tracking, citing, using

• “I read something a couple weeks ago...”

• “Didn’t somebody write an article about...?”

• “Hey, did you see...”

• “Argh, where’s that citation?!”

• They’ll talk about you and cite you if you make it easy!

• They’ll hate you or ignore you if you don’t.

Page 14: The Social Journal

Filtering

• Too much stuff! What’s new, what’s hot? What’s just a retread?

• What are the experts reading?

• What are my colleagues reading?

• What do I think my colleagues ought to read?

• What do I want to read later?

• This is good; what else is like it?

Page 15: The Social Journal

Collaborative filtering• Tagging, “folksonomy”

• Lets people use their own mental models and vocabulary, not some librarian’s

• Lets people know what people they respect are reading

• Reviewing• “Open peer review”

• Really collaborative revision

• Recommending, making connections

• Discussing: the webchat

Photo credit: http://flickr.com/photos/sonofgroucho/252398894/

Page 16: The Social Journal

Egoboo• Visibility!

• Vanity surfing

• Personal contact

• Professional networking

• More than just impact factors!

• More than just citation tracking!

• So...• Offer your authors download stats

• Offer ways to connect authors and readers

• Use your authors’ talents!

Photo credit: http://flickr.com/photos/leonardlow/253735058/

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The Future

Page 20: The Social Journal

Thank [email protected]: gmumars

Slides: http://mars.gmu.edu/