The Social Enterprise: Using Social Media to Connect and Communicate your Message

RMUG 2015Laramie County Community College

Cheyenne WY

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The Social Enterprise: Using Social Media to Connect & Communicate your Message

Kent Brooks


Computer Mediated tools which allow people to create, share or exchange information, ideas and media in virtual communities and networks.

-Wikipedia

What is Social?

-2015 Top 15 ebizMBA.com

social sites


To me… Facebook is more Personal, Twitter is News & Business, Linkedin is News + Business + a Job Board, Pinterest are Wants and Instagram is Vanity


Blogging?

Kentbrooks.com (tech)

Bacacountyhistory.com (local history)


-Mark Nowotarski 2011

http://bit.ly/1BW0q0e

The Growth of Social


http://bit.ly/1GOzFv3


Confession…

I am mostly a conference Tweeter


Why Twitter is fundamentally different than other tools.


If these leaders are using these tools … you need to know why…


…and copy their best practices


Two of the Best in Higher Ed

@MCCPresident = Monroe Community College - SUNY #CollegePresident

@landryst = Seton Hall #CIO


Perspective from the Top…

“I Tweet a lot about all the inspiring things that are happening on my campus “ -@MCCPresident

https://twitter.com/MCCPresident



“I never tweet anything I wouldn’t say in a board meeting” @MCCPresident




“I wouldn’t tweet anything I wouldn’t want my face next to” @MCCPresident





“Twitter amplifies and promotes college brand ” @MCCPresident




ARCHIVE

All of these great tips and more are archived in my Twitter feed

https://twitter.com/kentbrooks


The Anatomy of an Account


Organizational Use?

Seton Hall uses Twitter to help filter Help Desk support requests and share information


Other Thoughts and Tips

If your going to be out on social be ready to respond



Never get in an argument on Twitter… nobody wins



Never get in an argument on Twitter… nobody wins



Think of Twitter as a Professional Development Center


Your Thoughts?


Any Questions?Kent Brooks

Casper [email protected]

307 268 2703@kentbrooks

Questions

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mailto:[email protected]

The Social Enterprise: Using Social Media to Connect and Communicate your Message

Social Media

college brand

kent brooks casper college

social media

i wouldnt tweet

twitter feed https

social enterprise

growth of social

social sites