The Social Employee and the Social Enterprise in Asia

4/1/2014

1

1

TRANSFORMING TALENT ACQUISITION THROUGH

SOCIAL MEDIA 1

2

3

Social professional networks are increasingly impacting quality of hire

Employer branding is both a competitive threat and a competitive advantage

Companies are figuring out the mobile recruiting terrain

3 most important global trends shaping the future of recruiting

4/1/2014

2

Quality of hire

Get the right people on the

bus and in the right seat

Jim Collins

Cost to hire

Time to hire

Our Mission

Connect the world’s professionals to make them more productive and

successful

4/1/2014

3

Connecting talent with opportunity at massive scale

+

Engage the BEST talent, not just active job seekers

14

20%Semi-active

& active

80%Passive

& Super-Passive

Active CandidatesWork on their job search

Active CandidatesWork on their job search

Passive CandidatesWork on doing their jobs better

Passive CandidatesWork on doing their jobs better

15

StrategicStrategic

We are transforming the way companies engage Talent

16

Emerging

Foundational

Traditional

People Talent

ReactiveTransactional RecruitmentHigh Cost

Quantity = Active

ProactiveSourcing & BrandingEfficient & Effective

Quality = Passive

Emerging

Foundational

Traditional

Current Recruitment Trends

With hiring increasing faster than budgets, talent leaders must be more strategic with their resources

Global Hiring Volume Global Hiring Budgets

Increase

Same

Decrease

14%

27% 24%

45%

43% 48%

41%

30% 28%

0%

20%

40%

60%

80%

100%

2011 2012 2013

15%

28%21%

35%

34%

36%

50%

38%43%

0%

20%

40%

60%

80%

100%

2011 2012 2013

4/1/2014

4

Given increased hiring volumes in 2013, it’s no wonder top priorities focus on sourcing, pipelining, and hiring

2013 Hiring Volume Increase

28% 28%

38%39% 39%

41%42%

46% 46%

49%

54%

56% 56%57%

20%

30%

40%

50%

60%

43% Average

Au

stra

lia

UK

Germ

an

y

Can

ad

a

US

Bra

zil

Ind

ia

No

rdic

s

Sp

ain

Neth

erl

an

ds

Fra

nce

Italy

Ch

ina /

Ho

ng

Ko

ng

So

uth

east

Asi

a

2011 2012 2013

Internet job boards 36% 39% 38% -1%

Social professional networks 20% 26% 37% +11%

Recruitment agencies 41% 36% 35% -1%

Employee referral programs 35% 31% 35% +4%

Internal hires 32% 32% 34% +2%

Company career website 28% 31% 30% -1%

Internet resume databases 14% 13% 16% +3%

Company ATS/internal candidate database 12% 12% 13% +1%

College recruiting programs 12% 10% 11% +1%

General career fairs 4% 4% 5% +1%

Global recruiters agree: Social professional networks are the fastest-growing source of quality hires…

Increase (+) Decrease (-)Sources of Quality Hires

10,000 employees

across 5 countries

10,000 employees

across 5 countries

Largest low-cost

carrier in AsiaLargest low-cost

carrier in Asia

5 recruitment staff5 recruitment staff

Fleet of 150 aircraftFleet of 150 aircraft

152Mpassengers a year

152Mpassengers a year

Employer Branding

VS.

4/1/2014

5

Cost per hire is roughly HALF for companies with stronger employer brands

Think visually

Use bold images to give a real-world glimpse into your organization.

Think digitally

Whatever you say, keep it brief. online, where attention spans are shorter.

Think video

You’ll be able to engage candidates more deeply if they hear real people tell their own stories,.

Think customized

Adapt your content to viewers based on their LinkedIn profiles. Target based on job function, industry, geography, etc.

What story are you telling people about your company today?

Sony: Revitalizing the employment brand

Leveraging LinkedIn’s platform and its employees, Sony found 25%of new hires on LinkedIn in 5 months

“Every time someone clicks on one of our employees and then sees a relevant opportunity, it brings them to the business faster than we can find them”

-- Peter Moore, Talent Acquisitions Group, Sony Electronics

Employee testimonials

Employee ambassadors

Sony career page

Strategic Sourcing

and Pipelining

Job Targeting Talent Brand

Dramatically increase your hiring effectiveness

Evolving World of Mobile Recruitment

4/1/2014

6

Mobile jobs engagement is exploding

0%

5%

10%

15%

20%

25%

30%

35%

Oct '10 Oct '11 Oct '12 Oct '13

% Job Views from mobile devices

employers offer a

mobile optimized career

site for job seekers

20%employers allow

seekers to submit a mobile optimized job application

<1%

Most employers are not prepared

Who is engaging with Mobile Jobs?

mobile job viewers

are passive candidates not actively looking for a job

82%

candidates don’t search for jobs using a desktop computer

59%

With LinkedIn, your brand comes mobile optimized

Where candidates can see your jobs in their newsfeed And apply to your jobs in 3 simple steps

4/1/2014

7

Erin Nicholas

Kelly Gilbert

xyzCoxyzCo · San Francisco Bay Area

Sponsored

XYZ Co

Mountain View, CA

xyzCo

Engage the best talent from anywhere, anytime

Leverage The Power of LinkedIn

Amplify your recruitment success through LinkedIn

• Quality of Hire

• Time to Hire

• Cost of Hire

Q&A