The Smart Home opportunity for telcos_
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The Smart Home opportunity for telcos_
As we move into the Internet of Everything, Smart Home emerges as the
“consumer” version of the IoT opportunity
Internet of Things – Connected devices BN*
Connected Home
2016 2018 201920172015
~25 BN connected devices by
2020 Government/ Infrastructure
Enterprise
25
5
10
15
0
20
A train nobody wants to miss
Telcos are not an exception and they are moving fast
AT&T Digital Life(2013)
Telcos are not an exception and they are moving fast
Comcast Xfinity Home(2013)
Complete smart home management.Even when you're away from home.
SECURITY·CONTROL·ENERGY
XFINITY® HOME
Telcos are not an exception and they are moving fast
Deutsche Telekom Smart Home (2013)
Telcos are not an exception and they are moving fast
Orange Homelive (2014)
Telcos are not an exception and they are moving fast
PCCW-HKT Smart Living (2014)
Telcos are not an exception and they are moving fast
SK Telecom Smart Home (2015)
An evolution of Telco core business with 3 key benefits
Revenues Churn
4th/5th
Play
Operational
Commercial
Strategic
Extra
ARPU per
customer
Expand
our
Portfolio
Customer
engagement
Increase
customer
relevance
Smart Home solutions give answer to different customer needs and segments
NEED WANT
Keep loved ones close and control life at home
Closeness & Control
“You can check on your
home
and make sure everything
is alright, whenever and
wherever you like.”
Make life easier and save me time
Convenience& Control
“I like products that make
my life easier rather than
complicate it.”
“On a cold winter’s day…
you can turn on the
heating even before you
get home”
Cool
Make me look cool and fun
“I always like the best
things for my house, it´s
the same with my smart
devices”
4 main Smart Home services
Energy consumptionMonitor & Control
“Be at home when you are not”
“Take care of those you love”
Smart Living Home Automation
“The remote control of your home”
“An efficient energy consumption”
Telco capabilities will be key to deliver some of the most valued attributes of
Smart Home services
Electronic
Retailers
Preferred Smart Home provider* Most valued service attributes*
Telcos Utilities Home
appliances
OTTs & Start
ups* Internal researches
Easy to use Attractive price Guaranteed
data privacy
Easy /
Provided
installation
Good customer
support after
purchase
Likewise, markets dynamics are showing that telco assets can make a difference
Trusted home brand Reach to customer Value aggregation
Core
Smart Home
New value added services
Strategic approach to the category
A new IoT business category to be built where
iteration with the customer will be crucial
Service
definition
Test
Evolve
Finding the right partners is critical to develop
a winner mass market value proposition
Leveraging on telco capabilities to provide an
outstanding E2E customer experience
Ultra-Broadband Forum 2015
Thank you
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