The Simplicity Imperative

sophia voychehovski • @sophiavux • sophiavux.com

The Simplicity Imperative

The complexity of our jobs is about to go supernova.

Some reasons why & 5 ways to deal.

Sunday, August 25, 13

sophia voychehovski • @sophiavux • sophiavux.comSunday, August 25, 13









EXCITING!



Simplify your team (be lean)

Simplify your design (modular design)

Iterate on fidelity, not functionality (Agile done right)

Make time for simple (UX waterfall or “double sprint zero”)

1

Prioritize Prioritization (“mobile-only” your MVP)3

2

4

5



A B C

Simplify your design (modular design) 1




B



x some rules


B



Races Main(x1)

Snapshot of Elections.Landing page.

Race Hub(x5)

Everything about a single race.

All state-level details for just that race type.

State Hub(x50+)

Everything about a single state.

Just state-level details for that state, for all races.

State-Race Detail

(hundreds)County level results for a

single race in a single state.







Dev

Simplify your team (be lean) 2

UX BA

Visual



“CREATE”“MANAGE”

“BROWSE”

Prioritize Prioritization (“mobile-only” your MVP) 3



BACKLOG


“BROWSE”





YES :-) NO :-(



Iterate on fidelity, not functionality (Agile done right) 4





“BROWSE”





“BROWSE”

Sprint 3Sprint 2Sprint 1




“BROWSE”


Sprint 3

Sprint 2

Sprint 1




“BROWSE”


Sprint 3

Sprint 2

Sprint 1



Make time for simple (UX waterfall or “double sprint zero”) 5


“BROWSE”

Sprint 3Sprint 2Sprint 1

#%*(@#Scramble!*?!!

Sprint 0



Make time for simple (UX waterfall or “double sprint zero”) 5


“BROWSE”UX Discovery

and System Design

Double/triple Sprint 0

SPRINT 1

SPRINT 2

SPRINT 3



Simplify your team (be lean)

Simplify your design (modular design)

Iterate on fidelity, not functionality (Agile done right)

Make time for simple (UX waterfall or “double sprint zero”)

1

Prioritize Prioritization (“mobile-only” your MVP)3

2

4

5



Thank you

<3, @sophiavux


The Simplicity Imperative

Technology